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AIA Conference
John Nicholson
Chief Executive
Aviation NZ
27 July 2010
Engineering Division
Connecting customers to New Zealand Aviation solutions
Overview
Will cover:
• Review of last year
• Update on Aviation NZ
• The region by sector matrix
• What we are doing
• Who wants a boarding pass?
Connecting customers to New Zealand Aviation solutions
Supply Influence Demand
NZ Companies
Sector Champions
Aviation NZ
Identifies
ValidatesFacilitatesBuilds scaleDevelops ProgrammesPromotesChampions
Customers
Opportunities
CAA
AIA
MoT
NZTE
InteractionNeed ScaleCollaboratio
n
Respond Respond
Connecting customers to New Zealand Aviation solutions
Aviation NZ Role
• Develops strategic relationships with international companies
• Identifies, and validates opportunities• Facilitates and project manages responses • Raises NZ aviation profile• Encourages regulatory alignment
Connecting customers to New ZealandAviation solutions
The market outlook
• Farnborough sales nearly US$29b• Bullish Boeing and Bombardier 20 year
forecasts• Asia Market growing fastest• Less maintenance, more outsourcing• EU moving away from Euro base• OEM technology relationships• Service function and relationships more
important
Connecting customers to New ZealandAviation solutions
The sector/market mixTraining MRO Airports
India Yes No Poss
China Yes No Poss
South Pacific
Poss Yes Poss
Connecting customers to New ZealandAviation solutions
“… if we go into another country and make decision based on how we operate in our own home country – the chances are we’ll make some very bad decisions.”
Prof. Geert Hofstede, author of Culture’s Consequences, et al.
“Know your enemy and know thyself and you can fight a hundred battles without peril
(Sun Zi, The Art of War, 6th century BC)
iglobal
The culture of doing business
• The link between an organisation and its audience - internal and external
• A reputation
• A perception of an organisation – both emotional and rational
• A sum of all of the parts of an organisation
• The glue that binds an organisation together and provides its stakeholders and members with a sense of belonging
• A common voice and a collective force
What is a brand?
• To connect with your audiences – both internal and external
• To build a reputation
• To express the promise that your organisation offers
• To deliver the promise that your organisation offers
• To develop consistency which leads to trust
• To build strength through solidarity
• To increase the value of your organisation
Why build a brand?
What we are doing: the brand
The vision:
A specialised, globally connected high value, growing and sustainable service and manufacturing industry based on 21st century technologies.
ValuesProfessional – expert adviceInnovative – develops solutionsCollaborative – brings togetherResponsive – customer focusAccountable – measured by results
Connecting customers to New ZealandAviation solutions
What we are doing - positioningPositioning statement:
• New Zealand’s competitive MRO expertise keeps your aircraft safe and cost-efficient
Substantiation• High quality standards, rising productivity levels and
moderate OECD-level costs mean New Zealand MRO companies are internationally competitive.
Connecting customers to New ZealandAviation solutions
What we are doing: actions
• Relationships in market• Relationships with key NZ companies for
MRO project• ICAO –ACI AMPAP, Akl early Oct 2010• ASPA event, Akl 11 and 12 Nov 2010• Avalon Airshow 1 to 6 March 2010• Potential visit from India• Potential South America research
Connecting customers to New ZealandAviation solutions
Who we are working with
Anzes Aviation EnterprisesAxiam CastechCHEC CompotecDC Ross Eagle-iEurocopter Fibreglass DevelopmentsFieldair Flight InteriorsHamilton Aero Hawker PacificJMI Aerospace Metrology GroupNational A/C Interiors Northland Contract Boat BuildersOceania Pacific AerospacePeet Aviation SouthairStrategic Sourcing Southern Cross EngineeringW&G Davies
Connecting customers to New ZealandAviation solutions