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AIAA Greater Huntsville Section Demographics. Greater Huntsville Section Board. Eric Blades, Membership Chair. Membership Data. Based on August 2012 membership data 26,878 professional members 4,874 international members Southeast Region 2,995 members - PowerPoint PPT Presentation
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ATA Engineering, Inc.
Date:Reviewed by:Prepared by:Prepared for:
October 2, 2012
11995 El Camino Real, Suite 200San Diego, CA 92130T 858.480.2000F 858.792.8932www.ata-e.com
AIAA Greater Huntsville Section Demographics
Eric Blades, Membership Chair
Greater Huntsville Section Board
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 2
Membership Data
Based on August 2012 membership data• 26,878 professional members
– 4,874 international members
• Southeast Region 2,995 members– Greater Huntsville Section1,031 members– DataMaker shows 1,367 members
Greater Huntsville Section Demographics
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 3
Section Size: How We Stack Up
Greater Huntsville Section Demographics
0 500 1000 1500 2000 2500
Dayton/Cincinnati
Houston
New England
Hampton Roads
Rocky Mountain
Pacific Northwest
Greater Huntsville
San Francisco
Los Angeles
National Capital
1,031
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 4
Greater Huntsville Section By Organization
Greater Huntsville Section Demographics
NASA MSFC14.6% Boeing
4.8%
US Army4.8%
Dynetics3.3%
UAH2.9%
Jacobs2.4%
Mississippi State Univ2.1%Univ of Alabama
1.9%
Auburn Univ1.8%Lockheed Martin
1.7%
Northrop Grumman
1.6%TBE
1.6%Missile Defence Agency
1.0%
Other34.1%
DNS21.2%
230+ organizations
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 5
0-3024.1%
31-4010.7%
41-5017.6%
51-6019.3%
61-708.4%
71-804.5%
81-902.1%
91-1000.2% DNS
13.1%
Young Professionals <3540829.9%
Greater Huntsville Section By Age
Greater Huntsville Section Demographics
Based on DataMaker
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 6
Greater Huntsville Section By Membership Longevity
Greater Huntsville Section Demographics
0-143.3%
1-28.0%
2-59.2%
5-107.8%
10-155.2%
15-204.8%
20-257.1%
25-305.0% 30+
9.5%
Based on DataMaker
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 7
Greater Huntsville Section By Interest
Greater Huntsville Section Demographics
0 20 40 60 80 100 120 140 160 180 200
Missile SystemsSpace Transportation
Space SystemsSystems Engineering
Aircraft DesignFluid Dynamics
Liquid PropulsionApplied Aerodynamics
ManagementGuidance, Navigation & Control
Modeling & SimulationStructuresMaterials
Propellants and CombustionSolid Rockets
AstrodynamicsDesign Engineering
Structural DynamicsTest & Evaluation
Computational Fluid DynamicsSpace Operations and Support
Unmanned SystemsSpace Sciences & Astronomy
Flight Testing102 unique
interests represented in
HSV Section
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 8
Greater Huntsville Section By Gender
Greater Huntsville Section Demographics
Male93%
Female7%
Professional Members by Gender
1,031 Professional Members
Institute Average 6.4% Female
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 9
Greater Huntsville Section By Membership Type
Greater Huntsville Section Demographics
239 Student Members1,031 Professional Members
Male84%
Female16%
Student Members by Gender
239 Total
Professional81%
Students19%
Membership Type
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 10
Greater Huntsville Section By Geography
Greater Huntsville Section Demographics
Huntsville - North AL80.89%
Auburn4.36% MS
4.36%
Tuscaloosa2.23%
Decatur2.23%
Birmingham2.04%
Other3.88%
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 11
Membership Goals
Target specific demographics to increase Reduce attrition Engage prospective college graduates to provide seamless transition to professional member
Tie programming and events to increase membership / target demographic• Host special YP events• Host events to appeal to specific demographic
Track membership trends
Greater Huntsville Section Demographics
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 12
Actions
Status No. Action*
New 2 Send welcome email
Transfer In 3 Send welcome email
About to Drop 18 Send reminder email
Greater Huntsville Section Demographics
*Need to develop templates