ABOUT SMARKETING

The Smarketing project was designed for any volunteer (exchange

person or trainee) that may carry a Marketing or Business

background. Most importantly, it is project developed for people

who wish to use their personal knowledge to build up a project

that directly impacts society by working with the third sector, at

the Non-governmental Organization (NGO).

i Smarketing's big idea is to develop a 8 week project at a specific

NGO that results in a better image in the city; good publicity of

its day-to-day work; critical consciousness campaign about the

NGO's treated issue and fundraising.

The trainee creates and inserts a break of paradigm for the

organization's environment, offering an international vision for it

while expanding concepts and establishing an operational

planning of six weeks that can contribute to its needs by

improving and expanding the NGOs' instruments for social

promotion.

PREVIOUS EXPERIENCES

AIESEC in F a ca’ had a great record of good successfully

performed Smarketing projects since 2013. In 2015, our trainees were

able to help many disabled people by working at 4 different NGOs.

Group of AIESEC

trainees work on the

Smarketing project at

APADA, an NGO

mainly focused on

supporting deaf

people. August, 2015

Group of AIESEC

trainees work on the

Smarketing project at

ADEFI, an NGO

mainly focused on

supporting handicap

people. August, 2015

PROJECT SCHEDULE

FIRST WEEK ANALYSIS AND PLANNING Understanding the NGO's situation and work, while

developing a plan of work for the next weeks, with clear measurable

aspects and aiming a positive and relevant result for the NGO.

SECOND TO FIFTH WEEK EXECUTION Develop what was planned, achieving the measurable aspects

established on the first week.

SIXTH WEEK CONSOLIDATION Ensure the long-term effectiveness of what was developed.

Ensure that the result achieved brings positive impacts for the NGO

even after the 8 week project ends, making sure that the tools and

general techniques inserted throughout the project are easily

accessible and passed on to the NGO staff, ensuring it will be able to

use it.

AIESEC EXTRA ACTIVITIES

As part of the AIESEC Exchange, the volunteer (trainee) is required to

participate on 2 Cultural Events promoted by AIESEC in Franca. The events are called Global Village. Basically it consists of an open fair with stands that represent each country, where the trainees present their culture at a public space. Feel free to bring flags, food and objects that represent your country.

AIESEC will also organize Weekly Meetings, in addition to the work

shift on the NGO, where AIESEC members can help trainees on project development issues and guide reflections on everything that is happening, aiming leadership development and personal growth.

Before it starts, AIESEC will provide trainings to help the trainee begin to

develop the project. Also, we will prepare a detailed material about the NGO (in English), which will help on the project development as well.

Global Village

LEARNING POINTS Brazillian Culture

Community empowering

Project management

Project planning

Teamwork

Overcoming a language barrier

In order to help you, AIESEC will provide the material about the

NGO.

Trainings before the project starts, about marketing and about

what can be developed in the NGO

Weekly meetings with AIESEC members that will help you on the

project and reflect about that is being given to the community.

DEVELOPMENT SPACES

EXPECTED RESULTS

Grant the NGO a better known image in the city of Franca

Grant the NGO better publicity that shows their good work

Realization of the project planned by the trainees.

Sustainability for the project even after its ending, ensuring that

the positive impact will be continued even after the trainees leave.

Before coming to Brazil:

Read the detailed NGO material AIESEC will provide

Make a pre-planning about what can be done for the organization

Participate on an Online Meeting AIESEC in Franca will manage,

where we will provide cultural, travel, project and pick up

information.

REQUIRED PREPARATION

AIESEC Franca offers you support to leave Franca at the end

of the project.

Health insurance is required for the AIESEC in Franca

exchange. AIESEC in Brazil has a Partnership with ASSIST CARD

which provides travel and medical services, including emergency

assistance, no matter your destination or itinerary. You can count on

the peace of mind that our network of dedicated service professionals

deliver every day.

Because in case of a medical emergency, lost baggage or

documentation, you will get immediate support 24/7,

DEPARTURE INFO

HEALTH INSURANCE INFO

Why is it important to have travel assistance?

VISA & WORK PERMIT

AIESEC in Franca provides complete Visa support. If you need

we can make invitation letters to your consulate. We have experience

with the Visa application process for almost every country, as we

received over 300 trainees in the past few years. We will help you

with whatever documents it may require.

For AIESEC projects in Brazil, you are not required to apply

for a work permit. As the work permit applications are harder to be

accepted, we insist you apply only for the regular tourist visa, which

will cover 3 months of stay in the country, enough for any trainee to

finish the project while still having time to travel, visit and have fun.

In Franca, there are two currency exchange offices. One of

them (Confidence Câmbio) is located at the Franca Shopping Mall, a

place really easy to go to.

CURRENCY EXCHANGE

LOGISTICS

The closest international airport is located in Guarulhos, a city

right next to São Paulo. Because of that, we will not be able to pick

you up at the airport, but only guide you by giving you complete

online support upon arrival. As the date of your arrival approaches,

you will be provided a step-by-step digital booklet Trainee Guide

with detailed steps you will need to follow in order to go from

Guarulhos Airport to São Paulo Tietê Bus Station, where you will find

very comfortable executive buses to Franca.

Finally, when you arrive in Franca, we will pick you up at the

bus station and take you safely to your host! As already mentioned,

AIESEC in Franca has received over 300 trainees over the past few

years. We've got no record of any trainee having problems to arrive

safe in Franca.

AIESEC in Franca does not provide food.

FOOD

SUPPORT DURING THE TRIP TO FRANCA

LOGISTCS

AIESEC in Franca partially provides transportation.

We do not cover full transportation, but we provide every

trainee a Student Pass that allows you to pay half price and take

multiple buses while paying only once (up to 2 hours after taking the

first one). In Franca, the public bus pass costs around R$ 3,50 (less

than US$ 1), so you will be able to pay half (R$ 1,75) each time you

need to go anywhere by bus.

The Student Pass Card doesn't work on weekends, as it was

meant to be used for the projects’ realization only. However, on

weekends you can take the bus paying the regular price or just call a

cab. In Franca, taxi rides are safe, common and not so expensive (R$ 8

to R$ 16, depending on the chosen transport genre: car or

motorcycle).

TRANSPORTATION

LOGISTICS

Accommodation in Franca is entirely provided and covered by

AIESEC. You will be voluntarily hosted by a student or family house.

You will be introduced to the people who will host you as soon as

they sign the host contracts and receive all instructions about the

program.

It is important to emphasize that no host has the obligation to

provide the trainee food. Trainees are free to buy and cook their own

food at the ’ house, being allowed to use whatever kitchen

equipments the host may have while being responsible for whatever

accidents may happen.

Another option is to go out and have meals at a close

restaurant, bakery or supermarket. Food in Franca is very cheap,

mostly you will be spending around R$ 5-10 for each meal.

The host is not supposed to follow or help you in every single

situation, but it is a host duty to keep track of the a ee ’ whereabouts. Trainees must never travel or spend the night out

without letting their hosts know.

ACCOMMODATION

EXTRA INFORMATION

If the trainee does not realize the project or does not follow the

ec ’ Job description, AIESEC in Franca will break the Realization

and the trainee will have to leave both the NGO and the Host.

Prior to coming to Brazil, the payment of a fee is necessary. The fee

helps AIESEC in Franca maintain the sustainability of our work. It

consists of a 50 dollars fee that can be paid before coming to Brazil

(via PayPal) or when the trainee arrives in Franca. If you have any

doubt about the use of this money, please contact:

kevin.landgraf@aiesec.net. He will be more than happy to explain why

this is required and how will the money be managed.

The trainee must not leave Franca without letting the AIESEC team

know. Even for weekend trips we require prior notification, so we

may have a control of our trainees' whereabouts and be able to help

whenever needed.

The trainees will have a two week recess on the project. During

these two weeks, from December 20th to January 3rd, the trainees

will not have to work on the project, nor be at the NGO.

EXTRA INFORMATION

The trainee is allowed to travel during recess or any weekend, as

long as the trips don't cause damage to the project. The trainee is not

allowed to travel during Weekly Meeting or Global Village days.

We require a basic English level for this internship. This also applies

for Spanish-speaking trainees.

The trainee must be prepared to deal with possible linguistic

barriers. To ease communication during the project, AIESEC in Franca

will provide free Portuguese classes.

Food and transport are not provided in this internship. We provide

accommodation, dancing classes, LEAD sessions, Portuguese classes

and pick up at Franca's Intercity Bus Station upon arrival.

CONTACT

+55 11 997 297 661 - Kevin (iGCDP VP)

+55 11 987 024 252 - Giovani (Smarketing PM - November)

+55 17 991 505 852 - João (Smarketing PM - November)

+55 12 981 227 886 - Victor (iGCDP External Relations)

+55 11 988 505 642 – Giovanna (Smarketing PM – January)

+55 19 993 245 982 – Alessandra (Smarketing PM – January)