A digital video, social media, and experiential

marketing campaign aimed at the parents and influencers of middle- and high-school students.

Campaign’s 3-Pronged Approach

Marketing & Messaging

Hands-on, tactile

experiences

Collective industry

voice

Industry marketing muscle & distribution channels

Campaign Deliverables

✓ Digital Marketing, PR & Social Media

✓ Microsite

✓ Partner Marketing Toolbox

✓ Downloadable Tactile Challenges

✓ Local Tinkering & Training Experiences

✓ Employee Engagement Opportunities

✓ Industry I-Hub

Collaboration. Impact. Results.

Digital Marketing, PR & Social Media

Industry promotional videoWhat would you say to the Younger You?

Parents & Influencer video series: Wired for Success

1st in a full series of video ads

Play

Play

Microsite for parents, influencers & FutureTechs

FutureTechSuccess.org

http://futuretechs.wpengine.com/

Microsite Storytelling: Adult Perspective

Watch Video

Parent/FutureTech Microsite

Video Storytelling

Microsite: Parent Resources

One-Stop-Shop Resource Hub for Parents, Influencers and FutureTechs

Cloud-based portal w/

templated promotional

materials

for supporters to plug, play and

activate.

Partner Marketing Toolbox

Downloadable Tactile Challenges Witness your child’s natural tactile intelligence!

Community Tactile Experiences

Automotive & Diesel

Technology

S.T.E.M.

Career & Technical Education

(CTE)Workforce

Development

INTEGRATE IMPLEMENT

Industry Hub (I-Hub)

Continuous Industry Polling & Reporting

Downloadable Best Practices & Tools

Cause marketing overlay

Tune Up & Help Steer a Kid’s Future Success

XYZ will donate $5.00 per service performed October 1-7, 2018 to FutureTech Success, a nonprofit that helps drive tomorrow’s

workforce of young, qualified technicians.

Purchase any of these vendors’ products and help steer a kids’ future success.

25 cents from each product purchase is donated to FutureTech Success, a nonprofit that helps drive tomorrow’s workforce of

young, qualified technicians.

Association Partners

Help Needed

ATMC National Task Force: Curriculum Design

• 8-10 members willing to design the curriculum for hands-on, tactile, automotive challenges for 7th-9th graders.

• Curriculum will be piloted in Phoenix. Tweak as needed.

• Scale pilot nationwide, city-by-city, tweaking as we go.

Help Needed

1. Serve FutureTech Workforce Development Council @state level

2. Serve on a high school auto program Advisory Council for NATEF-accreditation

3. Contribute in-kind donations to Shop Makeover Webisodes

4. Be a mentor during afterschool/summer programs

5. Offer internships via AYES

6. Talk this up, contribute and DO something

7. Distribute turnkey tools and materials nationally or locally

FutureTech Workforce Development

ARIZONA COUNCIL

Matt Akao, Bridgestone Retail Operations

Brianna Bendotti, Maricopa Community Colleges

Charlie Boyce, Valley of the Sun United Way

Tom Bradley, Advance Auto Parts

Tony Camp, Trevor Browne High School

Larry Cox, Sunstate Equipment Company

Robin Cronbaugh, SkillsUSA Arizona

Greg Donovan, West-MEC

Dr. Sally Downey, East Valley Institute of

Technology (EVIT)

Dr. Andi Fourlis, Arizona Science Center

Melissa Reyes Jackson, Phoenix Union High

School District

Bogi Lateiner, 180 Degrees Automobile, Inc.

Mike McAfee, Arizona Auto Dealers Association

Hang Nguyen, Arizona Commission for

Postsecondary Education

Cynthia Spell Tweh, ARIZONAatWORK

Marie Sullivan, Arizona Women’s Education and

Employment (AWEE)

John Szewczyk, Chapman Automotive Group

Randy Walton, FirestoneWilling? Email jmaher@techforcefoundation.org

Jennifer Maher, CEO/Executive Director

jmaher@techforcefoundation.org

a nonprofit 501(c)(3)

When Techs Rock, America Rolls.SM