AIRLINE ACTIVITY:

Staff continued to work on marketing and outreach to encourage our locals to ‘Fly Flagstaff First.’

American and United airlines will both be flying for our airport beginning Spring 2019. There will be 8 flights per day, 7 days a week. We are also working with both airlines on terminal needs and more.

Important items to note when flying and seen on our new advertisements: 1. Be dropped off at the airport vs. parking 2. Arrive 90 minutes prior to your flight 3. Check luggage 4. Print boarding pass 5. Begin TSA screening ASAP 6. Place liquids in a clear plastic bag for screening

PUBLIC ADDRESS SYSTEM: Our public address system was repaired and brought back up in the terminal. The sound has improved to the best level the existing speakers can provide. It is much clearer, and a test team could understand the public addresses. Thanks to our flying patrons for their patience.

ALERT II: A twin-engine Baron was flying into Flagstaff Pulliam Airport and had a mechanical failure. The aircraft was able to land on one engine with injury to anyone on board. Our Airport Rescue Fire Fighters (ARFF) assisted with the removal of the aircraft from the runway.

MEDICAL TRAINING: Staff worked with Guardian Air on joint code medical call training. Great teamwork! SWIFT TRAVEL CENTER: Swift Travel Center opened at the Airport Business Park. The manager stated that it has been a good opening and those stopping in were excited by their presence. We are happy that Swift is another airport partner.

COUNCIL BUSINESS LISTENING TOUR:

Staff brought three representatives from the HEALTHCARE sector to the City Council work session; Northern

Arizona Healthcare, Welbrook, and Rehabilitation Hospital of Northern Arizona;

Each business provided history of their operations along with challenges and successes;

Each representative indicated that they struggle to some extent recruiting and retaining workforce;

Councilmembers also attended a tour of all three healthcare facilities that same week.

CONSUMER ELECTRONIC SHOW: Staff attended the Consumer Electronic show in Las Vegas and met with over 20

entrepreneurs interested in business literature on Flagstaff. Staff will continue to follow up with these companies to

provide more details on the Flagstaff business climate.

FY20 ARIZONA GOVERNOR’S ROADSHOW BUDGET: Staff attended and noted a few items as it pertains to

economic and workforce development-

o Governor restored Arizona competes fund deposit to 6 million in on-going funding and 1 million in one-

time funding for grants that attract, expand, or retain Arizona enterprises;

o 3 million allocated to expanding rural broadband infrastructure. This money is intended to help rural

leaders build high speed infrastructure;

o 10 million allocated to strengthen career and technical education. $1,000 incentive payment to schools

for each high school graduate who has an approved industry certification. Those top areas of need are

as follows: Manufacturing, Business & Financial Services, Health Care and Construction;

o 21 million to expand the Arizona Teachers Academy. Eligibility has been expanded and is no longer

limited to education. STEM majors at state universities are now eligible and extends to non-resident

and community college post baccalaureate students. Students who participate may request tuition

benefits. A 1,000 stipend is available to students who agree to teach in a critical need area.

INNOVATE WASTE CHALLENGE: Staff worked with the City of Flagstaff Public Information Officer (PIO) to rollout

the series of videos for the Innovate Waste Challenge. More to come on the results of this challenge…

Business Attraction, Retention, and Expansion

JOEL MONTALVO PARK MOSAIC:

THE BEAUTIFICATION AND ARTS COMMISSION (BPAC) scored Sonja London-Hall’s submission highest so London-Hall becomes the mosaicist for the Joel Montalvo Park Mosaic.

London-Hall explains her design this way: ”The mosaic itself will follow the style of modern Talavera pottery design. Talavera is distinguished by strong colorful decoration. The image is an example of modern interpretation of Talavera ceramics in mosaic form. My vision involves larger pieces of bright colored porcelain, mosaic tiles similarly designed as the included image (curves, circles, flowers). Industrial grade, frost resistant, thin set mortar, porcelain-based tile, and latex based sanded grout against the cement-based wall will make for a strong, beautiful creation. In touring the site (12/20/18, 4:30 pm) the sun reflects off the wall. The future mosaic would sparkle.”

London-Hall’s design will also include recognition of Joel Montalvo by sandblasting his name and/or one of his quotes into a larger tile, as well as community involvement in the design of the mosaic. The mosaic is scheduled to be completed this summer.

ALL THINGS PARKING:

PARKFLAG OPERATIONS:

o ParkFlag is going “GREEN!” ParkFlag submitted the purchase request for an electric vehicle for use in enforcement operations.

o ParkFlag is moving forward with discussions on a replacement software vendor for its enforcement and permit application processes.

o The online form for purchasing validation codes is awaiting approval from Point-n-Pay. Once approved, ParkFlag will announce the availability of purchasing validations codes either online or at City Hall. Codes will be available to purchase in quantity of 100 or 500 at a cost of $.95 per code. Codes redeemed at kiosks only.

o ParkFlag will relocated the cash kiosk located at City Hall to the Lumberyard parking lot on San Francisco street to provide the public with a cash option for customers that do not have credit cards or uncomfortable using credit cards.

Community Design & Redevelopment: Arts & Science and Beautification

MURAL: The second mural at the East Flagstaff library is completed. This one is in the new Children’s Room and has really made it an inviting, creative space. Many thanks to Mural Mice for their hard work. DAMAGE TO MAIN LIBRARY BOOKDROP: A patron backed into the new book drop, sending pieces of their taillight up the belt. Thankfully it only caused cosmetic damage to the outside of the drop and no harm to the Automatic Machine Handler (AMH) machine. Staff is looking into fixing the damage and installing a bar so this doesn’t happen again. The book drop is still in full use. LIBRARY LUNACY: The Library hosted a Lunacy Blast Off event at City Hall. They showed the movie Hidden Figures and had activities for the whole family.

JUVENILE DETENTION BOOK TALK: Staff brought book repair materials and led students in a book repair program, as many of the books in the juvenile detention library are damaged. The classroom teacher sent this message after the session:

“(THE STUDENTS) FELT EMPOWERED LEARNING HOW TO REPAIR OUR LIBRARY BOOKS, AND HAVE TAKEN GREATER

INTEREST IN THE LIBRARY’S UPKEEP.

I’M VERY THANKFUL FOR THE TIME YOU’VE INVESTED IN THE LIBRARY PROGRAM AT JUVENILE DETENTION. WE ARE

GRATEFUL TO HAVE THE SELECTION OF BOOKS FOR THEM TO USE DURING THEIR TIME OUTSIDE OF CLASS. MANY STUDENTS

TELL ME THAT READING IN DETENTION HELPS THEM USE THEIR TIME IN A POSITIVE WAY. FOR STUDENTS WHO REGULARLY

READ, THEY APPRECIATE HAVING CHOICES OF BOOKS IN DETENTION. MANY STUDENTS DON’T TYPICALLY READ OUTSIDE OF

DETENTION, SO THEY GET A CHANCE TO PRACTICE THEIR READING SKILLS BY USING THE LIBRARY WHILE DETAINED. ONE

STUDENT CREATED A RECOMMENDED READING SECTION OF THE LIBRARY WHERE HE PLACED HIS FAVORITE BOOKS FOR

OTHERS TO TRY.

WE ALSO APPRECIATE YOUR “BOOK TALK” VISITS. I’VE SEEN HOW THE STUDENTS ENJOY DISCUSSING WHAT THEY READ,

AND HAVING THEIR OPINIONS VALUED. IN A VERY LIMITED LEARNING ENVIRONMENT, THE LIBRARY YOU’VE PROVIDED IS A

SIGNIFICANT ASSET TO THEIR GENERAL EDUCATION, AND OVERALL WELL-BEING. YOUR VISITS ALWAYS SPARK THEIR

INTEREST IN EXPLORING NEW WORKS.”

AFTER SCHOOL PROGRAMMING BEGINS AGAIN:

East Flagstaff Community Library (EFCL) kicked off their 2019 after school programming with a new edition of Flaming Hot Wednesdays, a program for tweens and teens ages 12 and up. Staff fired up our new 3D pens which we received from an Arizona State Library mini-grant. The kids loved building with the 3D pens! It is super fun and easy to learn.

They made bracelets, 3D boxes, attempted a dinosaur skeleton, and one attendee even made his own decorative glasses.

LIBRARY:

NEW WEBSITE: Staff is preparing for search engine optimization (SEO) with the upcoming

new web site launch, assets were collected and provided to our provider. The CVB team will

see the next phase of the site’s development Feb. 25. More to come on our website re-

launch!

SNOW PLAY CLEAN-UP PARTICIPATION: Staff Volunteered in Flagstaff Sustainability Winter Clean-up of sleds in various areas around town. These clean-up efforts are being supported by Tourism BBB funds. WINTER RECREATION MAPS: Staff delivered Flagstaff Winter Recreation maps to Hotel front desks and Gas Stations along major corridors to Flagstaff. If you need maps, let us know!!!

SOCIAL POSTING IS SWEET: Our creative team worked with the SweetShoppe owners to share a customer’s marriage proposal on social…the couple were also NAU alumni! NAU CAPSTONE PROJECT: Creative Staff provided stats to an NAU Public Relations class for a spring semester Capstone project focused on Visit Flagstaff Social Media.

LODGING METRICS: (From December)

Occupancy up 2.8%; YTD down 2.6%;

Average Daily Rate (ADR) up 7%; YTD up 1.1%.

Revenue per available room (RevPAR) down 9.9%; YTD down 1.5%;

Here are the key metrics for December and calendar year-end 2018 with some narrative:

The city’s traditional

accommodations ended the year on

a strong note with December up 10%

in RevPAR to last year. This is in part

due to consumer confidence, in part

due to snow and in part due to strong

and targeted marketing efforts.

Demand in calendar 2018 was almost

flat to the highest year on record –

2017. Demand for the marketplace is

one of our key missions as a

destination marketing organization so

we are happy to see this figure (highlighted in yellow below).

December 2017 2018 Diff YTD

OCC 63.7% 65.4% +2.8% -2.6%

ADR $100.2 $106.99 +7% +1.1%

RevPAR $63.69 $70.01 +9.9% -1.5%

Ann. Supply 1,831,432 1,874,887

+2.4%

Ann. Demand 1,376,584 1,372,614

-.3%

TOURISM:

Diversifying our messaging, driving authentic channels such as earned media, running sweepstakes to gain maximum

engagement with our social media fans and working with the travel trade to keep our brand in front of the international

markets is still the strategy. We are getting lots of traction from marketing all that is unique and authentic to Flagstaff –

this can be seen in not only the metrics above… but in the BBB tax collection, the sales tax collection, and the increased

attendance levels for our attractions.

VISITOR CENTER: Walk-ins: Up 10%!

Retail: Saw a slight decrease in retail.

Model Train: The model train ran 145 times this

month.

Skate at the Station: We finished the event

with 3,500 skaters, this event gives our visitors

and locals a winter activity that is not snow

dependent.

INTERNATIONAL TRAVEL TRADE:

TRAVEL TRADE LEADS: World2Meet Receptive Operator adding Flagstaff

hotels for 2019 – potential of 250 room nights & $37,000 in revenue;

PleasureBent Tours (Definite) – 60 room nights/$11,000 revenue potential; Dista

China Group – (Definite) – 20 r/ns/$760 in revenue; Junquers Senior Group – 40

r/n’s/$6000 potential.

MEETINGS/EVENTS/CONFERENCES:

MEETINGS/EVENTS/CONFERENCES LEADS: Staff sent out 1 lead for a total of 80 room nights and a total estimated economic impact of $17,520.

MEETINGS/CALLS: Staff attended meetings/conference calls with IDSS CRM System, had meetings with 2 Conferences/Groups, attended Meetings with Doubletree, Little America and Embassy Suites, attended Flagstaff Woman's Leadership Network Meeting, attended the effective communication IIU, attended the HSMAI Monthly meeting in Phoenix and took 3 industry partners as guests, attended the Flagstaff Arts Council Board Meeting and new Executive Director Meet & Greet.

MARKETING AND MEDIA RELATIONS:

Print Articles: 14, Digital Articles: 201

Highlights:

Print (Overall circulation: 394k/value: $53k)

Winter recreation was a popular topic amongst the Arizona print media covering snow, sledding, skiing and the

government shut down of our area national monuments;

Broadcast (reach: 2.3m/value: $179k) coverage on multiple channels such as ABC15, FOX10, Good Morning

Arizona, TV3 and others focused on winter activities in Flagstaff with the Arizona Snowbowl and Flagstaff Snow

Park;

January 2018 2019 % Change

Walk-ins 3,686 4,057 10%

Retail Sales $10,236 $10,117 -1%

Survey % satisfaction

100% 94% -6%

Snow play hotline calls

480 2474 415%

The Food Network’s Diners, Dives and Drive-Ins aired programming on Fat Olives and Salsa Brava and the

Science channel aired a program on Percival Lowell and the establishment of Lowell Observatory.

Digital websites (reach: 257m/value: $164k)

Included coverage on forbes.com, msn.com, azcentral.com and others;

A successful CVB winter recreation media mission produced coverage on all platforms with the Arizona

Republic, Fox 10 and I Heart Media.

Notable mentions:

Skiing Las Vegas: America’s Most Surprising Great Ski Trip

at https://www.forbes.com/sites/larryolmsted/2019/01/03/skiing-las-vegas-americas-most-surprising-great-ski-

trip/#77955ccc406d

20 Top Places to Visit in the US in 2019 at https://www.tripadvisor.com/VacationRentalsBlog/2019/01/28/top-

places-visit-usa-best-destinations/

Top Five Reasons to Visit Arizona at https://drifttravel.com/top-five-reasons-to-visit-arizona-in-2019/

The 10 Best National Parks and Monuments in Arizona at https://www.afar.com/magazine/the-10-best-

national-parks-and-monuments-in-arizona

CREATIVE SERVICES:

Produced print ads for Grand Canyon Visitor Guide, D Magazine (Dallas publication), 5280 Magazine (Denver publication) Los Angeles Magazine, AZ Drive Guide, Play Ball Magazine (Arizona Spring Training) and Cuisine of Arizona Magazine.

Produced digital ads for AdTaxi promoting AZ Beer Week, winter recreation, Arizona spring training, Valentine’s Day in Flagstaff and Grand Canyon NP Centennial, as well as 2 home page takeover ads for the website azfamily.com promoting winter recreation and AZ Beer Week in Flagstaff.

2019 VISITOR GUIDE: 85,000 guides were printed and distributed far and wide. PHOENIX BILLBOARD: New billboard creative – Dog-gone Happy at 7,000 feet

- was completed and being installed in the Legends District, downtown Phoenix.

Thank you for your

continued partnership!