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8/22/2019 AIT Prologue April 2013 v3
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A guide to making it tothe creative industries.>> Left Brain vs Right Brain >> The Dos and Donts of a Creative Portfolio
First Invasion
Andrei Ardamil3D Animation
Bachelor of Interactive Media
1st Term
APRIL 2013
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PrologueAPRIL 2013
What is Digital Media?
Do I Have to Be Artistic to be Creative?
Six Qualities of Highly Creative People
Digital Media Facts
Jobs in the Creative Industries
How Much Do They Earn?
Recommended HSC Subjects
Preparing Your First Portfolio: Dos and Donts
Getting into the Industry: Insiders Tips
AIT Key Dates
(Untitled)
Xue LeiGame Level Design (UDK)Adv Dip of Screen & Media
2nd Term
Interacting with the QR-Codes!
Scan the QR-code with a smart phone.
The scanning may take a few seconds!
Download as Wallpaper
Watch the animation & short flm!
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Whatonearth ISDIGITALMEDIA?
The denition of digital media is constantly
changing as the boundaries of technology
expand each day. Generally, digital media
is understood as the production of any
media which are digitally produced -including interactive magazines, website
creation, animation, multimedia authoring,
short lm, and computer games.
These media contents are often used as
an alternative form of communication:
incorporating elements of storytelling, user
experience and visual communications
design. The output of the production could
be shared and distributed via the internet,
smartphones, tablets, MP3 players, game
consoles, interactive billboards, lm and
television.
With the introduction of social media
networks and mobile applications, the
face of media has drastically changed in
the recent years. It is a fact that people
are increasingly thirsty for knowledge as
Prescott, Lara. Between Minds: Left Brain vs. Right Brain Thinkers. Mindjet.
Conspire A Mindjet Publication, 16 May 2012. Web. 18 Feb. 2013. .
information becomes readily accessible
through the web (consumed more via
mobile devices). Learning, sharing and
communication of ideas became affordable
to many with the emergence of popularsocial media platforms like Facebook and
Twitter.
This general shift in human and social
behaviour changed the ways advertising
and marketing professionals interact with
the world (i.e. their consumers), and will
continue to drive the growth of the digital
media industry. Digital media production
has become a standard process in creating
what the world sees, hears, and absorbs
each day.
Turcotte, Bryon. What Is Digital Media Production? WiseGeek.
Ed. C. Wilborn. Conjecture, n.d. Web. 18 Feb. 2013. .
Lacoma, Tyler. What Is Digital Media Production? eHow. 8 April
2013. .
The interactivegames marketin Australia willcontinue its strong
growth over theforecast period,increasing at anexpected compoundannual growth rate
of 7.4 percent toreach $2.2 billionin 2016.
PricewaterhouseCoopers,Australian Entertainment & Media
Outlook 2013-2016
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Artist artist (Noun)
Artist is a descriptive term applied to a
person who engages in an activity deemed
to be an art with aesthetic values. An artist
also may be dened as a person who with
the ability to express him- or herself through
a medium. The word is also used in a
qualitative sense of, a person creative in,
innovative in, or adept at, an artistic practice.
Examples of artistic activities: Drawing
Painting
Sculpture
Acting
Dancing
Writing
Photography
Music
Do I have to be artistic
to be creative?Creative/krtiv/(Adjective)
Creativity is a pervasive force. Creativity,
like inventiveness, is a fundamental
curiosity. Its our imaginative capacity to
generate new ideas, images and ways of
thinking; new patterns of behaviour; new
combinations of action. It is an innate and
universal human trait.
Examples of creative activities:
Brainstorming Puzzles
Sudoku
Computer programming
Strategy games / board games
Creative writing
Prime Ministers Science, Engineering and Innovation Council
(PMSEIC), 2005, The role of creativity in the innovation economy,
Independent Working Group.
Break the rules: think outside the box
Creative people need to free themselves
from the mental constraints by removing
assumptions and restrictions set out by the
general public. They encourage themselves
to be open to new ideas and solutions without
setting limiting beliefs.
Optimist & Self-motivated
Creative people are enthusiastic about reaching
their goals and solving problems - whatever that
may be. This optimism works as fuel for their
creative journey, and drive them to achieving
their creative vision.
Persistence
Innovation involves more than just great ideas.
We need faith, hard work, and a laser-sharpfocus for the end result to keep persisting for
your job.
Six Qualities ofHighly Creative PeopleIntense curiosity
Creative people are wonderstruck.
They are tickled by the newness of
every moment. They have lots of why
and how questions and always have
an open mind.
Loves problem-solving
By asking the right question and nding
the right problem, creators can dene
the boundaries of their elds that can
be extended or broken.
Take risks
They enjoy a constant seeking of
excitement and stimulation from new
ideas and perspectives. They accept
failure as part of their creative questand they have the ability to learn from
their mistakes.
Creativityis allowingyourselfto makemistakes.Art isknowingwhich onesto keep.
Scott Adams,Writer & Creator ofDilbertcomics
Me Designer
Victor LimsilaDigital Illustration
Bachelor of Interactive Media
1st Term
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1 PriceWaterhouseCooper, Entertainment & Media Outlook 2011 2015
2, 4, 5 Bond University and Interactive Games & Entertainment Association
(iGEA), Digital Australia 2012 (DA12)
3 AIMIA, Yellow Social Media Report
6 ExactTarget, Digital Down Under Report
Digital Media Fact #5In 2012, 92% of Australian households have
a device for playing computer games, up from
88% in late 2008 as mobile gaming has become
mainstream.5
DigitalMediaFact#6Thelastthing47%oftheAustralianconsumersdobeforegoingtobedischeckemail;27%checkFacebook.6
Digital Media Fact #2Females make up 47% of the total game
population, up from 46% in 2008.2
DigitalMediaFact#4TheaverageageofvideogameplayersinAustraliais32yearsold.4
Digital Media Fact #1
The Australian game industry is
forecast to reach $2.5 billion by 2015,
a compound annual growth rate of
9.5%. Globally, the interactive game
market is expected to reach $90.1
billion by 2015.1
DigitalMediaFac
t#3
33%ofsocialme
diausers,discuss
TVprogramsonso
cialmediawhile
watchingtheshow
.3
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NOTE - Salary ranges can vary from country to
country. The type and size of business were nottaken into consideration. The data was obtained
from www.seek.com.au in April 2013 and is for
general reference only.
Actor
Advertising Professional
Animator
Business Owner
Brand Strategist
Broadcast Technician
Cinematographer
Client Services
Compositor
Communication Designer
Copywriter
Creative & Art Director
Design Management
DirectorEditor
Experience Designer
Game Designer
AU$ 42,000 AU$ 70,000
AU$ 34,817 AU$ 60,000
AU$ 32,723 AU$ 72,425
AU$ 34,748 AU$ 88,869
AU$ 36,150 AU$ 118,359
AU$ 34,500 AU$ 98,800
AU$ 56,304 AU$ 300,000
Animator
Graphic Designer
Film-Maker
Web Designer
Motion Capturer
Software Developer
Film Producer
Game Designer
Game Developer
Graphic Designer
Illustrator / Cartoonist
Industrial Designer
Interactive Designer
Interface Designer
Information Architect
Level Designer
Mobile App Developer
Modeller
Motion Graphics Designer
Multimedia Developer
Music Publisher
Music Composer
Photographer
Post-Production Manager
Producer
Product DesignerProduction Manager
Project Manager
How much do they
EARN?
Which software are
used in the industry?
What kind of jobs are available in the
creative industries?
Publicist
Retoucher
Script Writer
Screen Editor
Social Media Marketer
Social Media Designer
Sound Editor
Textile Designer
Theatre Professional
Three-D (3D) Artist
UI/UX Designer
Visual Artist
Visual Effects (VFX) Artist
Web & Digital Designer
Web Developer
Writer
3DVIA Virtools
Adobe After Effects
Adobe Dreamweaver
Adobe Flash
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Adobe Photoshop
Adobe Premier Pro
Autodesk 3ds Max
Autodesk Maya
Autodesk Motion Builder
Autodesk Mudbox
Autodesk Softimage
cineSync
CryTek
Final Cut Pro
id Tech
Maxon Cinema 4D
Pixologic ZBrush
RAGE
RealFlow
RenderWare
Source Engine
The Foundry Mari
The Foundry Nuke
Unity 3D
Unreal Development Kit
...and the list goes on.
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Punk Dude
Xue Lei3D Character Modelling & Sculpting
Adv Dip. of Screen & Media
2nd Term
It is recommended that you take on a
combination of the following subjects in HSC
to get a head-start in your creative education.
Information Processing & Technology (IPT)
IPT subjects (or a Certifcate II in IT) offered
at high school is a great introduction to
information systems, word processing, and
design oriented software. Skills obtained in
IPT will be useful towards courses such as the
Diploma of Digital Media Technologies or the
Diploma of Software Development.
Design & Technology (D&T)
Students could get a head-start in digital
media with D&T subjects which will enhance
their understanding of the media production
process taught in digital media courses like
the Bachelor of Interactive Media.
Visual Arts
It is recommended (though not necessary)
that students possess basic art skills (such
as sketching, painting and drawing) prior to
commencing creative courses as it could help
boost their visual communication skills.
Software Design & Development
Students will be introduced to the various
programming languages and software used in
the IT industry. This is benecial for students
looking to take up the Diploma of Software
Development or a Computer Science course
after high school.
Mathematics
Students looking to pursue a career in
software development (a.k.a. programmer)
are recommended to possess strong
background in mathematics.
Recommended
hsc Subjects
A
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Far Away
Wai Ming (Ivan) Fung3D Animation
Bachelor of Interactive Media
2nd Term
Dont Let Me Fall
Crystal Li2D Animation (Flash)
Dip. of Interactive Digital Media
3rd Term
Bokeh
Cindy LemesShort Film
Bachelor of Interactive Media
6th Term
As an aspiring creative professional, your portfolio is going to be the heart and soul of your work,and an ultimate tool to drive your creative ambitions. Your time in college will mostly revolve
around self-exploration, developing techniques, and sharing your passion with like-minded
people. The decisions you make in preparation and the execution of your portfolio can hugely
affect your career. Below are some tips for you:
DOs
Do keep it short & simple. Have a logical ow to
the work you want to showcase so that its easy
to follow. Present your work in a tidy manner -
keep it short and simple.
Do rehearse your portfolio presentation. Its
always nice to hear your creative process and
where you get your inspirations from. Tell us a
story, paint us a picture to make your portfolio
memorable.
Do think outside the box. Dont be too generic.
Try to stand out. Give that wow! factor.
Do start and maintain a digital portfolio. Freeonline portfolio sites like Behance Network, the
Loop and Carbonmade is the easiest way to keep
track of all of your digital media work online.
DONTs
Dont overload your portfolio with junk. Only
include your best work and the work that you
are most proud of. Be critical with each piece of
work you include in your portfolio.
Dont use low quality images. Nothing is worse
than seeing a beautiful image in pixels.
Dont be outdated. Try to keep your portfolio up
to date with fresh and relevant work. If the work
is over ve years old, you might want to think
twice about including that in your portfolio.
Dont forget your credentials. Make sure to
include a copy of your up to date resume, andmake sure you have the right contact details!
Dont forget to proof-read and get constructive
criticism from people who matters.
Tips for preparing your first
Creative Portfolio!
Grimoire
One Day Studio3D Animation & Game (Virtools)
Adv Dip. of Screen & Media
2nd Term
B
C
A
B
C
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AIT x Oomph! StudiosInternship Program
Bachelor of Interactive Media
You cant just give someone a creativity injection. Youhave to create an environment for curiosity and a wayto encourage people and get the best out of them.
Sir Ken Robinson,English author, speaker and international advisor
on creativity and innovation
The usual advice is always good: draw anddoodle as much as possible. Playtime is crucial,as a diet solely of commissioned work is soul-deadeningat least for me it is. A lot ofmy best ideas seem to come from doodlingabsentmindedly. And finally, the best jobmagnet is simply doing good work. Do thebest you can, each time. Disappointinglysimple.
Helen Holt,Visual Communications
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The biggest key to landing a dream job in multimedia is a strong portfolio.
A truly strong portfolio is one that not only shows the technical skills you
have with software but also demonstrates your creativity, your design
skills, your artistic talents, your personal styles and most of all your
personality. The portfolios that make an impression are the ones that
are unique, memorable, entertaining or downright clever. If you want to
stand out from the crowd, and land the dream job you need to literally sell
yourself.
NikSutilaIllustrator/Animator
RobertMcGowen3DArtist
CarltonZhuGameDeveloper
Have a strong current portfolio and showreel of your recent works. Make
sure they are strong. You are as strong as the weakest piece in your
gallery. Do not include everything you did since you were ve years old,
and do not include things with too much objectionable material in them.
Create a book out of this. Get it printed. Bring it to the interview. If you
also have a website version, even better.
All you need pretty much are these weapons. Art and multimedia requires
proof more than papers and certicates. Make your weapons really
strong, and then attack!
Theonesthatreallywanttoworkintheindustrydontevenneedtothinkaboutit. Theirpassiondrivesthemtofocusmoreonlearningandabsorbingeverylessonlearnt,whichenablesthemtocreatetheprojectsoftheirdreams.
Thereisanobviousdifferentbetweenapieceofworkthatwascompletedovernight,andapieceofworkthatalotoftimewasspentperfecting. Employerswantstoseeyourpassionforthecreativeindustry. Simple! Itsquiteeasytoseewhohassthepassion,andwhodoesnt. Sothekeyis,tofndsomething
you
lovebecauseitwillshowthroughyourprofessionalportfolio.
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ACADEMY OF INFORMATION TECHNOLOGY
Level 2, 7 Kelly Street, Ultimo NSW 2007 AustraliaT 02 9211 8399 F 02 9211 8355
CoursesBachelor of Interactive MediaAssociate Degree in Interactive Media
Advanced Diploma of Screen & Media
Diploma of Interactive Digital Media
Diploma of Software Development
Diploma of Digital Media Technologies
Diploma of Business
Register to Free Events & Short
Courses online on:www.ait.nsw.edu.au/events .
Magical Creative Campus
Wai Ming (Ivan) FungCreative Photography
Bachelor of Interactive Media
3rd Term