AJBM BARTERFLI FTA 011010.key

8/7/2019 AJBM BARTERFLI FTA 011010.key

1/17

Increasing Relevance &

Encouraging Utilisation

of FTAsby SMEs in East Asia7 October 2010

Agenda

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2/17

Current Utilisation of FTAs

Background

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!81*$)3('?$(!$%!5*$##@:$*72*!3>9273>2(0#/!A8"! +=''$(.+&.(48*&4-8&A3D&4:;9,.E&*F'4-+,$-! 8**'*-,-)&'($8=:;$-&-*.%$(6+&$9*(&(*),$-4#&)*$)(4'/,*+

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3/17

CountryCurrent

UtilisationFactors

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4/17

Challenges to Optimising Usage of FTAs

Challenges to Optimising FTAs

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5/17

Challenges to Optimising FTAs4025)*6#0*3#78*9:')*6#$%830/)'(+!A8"#!01'0!'*2!($0!*'?$('=3#27

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6/17


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7/17


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8/17


9/17

Key Benefits Accrued to FTA Usage

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10/17

CountryCurrent

Utilisation

PlannedFuture

Utilisation

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11/17

Optimising FTA for SMEs

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Increase FTAUsage

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Increase FTA

Usage

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12/17


Increase FTA

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13/17

Increase FTA

Usage

Amongst SMEs

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Increase FTA

Usage

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Usage

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14/17

: Increasing Relevance and

Usage of FTAs

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FTAOptimisation

E-hunt for viablebusiness leads

Active E-Marketing

Transaction/Fulfillment

Business Re-

engagement

CompleteBusiness Cycle


15/17

: A Comprehensive Business Ecosystem


Active E-Marketing


Business Re-engagement

Reduce

COST

IncreaseREVENUE

Increase

PRODUCTIVITY

AUTHENTICATED COMMUNITIES

FULL BUSINESS CYCLE

BUSINESS COMPLEXITIES MADE SIMPLE


Active E-Marketing



Supporting FULL Business Cycle

Enable more accurate search

Leads from multiple sources:key regional trade associations

Active interaction tools fornegotiation:

Request for Quotation

Compare Quotations

Purchase Order

Instant messenger

Email

Active leads notification

Identification of FTA-qualifiedsuppliers

Business matchingcollaboration with TradeAssociations

e-credit check

Tariff and FTA Database

E-catalogue

FTA optimisationLeads from key regional tradeassociation

Website to promote

Easy to publish e-newsletter/marketing emailers

Complementary productrecommendation

Virtual trade shows

e-auction

Search Engine Optimisation

Multilingual Translation

Access to critical businessservices

E-payment

E-commerce enabled

E-documentation

Shipping

Access to compliance anddomain expert resource

Escrow payment facility inpartnership with bank

CRM tool

Inventory management

Business Intelligence Reports


16/17


Active E-Marketing



E-Commerce Enabling SME Community

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Quick Access to

ASEANInformation and

Tools

International

Collaboration

Simple, Secure,

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17/17

For more information onemail: [email protected]

Documents

AJBM BARTERFLI FTA 011010.key