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Increasing Relevance &
Encouraging Utilisation
of FTAsby SMEs in East Asia7 October 2010
Agenda
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Current Utilisation of FTAs
Background
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CountryCurrent
UtilisationFactors
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Challenges to Optimising Usage of FTAs
Challenges to Optimising FTAs
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Challenges to Optimising FTAs
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Challenges to Optimising FTAs
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Key Benefits Accrued to FTA Usage
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CountryCurrent
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Optimising FTA for SMEs
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Optimising FTA for SMEs
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: Increasing Relevance and
Usage of FTAs
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FTAOptimisation
E-hunt for viablebusiness leads
Active E-Marketing
Transaction/Fulfillment
Business Re-
engagement
CompleteBusiness Cycle
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: A Comprehensive Business Ecosystem
E-hunt for viablebusiness leads
Active E-Marketing
Transaction/Fulfillment
Business Re-engagement
Reduce
COST
IncreaseREVENUE
Increase
PRODUCTIVITY
AUTHENTICATED COMMUNITIES
FULL BUSINESS CYCLE
BUSINESS COMPLEXITIES MADE SIMPLE
E-hunt for viablebusiness leads
Active E-Marketing
Transaction/Fulfillment
Business Re-engagement
Supporting FULL Business Cycle
Enable more accurate search
Leads from multiple sources:key regional trade associations
Active interaction tools fornegotiation:
Request for Quotation
Compare Quotations
Purchase Order
Instant messenger
Active leads notification
Identification of FTA-qualifiedsuppliers
Business matchingcollaboration with TradeAssociations
e-credit check
Tariff and FTA Database
E-catalogue
FTA optimisationLeads from key regional tradeassociation
Website to promote
Easy to publish e-newsletter/marketing emailers
Complementary productrecommendation
Virtual trade shows
e-auction
Search Engine Optimisation
Multilingual Translation
Access to critical businessservices
E-payment
E-commerce enabled
E-documentation
Shipping
Access to compliance anddomain expert resource
Escrow payment facility inpartnership with bank
CRM tool
Inventory management
Business Intelligence Reports
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E-hunt for viablebusiness leads
Active E-Marketing
Transaction/Fulfillment
Business Re-engagement
E-Commerce Enabling SME Community
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Quick Access to
ASEANInformation and
Tools
International
Collaboration
Simple, Secure,
Low CostR:)1E#&11-''#+8#
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For more information onemail: [email protected]