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Internet Is a Consumer’s Best Friend
Allows consumers to be better informed
Reviews of Avari Hotel on tripadvisor.com J from London: “In a volatile city like Karachi you need a safe haven and the Avari is
certainly that.”
M from Mumbai: “One of the oldest hotels, Avari has an old world charm.”
O from Singapore: “Very comfortable and safe hotel in downtown Karachi.”
Enhances accessibility Online shopping
Several Pakistani e-stores are now operational Order online and products are delivered Payment by credit card or cash collected at time of delivery
Online Copyright Violation
It all started with the Music
Online piracy is a global problem
However in Pakistan online piracy has become institutionalized
Pakistan is perhaps the only country where many Internet Service Providers set up servers dedicated to illegal downloads
The Internet: A Counterfeiters Dream
E-marketplace for Pakistani goods is largely unregulated No certification process for websites or products Domain name violation
Two faced problem Unauthorized sale of original products Sale of counterfeit products
The development of the electronic marketplace has resulted in an explosion in the sale of counterfeit productsProducts include:- Handbags Clothes Medicines Watches Food items
Local Crimes, Global Menace
Interconnectivity results in criminals having global outreach
Key cases:- Motion Picture Association Unregulated export of medicines – fake and genuine LVMH
Local Crimes, Global Menace
Pakistani Diaspora becomes a specific target
Two way traffic: import of counterfeit goods increases Internet postings allow criminals to seek out manufacturers in China
Parallel importers benefit from online marketplace
Solutions
Policy Initiatives Policy should not be reactionary but formative Enhance reach of the marketplace Regulate the marketplace Certification of websites selling products
Education Consumers and business both need to be educated Enablers including courier companies, online marketplace operators need
to be better informed
Enforcement Strict action against small fish and big fish alike