Aloha's hawaiian dream giveaway hvcb partners

HAWAIIAN DREAM GIVEAWAY

2013 PROMOTIONAL OPPORTUNITY

Aloha Fiberglass Pools, Inc | some words about us

• We are one of the largest manufacturers of fiberglass pools

• Our pools are installed nationwide by hundreds of contractors and retailers

• Nearly 11,000 US homeowners have enjoyed the luxury of an Aloha pool in their backyard

Aloha Fiberglass Pools, Inc | some words about us

COMPANY PROFILEWe have been leading the way in cutting-edge fiberglass pool manufacturing since 1991, and we are the only manufacturer able to offer a 75-year structural warranty.

BRAND RECOGNITION

Aloha pools have been featured on ABC's “Extreme Makeover: Home Edition,” HGTV's “How's That Made?” and hit CBS reality show “Big Brother”.

NATIONAL PRESENCEAloha's four major manufacturing and distribution centers around the US service a network of 450 local retailers with a presence in each major market

INDUSTRY TRENDSFiberglass pools are the fastest growing segment of the US in-ground pool market.

CUSTOMER PROFILE

The median income for households with in-ground pools is $104,000 per year (double the US median income). The average pool buyer is female, married, aged 40-55 and owns a high market value home.

CO-OP MARKETING PROGRAMOur retailers across the US are able to participate in Aloha's robust co-op marketing program, which translates to a massively expanded market reach.

William H. Lohman

Former “Top Gun” Navy fighter pilot Bill Lohman has been at the vanguard of the fiberglass pool industry for over 30 years, overseeing Aloha's expansion into a nationwide powerhouse, nurturing our contractors and helping them grow alongside us.

Chief Executive OfficerJoe di Sica

With more than a decade of experience in marketing and sales at Walt Disney Studios and Charter Communications, Joe has developed highly successful national campaigns with partners such as DISH Network, Univision, Wal-Mart, AMC Theatres and others.

Director, Sales & MarketingJoe Fleming

Originally a builder of gunite and vinyl liner pools, Joe fell in love with the product after installing his first fiberglass pool, and would spend the next thirty years helping to grow the industry, eventually heading up the national sales divisions of the premier US fiberglass manufacturers.

Regional Sales, EasternStuart Murphy

Previously a minor league hockey coach and Regional Sales Manager at Seiko Instruments, Stuart Murphy has over 20 years of sales experience in the robotics and semi-conductor industries.

Regional Sales, WesternAaron Conaway

Aaron brings to the table over a decade of experience working in the field of SEO and social media marketing for several Fortune 500 firms, including prominent Hollywood talent agencies and media companies.

Manager, Web Marketing

Aloha Fiberglass Pools, Inc | marketing & promotions

WHAT IS IT?


HAWAIIAN DREAM GIVEAWAY | details

NATIONAL PROMOTIONAloha will launch a national sweepstakes targeting high income mainland consumers, who enter by completing an interactive entry form on Facebook.

PRIZESGrand prize is a trip for two to Hawaii. Additional prizes will be contributed by promotional partners.

PROMOTION WINDOWContest runs from June 1 to Sept 30, 2013. Winners to be announced mid-October.

HOW IS IT SUPPORTED?


LOCAL RETAILER SUPPORT

• In-store events• POS displays, standees,

banners, flyers, door hangers • Targeted direct mail• Local print ads• Outdoor • Local search marketing• Facebook ads and sponsored

stories• Retailer email newsletters• Local web marketing and

AdWords campaigns• Contest banner on retailer

homepage• :10, :15, :30 local TV spots

NATIONAL SUPPORT

• Co-operative marketing program pays 85% of local retailer marketing costs

• Homepage takeovers and banners on high traffic home improvement sites

• Interactive Facebook campaign and website at HawaiianDream2013.com

• Email newsletter campaign for contest entries

• National AdWords program• Customized :10, :15, :30

spots produced for local broadcast and cable TV

PARTNER SUPPORT

• 1/2 to 2/3 page print ads in pool-related and home improvement magazines

• In-kind prizes• Sponsorship of email

newsletters such as HGTV Outdoors (1.4m subscribers)

• Banners on partner sites• Mentions and support on

partner social media pages• Featured ad in partner email

newsletters

HAWAIIAN DREAM GIVEAWAY | marketing support

IN-STORE EVENTS

Homeowners in top five markets will be invited to attend Aloha's “Hawaiian Dream” event at their local retail showroom in June, supported by :10, :15 and :30 TV spots, direct mail, local print ads, email and social media promotion.

CO-OP MARKETING PROGRAM

Aloha pays for up to 85% of the marketing expenditures by our local retailers. This includes POS materials, local cable and broadcast TV spots, print ads, outdoor, direct mail, email, SEO and web marketing campaigns.


CONTEST WEBSITENational and local campaigns direct homeowners to enter contest by interacting with Facebook page and submitting entry form on HawaiianDream2013.com

NATIONAL PROMOTIONNational campaign will target female consumers aged 40-55 with high household income, who own high market value homes. This includes banner ads and homepage takeovers on top ranked home improvement websites, sponsored email newsletters and print ads in national pool related publications.


WHAT'S IN IT FOR YOU?


HAWAIIAN DREAM GIVEAWAY | what's in it for you?

OUR NATIONAL REACHRed points symbolize our top 450 contractors and retailers around the country, including many with their own local organic SEO and social media marketing initiatives.

GO LOCALExpand your presence in these markets via non-traditional channels. Our retailers will be provided with web banners, :10, :15 and :30 TV spots, email newsletters, POS displays, standees, door hangers, flyers and postcards, all with your branding prominently featured and QR code on print materials linking to contest landing page.

HAWAIIAN DREAM GIVEAWAY | what's in it for you?

TARGETED ADSNational campaign will incorporate homepage takeovers and web banners on top ranked websites with audience profile of high income female homeowners age 40-55. Contest landing page will feature YOUR BRANDING, URL and tagline.

EMAIL NEWSLETTERS Add your branding on sponsored email newsletters with our target demographic subscriber profile such as HGTV Outdoors (1.4m subscribers).

WHAT ARE WE ASKING FOR?


HAWAIIAN DREAM GIVEAWAY | what are we asking for?

IN-KIND PRIZEGift vouchers for local hotels, restaurants, airfare or recreation activities.

NEWSLETTER FEATUREFeatured ad and mention of contest on your opt-in email newsletter.

SOCIAL MEDIA SUPPORT

Mentions on your social media pages

YOUR WEBSITEBanner or mention on your website and blog with link to contest landing page

KEY DATES


PARTNER MATERIALS – May 27We would need to receive your logo, artwork and confirmation of participation by May 27.

PROMOTION START – June 1Mentions of contest on your social media pages, blog and email newsletter.

PROMOTION END – September 30Prize winners selected at random from all eligible entries. Additional mentions on your social media pages prior to deadline.

HAWAIIAN DREAM GIVEAWAY | key dates

WINNERS ANNOUNCED – October 15Gift vouchers issued to prize winner. Mention on your social media pages and newsletter.

ADDRESS | 500 Ala Moana Blvd, 4th floorHonolulu, HI 96813

PHONE/FAX | (800) 786-2318

WEBSITE | www.alohafiberglasspools.com

FACEBOOK | www.facebook.com/alohafiberglasspools

TWITTER | @alohafiberglass

EMAIL | [email protected]

FOR YOUR TIMETHANK YOU

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Aloha's hawaiian dream giveaway hvcb partners