Content and offer relevancy together with time to market are key factors which drive your conversion rate and customer experience.

This can be achieved only by seamless integration of multiple solutions: the booking engine, content repository, campaign management, portal administration and the set-up of contextual business rules, which is usually complex and costly. Amadeus Dynamic Website Manager offers you all this, and so much more…

End-to-end solution for your online business

Tailored to the needs of airline business, this complete and integrated solution for web and mobile portals combines an industry-specific rules engine, content and campaign management with Amadeus’ existing Airline e-Commerce suite and state-of-the-art hosting capabilities.

Amadeus Airline ITAmadeus Dynamic Website Manager

Airlines

Amadeus Dynamic Website Manager is a unique industry-tailored tool to manage airline web and mobile portals in a new way. It enables you to make your site always relevant to each individual visitor and flexible for never ending changes.

Single, intuitive e-Commerce interface

Amadeus Dynamic Website Manager is a new module within the Amadeus e-Commerce suite. It enables you to directly manage your online content, contextual rules, internet booking engine parameters and promotions through a single, fully integrated, intuitive interface – without any development impact. This simplifies day-to-day modifications, allowing you to remain flexible and responsive to an ever-changing market, thanks to:

> One environment for the full e-Commerce solution: web and mobile front-end, content management system, campaign management, internet booking engine, admin tool;

> Single hosting, single admin, single deployment point, quick preview and publish cycle, improved response time;

> Integrated hosting environment, single point of contact for support and enhancement, unified service level agreement.

With Amadeus Dynamic Website Manager, you can:

> Provide end-user with most relevant content and offers;

> Respond quickly to the market changes;

> Ensure highest access level across the whole site.

Key benefits at a glance

Reduced costs

> Integrated, web-based administration tool means no redundancies;

> Automated publishing flow for higher productivity in maintaining the site;

> Faster time to market;

> Better response time and fewer outages;

> Lower total cost of site ownership.

Increased revenues

> More sales through online segmentation based on dynamic site personalisation and contextualisation;

> Optimised up-sell and cross-sell opportunities;

> Ability to benefit from market opportunities through faster deployment of promotions;

> Ability to enhance or adjust the offer thanks to better tracking capabilities;

> Higher yield as a result of customer-centric approach.

Enhanced customer experience

> Ability to propose more relevant content and services to the customer makes their site visit more efficient;

> For example, business rules can recognise that the user of a mobile device is already located at the airport, and display information about available services or the status of a flight.

Three main modules

Amadeus Dynamic Website Manager complements the existing e-Commerce shopping, booking and servicing solutions provided and hosted by Amadeus.

Each of its three main modules can be implemented separately:

Dynamic configuration and contextualisation of Amadeus e-Retail Engine, the internet booking engine

The airline-specific rules management engine drives portal content and booking engine parameters. All available contextual parameters can be evaluated to render most relevant content and/or change booking engine parameters.

An industry-specific online campaign management module

Covers both promotional content like banners and special offer parameters (definition of pricing, validity date, etc…). It enables you to contextualise and prioritise, in real time, the display of offers based on multiple criteria and provide users with comprehensive search capability across all of your content.

Full portal management, with unified content database and management system for web and mobile

Includes content rule engine, single localisation tool for the whole portal, WYSIWYG editor, use of contextual variables in the content, comprehensive preview simulator and media management. This enables the complete outsourcing of your web and mobile portals to Amadeus.

Trusted technology partner

As the global airline industry’s leading technology partner, Amadeus is committed to helping you overcome your biggest business challenges by continuing to provide innovative and advanced integrated solutions, plus best-in-class support and expert consulting services.

Find out moreFor further information, visit www.amadeus.com/airlineIT or speak to your Amadeus Account Manager today.

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Localisation tool interface