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Guidelines on how to open your Europe Seller Central account
Set-up of your Amazon Seller Central account
Consultancy of:
Costs of Amazon: fixed account cost, FBA commission, FBA cost per type of SKU
Invoicing: We will share our knowledge of invoice creation. Please note, each order must have its own invoice. Once you start getting large amounts of orders we can set MagicOrders (charges might apply in the future). This is the tool which can link your Seller Central account with your accounting system and automatically create an invoice for each order. This tool is also used for the provisioning chain.
Overall business strategy: competitors’ analysis and actions, solving or approaching conflicts with exclusive distributors within Europe
List your products in all 5 marketplaces within Europe (Spain, UK, France, Italy, Germany), which means having your products available in 26 EU Countries. There are two ways of listing:
Bulk listing: use category-specific Amazon files, which allows you to have product variations neatly listed as child categories under the relevant father
Add products using Amazon system: list products one by one. Product variants in this case will not be grouped (i.e., no child-father relationship)
If needed, we can update the listing, which includes adding and removing the products from your Amazon inventory.
Additional product information submission for each SKU
Image: At least one Image is required. Amazon allows up to 9 images per SKU.
Descriptions and Key Product Features: The description must not be longer than 2,000 characters. One SKU is allowed to have 5 key product features, with each of them not exceeding 100 characters.
Keywords and Search Terms: One SKU is allowed to have 5 keywords and 5 search terms. Each of the terms and keywords cannot exceed 50 characters.
Product Pricing
Price set-up for each market
Price update if needed for each market
Automatic daily price fluctuation set available. In such case, we will set the RepricerExpress (charges apply) and will manage it for you. This is only needed if your listings are very competitive and there’s a high price sensitivity.
FBA shipment
List all the products to be shipped and specifying the quantities
Add missing information, such as product dimensions, if needed
Add shipment information, such as sender's address and destination (warehouse of Amazon)
Select type of shipment (small parcel vs. palletised) and create the shipment labels
Finalize the shipment and request booking from Amazon
Forward all the documents to the person responsible for the shipment
Keep an eye on the shipment, and if needed, help to solve the discrepancies and submit proof of deliveries (PODs)
Management of your FBA inventory
Alert you about needed stock replenishment
Make sure that all products are listed
Take care of any discrepancy of product listing or product information itself
Take care of unfulfillable goods: In this case, we are in charge of making the removal order or requesting Amazon to dispose of the products based on your interest.
Create the fulfillment orders: If shipment of some stock to a third party is required from your side, we will take care of creating the request to Amazon.
Customer feedback
Ask for reviews: set the tool which automatically sends the emails to the customer, either FeedBack Express or FeedbackFive (charges apply)
Check customer feedback
Respond each positive feedback
Take care of negative feedback and make sure that it is deleted
Answering direct messages send to you by customers of Amazon
Advertising
Campaign creation: ads containing your products will be visible at all 5 Amazon websites (.uk, .de, .es, .it, and .fr)
Manage your Lightning Deals Campaigns and flash sales of products within FBA: We make sure the restrictions which apply are met.
Pan-European FBA Inventory (Amazon programme which allows to ship your goods to one Amazon warehouse. Later on, Amazon itself distributes them within its warehouses across Europe without any additional fees.)
Enroll all eligible SKUs
Solve the obstacles preventing other SKUs to be considered as eligible
Suspended Seller Central Accounts
Recover your suspended Seller Central Account
SELLER CENTRAL MERCHANT REQUIREMENTS AND POLICY TERMS:
The merchant should provide a clean list of products with correct variations. EAN, product description, and product title, along with clear variation title, are mandatory. Product images following Amazon rules/guidelines are also mandatory. All products remain owned by the merchant/seller. All legal and taxes responsibilities remain under merchant behalf.
Whatever is the commercial agreement between microapps and the merchant, there’s no minimum commitment of the provisioning of services for the merchant. Whatever is the reason, the merchant is always free to stop the microapps service at any time.Copyright - 2015-2017 - Strictly Confidential
Marija PaulikaiteAmazon Services by microapps Manager
Severo Ochoa, 25-27 Parque Tecnológico de Málaga 29590 – Málaga Spain
+34 951 043 786
Amazon Seller Central (FBA) services by - EUROPE
Guidelines on how to open your Europe Amazon Vendor Central account
Set-up of your Europe Amazon Vendor Central account
Consultancy of:
Costs of Amazon (commissions and penalties)
Invoicing: We will share our knowledge of invoice creation. Please note, each order must have its own invoice.
Overall Business Strategy consultancy: competitors analysis and actions, solving or approaching conflicts with exclusive distributors within Europe
Blocking products/listings within one or multiple accounts
EDI setup
Custom negotiations with Amazon in order to improve or set up the best commercial conditions
Listing of your products. There are two ways of listing:
Bulk listing: listing using category-specific Amazon files
Add products using Amazon system: listing of products one by one
Fill missing information about each product required by Amazon and fix errors related to product listing
If needed, update the listing which includes adding/removing the products from your Amazon List
Additional product information submission for each SKU
Images: At least one Image is required.
Descriptions and bullet points: Description must not be longer than 2,000 characters. One SKU is allowed to have 10 bullet points, with each of them not exceeding 500 characters.
Keywords: One SKU is allowed to have 5 keywords each.
Product Pricing
Price set-up for each SKU
Price update, if needed, for each SKU
Vendor Central order
Review each order received from Amazon Vendor Central
Accept the full order if the order is in your interest and you have a stock available
Cancel the order if the order is not in your interest or you do not have stock
Edit the order if the order is in your interest but you have some stock missing
Set the delivery date: the last delivery day normally has to be matched with the last day of the delivery window of each PO
Extend the delivery window: This is not always possible but in very exceptional cases we can try to extend the delivery window for you. Please note, whether the delivery window will be extended or not strictly depends on the decision of Amazon.
Create packing slip for each order which contains all the SKUs and quantities of SKUs accepted, as well as the delivery window, PO number, and other relevant information.
Submission of ASN: This involves the addition of shipping information, such as location, type of shipment, and number of packages, selecting dispatch and delivery dates, and creating the label.
Forward all the documents needed to the person responsible for the order delivery
Keep an eye on the order. If needed, help to solve the discrepancies and submit proof of deliveries (PODs)
General Management
Help to solve any other problems which might arise
Check Amazon Vendor Central recommendations, ex. recommended products to be listed
Consult you about stock management and demand forecasting
Develop strategy of order frequency and size. Help to get bigger (combined) orders once or twice per week instead of small orders every other day
Testimonials or references:(Please ask the merchant contact details if you need to talk to our actual merchants and ask them if they’re happy with us.)
Whatever is the commercial agreement between microapps and the merchant, there’s no minimum commitment of the provisioning of services for the merchant. Whatever is the reason, the merchant is always free to stop the microapps service at any time.Copyright - 2015-2017 - Strictly Confidential
Marija PaulikaiteAmazon Services by microapps Manager
Severo Ochoa, 25-27 Parque Tecnológico de Málaga 29590 – Málaga Spain
+34 951 043 786
Amazon Vendor Central account - EUROPE
