Ambiente Academy, lecture programme...Q&A session with Sascha Tapken, Editor in Chief at möbel kultur, Ferdinand Holzmann Verlag and Bert Martin Ohnemüller, founder, owner and CEO

Friday 7. 2. 2020

Saturday 8. 2. 2020

Sunday 9. 2. 2020

Monday 10. 2. 2020

Tuesday 11. 2. 2020

HALL 9.1, STAND E92

7. – 11. 2. 2020ambiente.messefrankfurt.com/academy

Lectures in German and English. Simultaneous translation. Subject to change. Stand: 31. 10. 2019

11.30 – 12.00 Ambiente Trends 2020Annetta PalmisanoStilbüro bora.herke.palmisano

12.15 – 12.45 Branding in the retail sector – the fascination of spaceDaniel SchnödtCEOTeamScio/TrendforumRetail

13.00 – 13.30 The store as a temporary living space: art, culture and culinary delightsEllen WignerCEOerlebe Wigner! fashion and lifestyle concept store

13.45 – 14.15 Showrooming meets web- rooming – shopping behaviours have changedBenjamin TalinDigital transformation expert, serial entrepreneur, consultant and lecturerMoreThanDigital


11.30 – 12.00 Nextrade – the next dimension of order and data managementnmedia GmbH

12.15 – 12.45 Materials in progress: sustainable and intelligent materials for the consumer goods industryHon.-Prof. Dr. Sascha PetersHAUTE INNOVATION – future agency for materials and technology

13.00 – 13.30 The reinvention of high-street retailProf. Dr. Gerrit HeinemannProfessor of Business Administration, Management Theory and Retail and Head of the eWeb Research Center at the Niederrhein University of Applied Sciences

13.45 – 14.15 The high-velocity consumerGemma RibertiHead of InteriorsWGSN Lifestyle & Interiors

14.30 – 15.00 Opportunities for high-street retail in the inner city – success concepts and strategiesPanel discussion with Dipl.Kfm. Sebastian Deppe, Member of the Executive Board of business management consultants BBE Handelsberatung GmbH and Dipl.Geogr. Martin Kremming, CEO of IfR GmbH, consultants CIMA Beratung + Management GmbH as well as a representative from the retail sector

11.30 – 12.00 The high-velocity consumerGemma RibertiHead of InteriorsWGSN Lifestyle & Interiors

12.15 – 12.45 There are no alternatives to digitisation and e-commerce – even for SMEsProf. Dr. Gerrit HeinemannProfessor of Business Administration, Management Theory and Retail and Head of the eWeb Research Center at the Niederrhein University of Applied Sciences

13.00 – 13.30 Generations Y and Z – what the younger generations are demanding from retailDr. Steffi BurkhartGeneration Y and Z expert, human capital evangelist

13.45 – 14.15 Branding in the retail sector – the fascination of spaceDaniel SchnödtCEOTeamScio/TrendforumRetail


11.30 – 12.00 High-street retail in 2025 – the shopping experience as a future modelDr. Gerd WolframConsultant and motivator at IoT Innovation & Consult

12.15 – 12.45 NeuroAdvertising – how purchasing decisions are emotionalised by advertisingProf. Dr. Kai-Markus Müller Professor for Consumer Behavior, HFU Business School, VillingenSchwenningen

13.00 – 13.30 DIGITAL 2020 – technologies, trends and human needsLola GüldenbergTrend researcher and innovation developer at the Lola Güldenberg Trend Research Agency

13.45 – 14.15 S-Kultur: pleasure for all the senses – a success story Dr. Kerstin Schulte-Eckel CEO of SKultur stores



12.15 – 12.45 Change & challenge – how change is continuing to shape the retail sectorKatrin GuglRetail business expert, speaker, trainer and coach

13.00 – 13.30 NeuroPricing® – prices and their influence on purchasing behaviourProf. Dr. Kai-Markus Müller Professor for Consumer Behavior, HFU Business School, VillingenSchwenningen

13.45 – 14.15 Digitalisation and the high-street retail trade of the future Dr. Gerd Wolfram Consultant and motivator at IoT Innovation & Consult

14.30 – 15.00 20 years of Pantone Color of the Year – how color development has been evolving throughout the digital eraCarola SeyboldDirector Business Development PANTONE Europe, Middle East and Africa at PANTONE LLC


12.15 – 12.45 Social media in the retail trade: discovering potentials and exploiting opportunitiesAlexander FatseasHead of DigitalisationWaketo GmbH

13.00 – 13.30 Food is the new shopping: successfully combining non-food and food – the implicit proximity effect at PoSAchim FringesManagement consultant and author

13.45 – 14.15 The future of high-street retail: opportunities – risks – solutionsDipl.-Kfm. Sebastian DeppeMember of the Executive Board of business management consultants BBE Handelsberatung GmbH


12.15 – 12.45 #FOLLOW ME – social media trends 2020Lola GüldenbergTrend researcher and innovation developer at the Lola Güldenberg Trend Research Agency

13.15 – 14.15 Beyond CSR: Engaging in support of refugees using your core business modelH.R.H. Prince Jaime de Bourbon de Parme, Senior Advisor Private Sector Partnerships, United Nations High Commissioner for Refugees (UNHCR) and others


15.15 – 15.45 The decade of humanity – the importance of analogue for the retail sector in the digital eraQ&A session with Sascha Tapken, EditorinChief at möbel kultur, Ferdinand Holzmann Verlag and Bert Martin Ohnemüller, founder, owner and CEO of the neuro merchandising group


12.15 – 12.45 Generations Y and Z – what the younger generations are demanding from retailDr. Steffi BurkhartGeneration Y and Z expert, human capital evangelist

13.15 – 14.15 Focus on Design: BrazilDesigner Talk with Rodrigo Almeida, Bianca Barbato, Mariana Ramos and Ricardo Inneco (Estudio Rain), Brunno Jahara, Sérgio J. Matos



12.15 – 12.45 From Ambiente trends to window displays and in-store set-upsPractical ideas and tips for the retail tradeStilbüro bora.herke.palmisano, in conversation with Stefan Suchanek, Agentur Raumkunst

13.00 – 13.30 Social media in the retail trade: discovering potentials and exploiting opportunitiesAlexander FatseasHead of DigitalisationWaketo GmbH

13.45 – 14.15 Retail reset – from sales assistant to customer happiness creatorKatrin GuglRetail business expert, speaker, trainer and coach



12.15 – 12.45 From Ambiente trends to window displays and in-store set-upsPractical ideas and tips for the retail tradeStilbüro bora.herke.palmisano, in conversation with Stefan Suchanek, Agentur Raumkunst

13.00 – 13.30 The in-store customer journey: the shopping experience as an eventThomas FreyOwner of Ladenbau.Careers, author, human resources consultant

13.45 – 14.15 The future of shopfitting: opportunities and potentials to design a sustainable and effective high-street retail tradeStefan SuchanekFounder and CEO of Agentur Raumkunst


HALL 11.1, STAND E51 NEW: SECOND STAGE

Ambiente Academy, lecture programme

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Ambiente Academy, lecture programme...Q&A session with Sascha Tapken, Editor in Chief at möbel kultur, Ferdinand Holzmann Verlag and Bert Martin Ohnemüller, founder, owner and CEO