AMC_PwC_ThoughtLeadership

ANA M. CARDENAS West Hills, CA 91307 818-751-9922 [email protected]

www.linkedin.com/in/acardenas1

PricewaterhouseCoopers Thought Leadership - Books

July 2001– April 2003 Technology Forecast 2003-2005: The Intelligent Real-Time Enterprise Technology Forecast 2002-2004, Vol. 2 : Emerging Patterns of Internet Computing Technology Forecast 2002-2004, Vol. 1: Navigating the Future of Software Technology Forecast 2001-2003: Mobile Internet: Unleashing the Power of Wireless Anti-Money Laundering: New Rules, New Challenges, New Solutions Paths to Value: Phase One: A Model for Understanding Value Creation in Early Stage Companies

Led development, implementation and management of global marketing plans for launch, publication, distribution, promotion and marketing of PwC Global Technology Centre publications.

Coordinated launch, publication and promotional efforts of internal PwC staff, event/alliance/influencer marketing contacts, internal and external PR agencies, US & foreign internal and external distribution sources.

Developed supporting marketing collateral including presentations, event/promotional, advertising, internal communications and web and other multimedia content.

Worked closely with PwC recruiting, industry, service and alliance partner global market planners to fully integrate Tech Centre offerings into their marketing plans.

Nov 2000 – Sept 2002 PricewaterhouseCoopers’ Futures POV Series

Led development of POV Program charged with delivering an ongoing series of industry-focused Executive point-of-view, white papers designated as keystones for re-launching PWC’s global Management Consulting Services brand.

Worked closely with industry-specific teams including strategy partners, authors, freelance writers and editors to define and refine content in order to produce distinctive, forward looking thought leadership that supported the overall PwC vision.

Assisted industry marketing directors on development, funding and implementation of global marketing plans to maximize program impact and visibility.

Managed graphic design and print production groups in order to meet tight deadlines and budget considerations.

Served as central point of contact and administration for all program participants.

Program produced only first six of fourteen POVs scheduled by the time sale of PricewaterhouseCoopers’ Management Consulting Services to IMB was approved in September of 2002. IBM acquired all PwC intellectual properties including the POV series which it published as IBM’s Future Series Executive Summaries. (POV publications currently available from IBM are PwC produced editions – only Company name and logo changed.


ANA M . CARDENAS 818-751-9922 [email protected]

Mar 2000 – July 2001 MetaCapitalism – The E-Business Revolution and the Design of 21st Century Companies and Markets by David Schneider and Grady Means / July 2000

Led development, management and implementation of global marketing plans for launch, publication, distribution, promotion and marketing of business management book.

Coordinated development, launch, publication and promotional efforts of authors, internal PwC staff, book publishers, PR agencies, US & foreign internal and external distribution sources, book publicists, multimedia providers and other external event/alliance/influencer marketing contacts.


Worked closely with Management Consulting Services recruiting, industry, service and alliance partner global market planners to fully integrate Metacapitalism thought leadership offerings into their respective marketing plans.

Prepared to transition MetaCapitalism marketing & PR opportunities to focus on follow-up thought leadership offering – eTransformation Solution Set.

Jan 1999 - Feb 2000 Business Climate Shifts: Profiles of Change Makers by W. Warner Burkes, William Trahant and Richard Koonce / November 1999

Action Management: Practical Strategies for Making Your Corporate Transformation a Success by Stephen Redwood, Charlie Goldwasser and Simon Street / March 1999

Managed and implemented global marketing plans for launch, publication, distribution, promotion and marketing of business management book.

Coordinated marketing efforts of authors, PwC staff, book publishers, PR agency, US & foreign internal and external distribution sources, multimedia providers and other external marketing contacts.

Developed supporting marketing collateral including presentations, event/promotional, advertising, internal communications and web and other multimedia content



July 1998 - Apr 2000 Wisdom of the CEO : 29 Global Leaders Tackle Today's Most Pressing Business Challenges by G. William Dauphinais, Grady Means, Colin Price

Developed, managed and implemented global marketing plans for launch, publication, distribution, promotion and marketing of business management book.

Coordinated development and marketing efforts of authors, PwC staff, book publishers, PR agencies, US & foreign internal and external distribution sources, book publicists, multimedia provider and other external event/alliance/influencer marketing contacts.


Worked closely with PwC recruiting, industry and service global market planners to integrate Wisdom of the CEO, thought leadership offerings into their respective marketing plans.

Apr 1997 - July 1998 Straight From the CEO: The World's Top Business Leaders Reveal Ideas That Every Manager Can Use by William Dauphinais & Colin Price / Jan. 1998

Implemented global marketing plans for launch, publication, distribution, promotion and marketing of book.

Coordinated marketing efforts of PwC staff, book publishers, PR agencies, US & foreign internal and external distribution sources, book publicists, multimedia provider and other external event/alliance/influencer and marketing contacts.

Developed supporting marketing collateral including presentations, event/promotional, advertising, internal communications and web content.

Worked closely with industry and service global market planners to secure positioning for Straight From the CEO as a key component of their marketing plans.

Consulted on development and implementation of global marketing plans for launch, publication, distribution, promotion and marketing of the following books:

Memos to the President: Management Advice From the Nation's Top CEOs by James J. Schiro (Editor)/ Sept. 2000

The ValueReporting Revolution: Moving Beyond the Earnings Game by Robert G. Eccles, Robert H. Herz, E. Mary Keegan, David M.H. Phillips

The E-Business Workplace: Discovering the Power of Enterprise Portals by Matthias Vering, Grant Norris, Peter Barth, James R. Hurley


PricewaterhouseCoopers Thought Leadership – Other Publications

Marketing, communications & PR support may have included content development, graphics and layout design through to production, publication, launch and distribution including supporting print and electronic collateral.

Developing Strategies in Rapidly Changing Markets – white paper by Saul Berman, Karthik Rajaram, Steve Redwood / April 1998, Sept.1999

Full Value Procurement – white paper by James M. Holec, Jr., Jon H. Bentley and Robert B. Earle /Sept. 1996

Increasing the Effectiveness of Transformational Change Programs: An Analytical Framework for Senior Executives – white paper by George Bailey and David M. Schneider / Sept. 1996

Managing a Successful EWS Implementation – white paper by Paul D. Flynn and Norbert O. Englert/ April 1998

Managing Rapid Growth: The challenges Confronting New-Generation Multinationals – white paper by Paul Weaver and Denis Collart / July 1997

Mergers and Acquisitions – white paper by Michael Chayes, Randye Farmer, Jeremy Pakenham / 1996

Organisational change in mergers and acquisitions – white paper by Randye J Farmer, Robert C Russell and Robert D Pamplin / Aug. 1996

The Empowered Organisation – white paper by Alan Little / June 1996

Defining, Aligning and Optimising EWS for Strategic Advantage – white paper/ March 1999

Organizational Change in Data Warehousing – white Paper / March 1999

Developing an eMarket Participant Adoption Program that Delivers – white paper by Ryan Nordberg and Maurice Woods / March 2001

Real Teams – salespack and training manuals / Sept. 1996

RapidImpact salespack and training materials/ Sept. 1997

Strategic Enterprise Architecture salespack and training materials/ Sept. 1997

Change Integration brochures including Priority Services and Partner inserts

Supply Chain Management Diagnostic: The Link Between Supply Chain Improvement and Shareholder Value – salespack and training manuals

Financial Cost Management / Prototype for Finance – salespack and training manuals

Global Human Resource Solutions / Leadership in Human Resources Training Manual – training manuals

Global Human Resource Solutions / Human Resource Integrated Methodology Field Guide – field guide

Mastering Global Business – salespack, and training manuals

Growth & Innovation Global Survey – survey and training manuals

The Role of Technology Global Survey and Organizing for the 21st Century – survey and training manuals

MBA Recruiting Guide – cover feature/Grady Means, 2001

Documents

AMC_PwC_ThoughtLeadership