AMPRITHAYNA’s Bakeshop

AMPRITHAYNA’s Bakeshop

is a start up business that will be in a class all its own. The reason for selecting this kind of business to be put up is the absence of a bakeshop in that community. It will cater to most people that can afford to buy their basic needs and a little bit of extras. And another is is to put up its stand between the level of necessity and luxury. Most people would rather buy cake or specialty bread than buy luxury clothing in day to day basis.

VISION:

Our vision is to establish a reputable name in bakeshop industry, be known to every Filipino and have a good company profile which means proper understanding and subordination among staffs and bosses, have a good customer relation that will eventually lead to the success of the company.

MISSION:

Our mission is to provide customers with healthy and delicious foods while providing them with relaxation while they eat our products. Also our mission is to recover the capital invested and eventually make profit out of it. And to provide jobs to many part time students and newly graduates. Amprithayna aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists.

GOAL:

To develop skills in baked-products To provide additional income and employment To promote the Filipino products To provide nutritious foods that are suitable

for all ages To get back the capital and to gain profit.

Name

The owners decided the name of the company as Amprithayna’s Bakeshop. It was derived from the name of the owners, namely; Amer wherein AM was taken, PRI for Princess, TH for Beth, Jayanne, wherein AY was taken and NA for Jenina. Using this name, We think that this is one of the sweetest thing we could contribute for the business.

PRESIDENT

Marebeth Bantayao

VP MarketingPrincess Anne B.Marquez

VP OperationJay Ann Albay

VP FinanceJenina Gajuman

TreasurerAmer Hussein Marohom

Marketing Plan

PRODUCT/SERVICES

People can never go wrong if they splurge money on foods.. Foods that is essential for our growth and keeps us alive. Most of the people are busy so the don’t have the time to cook or prepare their foods, so they opt to buy ready to eat foods. Amprithayna’s bakeshop will provide baked goods that will flatter their sense of taste. Plus a bonus of relaxation. Our store will make you feel comfortable. We will put two cozy rooms, made for a “barkada”, employees who wants to have privacy.

Area Coverage: Intramuros, as the oldest district of the city of

Manila is the comprehensive target place by the proponent. The location is a significant factor being in a close proximity to the BIR office and is surrounded by some schools. Were the customers could easily drop by to have their breakfast, merienda and even snack while having the pleasure of relaxing.

4P’S JULIE’SBAKESHOP

GOLDILOCKS

RED RIBBON

Product loaves, breads,

pastries

Loaf breads, sweet breads cake rolls and sponges, fruity cakes, native cakes, premium cakes,pastries

Cakes, rolls and pastries, meals

Price

Breads 2-18php Pastries 6-15php

Loaf breads: 59.40-63.80php, sweet breads 45.10-57.20php,snack breads 24.20-46.10php,cakes 154-605php,pastries 24.20php

Cakes junior: 264-341php Regular: 396-572php, Medium: 594-858php, Rolls: 154-319php Breads and pastries

Promotion

Radio ads, flyers t.v ads, party fun fest, buffet packs t.v ads, Flyers.

Place UGF SM Manila, Concepcion, Manila UGF SM Manila, Concepcion Manila

SURVEY  Name  (Optional) :

________________________________Age:

10-17

                              18-25

                              26-33

                              34-above Religion:

Filipino

                              Iglesia ni Cristo                              Muslim

                              Buddhists

                              Born again                              Others: ____________________        

Civil Status:

Single

                              Married

                              Widowed

                              Separated  

Are you a baked good lover?

Yes

No

What do you usually buy in a bakeshop? 

                              Cake

                              Breads                              Pastries

                              Others: ___________________ 

What quality do you prefer most in a baked product?

                  Price

                  Taste                  Nutritional value

                  Others : _________________________

What brand of baked products do you usually buy?                  Goldilocks                   Red Ribbon                  Jullie’s Bakeshop

Others : __________________________

 What taste do you want in a baked product?

                  Sweet

                  Slightly sweet

                  Not sweet

Others : __________________________

What kind of drink do you want to pair with the baked products?          Bottled water

                  Fruit Juice

                  Softdrinks

 Is the place in Intramuros safe and free from hold uppers or other lawless elements?

                  Yes

                  No