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8/2/2019 Amritjal Final - Copy
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WATER CONCENTRATE
AUGUSTINE KUJUR
KARTIKEYA
NAYAN
PARITOSH ANAND
PAWAN SABLE
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT
HINDUSTAN ORGANICS PVT. LTD.
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Organic, Biodegradable, Water saving product
for irrigation and for healthier growth ofplants
For all farms, field crops, plantation crops,
nurseries, grass areas, parks, landscaping andsporting areas
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT
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About AMRITJAL
100% organic and biodegradable
Saves 40% of irrigation cost
Acts as a soil conditioner and saves up to 20%
Fertilizers cost
Increase fertility
SAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT
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Balances the moisture condition in growing
layer
Keep the soil wet for longer time
Improves the harvest
Makes the roots stronger
Reduces the evaporation
SAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT
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Improves Quality of product
High yield of crops
Nutritionally rich product
Safe and eco-friendly way to save water
energy and environment
Liquid format, easy to use
SAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT
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APPLICATIONS METHODS
Application through Fertigation
Drip Irrigation
Sprinkler Irrigation
Basin Irrigation
Furrow IrrigationPitcher Irrigation
SAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT
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Application
Plantations 5.0 liter / acre
Cash crops - 4.5 liters / acre
Cereals - 3.0 liter / acre
Fruits - 2.5 liter / acre
Vegetables - 2.0 liter / acre
Pulses and oil seeds 3.0 / acre
Gardens, lawns and sporting fields dependsSAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT
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MARKET RESEARCH
To determine:
Target Market
Market needs
Positioning
New product strengths and weaknesses
Packaging/ pricing
SAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT
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SEGMENTATION
RURAL SEGMENTATION :-
Rain fed areas
Large scale farmers
Small scale farmers
Water scarcity areas
SAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT
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URBAN SEGMENTATION :-
Nurseries and Gardens
Hotels Lounges
Sport grounds
Golf courses, polo and football fields
Green and landscaping areas
SAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT
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QUANTITY PRICE
5 LITERS 8599 /-
2 LITERS 3549 /-
1 LITERS 1799 /-
500 ML 949 /-SAVE 40% WATER
PRICING
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT
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OUR SERVICES FOR FARMERS
Guideline about how to use the product
Consultancy about usage of organic product
Free home delivery Product guides through Brochures
SAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT
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POSITIONING STATEMENT
Save crops
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT
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PROMOTIONAL STRATEGIES
Farmer meetings
Crop seminars
Field visits
Farmers training
Farmers camp
Crop Demonstrations
Discounts for whole sale buyers
SAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT
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ADVERTISEMENT
Radio
News papers
Television
Campaigning's
Agri. magazines
Wall paintings Free samples
SAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT
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Advertising in urban areas
Multimedia adds
News papers
Internet adds Brochures
Direct mails
Demonstrations
SAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT
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PACKAGING
Attractive packaging
Attractive colour of bottles
Biodegradable fiber
ecofriendly Easy to handling
Easy to transport
Product are organic so it can use for otherpurpose
SAVE 40% WATER
GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT
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8/2/2019 Amritjal Final - Copy
20/20THANK YOU
THANK YOUGROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT