2011 DMA INTERNATIONAL ECHO AWARDS

A GUIDE FOR WINNERS (AND THE ACCOUNT PEOPLE WHO CODDLE THEM)

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

1. AWARDS =

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

1. AWARDS = EXCELLENCE

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

1. AWARDS = EXCELLENCE (AND RAISES)

2.

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

1. WEʼRE ALL IN THIS TOGETHER!

2. (EVEN IF THE CREATIVES 3. NEVER READ YOUR BRIEF)

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

ECHO AWARD COST-BENEFIT ANALYSIS

BENEFITS1. Recognition of peers2. Recognition of clients3. Boosted morale4. New business tool

COST1. Nominal entrance fee2. Time spent on entries

ECHO AWARD JOURNEY(ALL GRAPHICS PREPARED WITHOUT THE BENEFIT OF AN ART “DEGREE”)

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

ECHO AWARD JOURNEY(ALL GRAPHICS PREPARED WITHOUT THE BENEFIT OF AN ART “DEGREE”)

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

ECHO AWARD JOURNEY(ALL GRAPHICS PREPARED WITHOUT THE BENEFIT OF AN ART “DEGREE”)

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

ECHO AWARD JOURNEY(ALL GRAPHICS PREPARED WITHOUT THE BENEFIT OF AN ART “DEGREE”)

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

ECHO AWARD JOURNEY(ALL GRAPHICS PREPARED WITHOUT THE BENEFIT OF AN ART “DEGREE”)

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

ECHO AWARD JOURNEY(ALL GRAPHICS PREPARED WITHOUT THE BENEFIT OF AN ART “DEGREE”)

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

78% OF AGENCY EMPLOYEES WOULD

RATHER WIN AN AWARD THAN NOT WIN AN AWARD.

*DATA BASED ON A SHOW OF HANDS

1.

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

5 REASONS CREATIVE AGENCIES SHOULD ENTER1) You could win

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

5 REASONS CREATIVE AGENCIES SHOULD ENTER1) You could win2) Your client looks good

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

5 REASONS CREATIVE AGENCIES SHOULD ENTER1) You could win2) Your client looks good3) You have good work thatʼs really good

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

5 REASONS CREATIVE AGENCIES SHOULD ENTER1) You could win2) Your client looks good3) You have good work thatʼs really good4) Compete only within your industry category

5 REASONS CREATIVE AGENCIES SHOULD ENTER1) You could win2) Your client looks good3) You have good work thatʼs really good4) Compete only within your industry category5) Form is easy to fill out (which is really really good)

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

AUTOMOTIVE

BUSINESS ANDCONSUMER SERVICE

CATEGORIES OF NOMINATION

COMMUNICATIONS/UTILITIES

FINANCIAL PRODUCTAND SERVICES

INFORMATION TECHNOLOGIES

INSURANCE

NOT FOR PROFIT

PHARMACEUTICAL/HEALTHCARE

PRODUCT MANUFACTURINGAND DISTRIBUTION

PUBLISHING/ENTERTAINMENT

RETAIL AND DIRECT SALES

TRAVEL AND HOSPITALITY/ TRANSPORTATION

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

AWARD ROI ANALYSIS1.

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

* BASED ON WHAT WEʼVE HEARD FROM PEOPLE WHO HAVE WON AWARDS

*

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

“If you think you can win, you can. Faith is necessary to victory.”

— William Hazlitt(He has a Wikipedia page, so he must know what heʼs talking about)

1.

1. DEADLINE FOR ECHO AWARDS

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale

EARLY BIRD DEADLINE: April 14, 2011

DEADLINE: April 25, 2011

EXTENDED DEADLINE: May 5, 2011 (includes a $55 late fee)

CEREMONY: October 4, 2011

RAISES FOR WINNERS: 2012, give or take

Get the entry form at ECHOAWARDS.ORG or follow us on Twitter

@DMA_USA

Get the entry form at DMA-ECHO.ORG or follow us on Twitter @DMA_USA

ECHO INTERNATIONAL ECHO AWARDS

HHhutchinson hale