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An Introduction
To HilltopSecurities
April 2017
2
History is Anchored in Tradition
FirstSouthwest was founded in 1946. Southwest Securities was founded in 1972.
FirstSouthwest + Southwest Securities = HilltopSecurities
HilltopSecurities represents the combination of two established and successful
broker-dealers – FirstSouthwest and Southwest Securities. These two firms
were combined in January 2016 as HilltopSecurities, launching a new chapter
as the principal broker-dealer subsidiary of Hilltop Holdings Inc. (NYSE: HTH)
3
Bold Vision for Every Client
Mission. To serve as trusted advocates for our clients by providing the expert
financial guidance, solutions and services that achieve their definition of success.
We do this in two critical ways:
Forthright advice.
As trusted advisors, we listen and respectfully
collaborate, pairing honesty with sound judgement,
allowing clients to make confident decisions.
Tailored solutions.
Our solutions and services are developed by
financial professionals who embrace our vision to
build noble relationships that can enrich the financial
future of individuals, businesses and communities.
4
Committed to Your Definition of Success
HilltopSecurities offers specialized knowledge and insight for our clients:
Municipal
Issuers
Institutional
Investors
Broker-Dealers and
Registered Investment
Advisers (RIAs)
Individual
Investors
Primary business lines:
• Capital Markets
• Public Finance
• Wealth Management
• Clearing Services
• Structured Finance
• Securities Lending
Integrity Collaboration Adaptability Respect Excellence
5
HilltopSecurities Overview
Key Highlights 2015 2016
Income Before Taxes ($000) 4 $ (266) $39,467
Public Finance Aggregate Amount of Offerings ($M) $70,021 $82,562
Capital Markets Volume ($M) $76,738 $76,483
Total FDIC Insured Balances ($M) $ 2,226 $ 2,518
Net revenue3 for 12 months ended 12/31/16 ($M)
3 Net revenue is total revenues less interest expense.4 2015 and 2016 Income Before Taxes includes $15.2 million and $5.9 million integration
charges related to the merger of the broker-dealers, respectively.
All information as of December 31.
Retail, 22%
Public Finance, 22%
Capital Markets, 19%
Structured Finance,
22%
Clearing, 10%
Securities Lending, 2% Other, 3%
• More than 115 years of combined
industry experience
• More than 900 employees
• Approximately 50 locations in 19 states
• Public Finance ranked #2 financial
advisor in 2016 by par amount and
number of new issues1
• Nation’s 3rd largest Clearing Services
firm by number of broker-dealer clients2
• Approximately $15 billion in Retail
assets under management
• More than $21 billion in Clearing
Services client assets
• $28 billion in Municipal Cash
Management assets under
management
1 Source: Ipreo MuniAnalytics2 Source: Investment News
HilltopSecurities — Our Businesses
6
Capital
MarketsIncludes:• Fixed Income Underwriting
• Municipal Sales & Trading
• Taxable Sales & Trading
• Portfolio & Equity Trading
• Bank Advisory Services
Locations:• California
• Colorado
• Florida
• Illinois
• New York
• Massachusetts
• Ohio
• Tennessee
• Texas
Public
FinanceIncludes:• Municipal Advisory
• Municipal Underwriting
• Continuing Disclosure
• PEBTrust
• Asset Management
• Arbitrage Rebate
Locations:• Alaska
• Arizona
• Arkansas
• California
• Colorado
• Connecticut
• Florida
• Georgia
• Illinois
• Massachusetts
• Michigan
• Missouri
• New York
• North Carolina
• Ohio
• Rhode Island
• Tennessee
• Texas
Extensive knowledge and experience in fixed income underwriting, trading and sales to
allow institutional investors to achieve specific liquidity and capital demands
Financial advisory services for all types of entities that issue debt for public purposes, as
well as private and nonprofit organizations
HilltopSecurities — Our Businesses
7
Wealth
Management
Clearing
Services
Includes:• Private Client Group
• Independent Network
• Advisory Services Group
• Insurance
Locations :Private Client Group:
• California
• Oklahoma
• Texas
Wealth management services for individual investors using a holistic approach to achieve
their definitions of success
Includes:• Traditional Brokerage
• Research & Market Insights
• Advisory Services
Locations:• Headquarters: Texas
• Correspondents located in 28 states
Provides securities clearing, carrying, custodial and settlement services for registered
broker-dealers and other market participants across the United States
Independent Network:
• Advisors in 26 states
HilltopSecurities — Our Businesses
8
Structured
Finance
Securities
Lending
Includes:• Structured Products
• Housing Advisory
• Mortgage Trading/
Securitization
Locations:• California
• New York
• Texas
Provides structured finance advisory solutions for municipal clients, represents more than
a dozen State Housing Finance Agencies and pioneered the development of a pipeline
management market rate TBA program that provides interest rate protection for housing
authorities
Includes:• Conduit, or matched book,
securities lending
• Specialize in hard-to-borrow
securities
Locations:• New Jersey
• Texas
Facilitates borrow and loan transactions on a full range of securities with broker-dealers
across the United States
HilltopSecurities Leadership
9
Hill A. Feinberg Robert W. Peterson
John R. Muschalek J. Michael Edge
Chairman & CEO
• Company tenure:
26 years
• Financial Services
Experience: 46 years
President & COO
• Company tenure:
3 years
• Financial Services
Experience: 25 years
Chief Administrative Officer
• Company tenure:
25 years
• Financial Services
Experience: 29 years
Chief Financial Officer
• Company tenure:
17 years
• Financial Services
Experience: 19 years
HilltopSecurities Department Leaders
10
Dan LelandCapital Markets
HTS tenure: 34 years
Financial Services: 34 years
Lisa PalmeriSecurities Lending
HTS tenure: 25 years
Financial Services: 31 years
David MedanichPublic Finance
HTS tenure: 35 years
Financial Services: 37 years
Bill VogelpohlMunicipal Capital Markets
HTS tenure: 6 years
Financial Services: 24 years
Lana CaltonClearing Services
HTS tenure: 25 years
Financial Services: 25 years
Mike MarzStructured Finance
HTS tenure: 24 years
Financial Services: 38 years
Dave GeschkeWealth Management
HTS tenure: 3 years
Financial Services: 30 years
Hilltop Holdings(NYSE: HTH)
Hilltop Holdings Overview
12
Notes: (1) Per SNL Financial
(2) Ranked by MarketTrac® for purchase units nationally for 2012-2016
(3) Per Ipreo MuniAnalytics
(4) Per Investment News
• Hilltop Holdings is a Dallas, Texas-based diversified financial holding company with a complementary set of
operating companies
• Hilltop Holdings provides banking, mortgage origination, financial advisory and insurance through its subsidiaries:
• PlainsCapital Bank is the 6th largest1 Texas-based bank with $7.1 billion in deposits and 63 operating
branches located in all major Texas markets.
• PrimeLending, a PlainsCapital Company, focuses on purchase mortgage originations. Since 2012,
PrimeLending has been listed as a top 10 mortgage lender in the nation in purchase units.2
• HilltopSecurities was ranked the 2nd largest municipal financial advisor 3 in the nation by number of new
issues and par amount in 2016 and the 3rd largest clearing services firm by number of broker-dealer clients.4
The firm’s other areas of focus include retail brokerage services, sales, underwriting and trading of taxable
and tax-exempt securities, structured finance and securities lending.
• National Lloyds is a niche insurance company that provides primarily fire and homeowners insurance for
low value dwellings in Texas and other southern states.
Hilltop Holdings: Combination of Franchises
13
Q4 ’16 HTH Key Statistics ($ mill.)
Total Assets $12,738
Common Equity $1,871
Employees (#) ~5,400
Locations (#) ~450
• 5 employee parent
company with $530
million in cash and
NYSE public listing
(“HTH”)
• $300 million asset
homeowners insurance
company generating
~$150 million in
premiums with approx.
150 employees
• $5.2 billion asset
commercial bank with
33 branches and
approx. 700 employees
• $970 million asset
mortgage company
originating ~$10 billion
in mortgages with
approx. 2,400
employees and 270
branches
• $640 million asset
broker-dealer with
approx. 400 employees
and annual revenue of
$111 million
• Commercial bank with
approx. 700 employees
and a significant South
Texas presence
through 51 branches
• Assumed $2.6 billion in
assets through FDIC
assisted transaction
• $3.1 billion asset
broker-dealer with
approx. 700 employees
and annual revenue of
$240 million
• $1.3 billion asset bank
with approx. 170
employees and 13
locations in Texas and
New Mexico
Notes: HTH and NL statistics as of Q1 2012 (prior to PCC acquisition). PCC, FNB and SWS statistics each represent approximate numbers as of time period prior to respective
acquisition announcement.
Hilltop Holdings &
National Lloyds
PlainsCapital Bank
& PrimeLending &
FirstSouthwest
First National Bank
of Edinburg
Southwest
Securities, Inc. &
Southwest
Securities, FSB
Texas-Based with National Presence
14
* Locations as of Dec. 31, 2016
Experienced Leadership
Gerald J. Ford
Chairman of the Board and Largest Shareholder
• Company Tenure: 11 years
• Financial Services Experience: 41 years
Alan B. White
Co-CEO & Vice Chairman, HTH
• Company Tenure: 28 years
• Financial Services Experience: 46 years
Jeremy B. Ford
Co-CEO & President, HTH
• Company Tenure: 6 years
• Financial Services Experience: 17 years
William B. Furr
Chief Financial Officer, HTH
• Company Tenure: <1 year
• Financial Services Experience: 15 years
Jerry L. Schaffner
President & CEO
PlainsCapital Bank
• Company Tenure:
28 years
• Financial Services
Experience: 34 years
Todd Salmans
CEO
PrimeLending
• Company Tenure:
10 years
• Financial Services
Experience: 42 years
Hill A. Feinberg
Chairman & CEO
HilltopSecurities
• Company Tenure:
26 years
• Financial Services
Experience: 46 years
Robert Otis
CEO
National Lloyds
• Company Tenure:
2 years
• Financial Services
Experience: 27 years
Darren E. Parmenter
Chief Administrative Officer, HTH
• Company Tenure: 16 years
• Financial Services Experience: 16 years
James R. Huffines
COO of Subsidiaries, HTH
• Company Tenure: 17 years
• Financial Services Experience: 39 years
John A. Martin
Chief Accounting Officer, HTH
• Company Tenure: 6 years
• Financial Services Experience: 41 years
Corey G. Prestidge
General Counsel, HTH
• Company Tenure: 9 years
• Financial Services Experience: 12 years
Hilltop Holdings (HTH)
Subsidiary CEOs
15
Other Hilltop Holdings
Company Summaries
PlainsCapital Bank - Overview
17
• State chartered, Federal Reserve member institution
with $9.5 billion in assets and $7.1 billion in deposits
• Provides commercial banking, retail banking, trust,
treasury management and wealth management
• Community banking business model provides
superior customer service and responsive decision-
making
• 63 branches in 11 MSAs, including Dallas / Fort
Worth (#9), Lubbock (#1), Austin (#11), San Antonio
(#24), Rio Grande Valley (#8 in McAllen) and
Houston
• Current PCB platform comprised of legacy
PlainsCapital Bank franchise, First National Bank
Edinburg and Southwest Securities, FSB
Branch Map (63 Branches)
Rank
Texas Headquartered
Banks & Thrifts Branches
Deposits
($mm)
Market Share
(%)
1 Cullen/Frost Bankers, Inc. 148 24,338 3.52
2 Texas Capital Bancshares, Inc. 12 16,758 2.42
3 Prosperity Bancshares, Inc. 252 15,420 2.23
4 Comerica Inc. 127 9,802 1.42
5 International Bancshares Corp. 149 7,272 1.05
6 PlainsCapital Bank 63 6,753 0.98
Source: SNL Financial
Deposit market share data as of June 30, 2016 and pro forma for acquisitions
Includes banks & thrifts headquartered in Texas
Texas Deposit Market Share
Key Highlights 2015 2016
Income Before Taxes ($000) 175,411 130,274
ROAA (%) 1.36 0.94
NIM (%) 5.05 4.65
Efficiency (%) 56.5 58.9
Tier 1 Leverage (%) 13.22 12.35
• PrimeLending has grown from a staff of 20 producing $80
million in annual closed loan volume to a staff of approximately
3,000 producing $15.5 billion in 2016
• Quality franchise with a strong retail platform and focus on the
purchase mortgage business, which represented 73% of volume
in 2016 versus the US industry average of 52%
• Expeditious loan processing, underwriting and closing in-house
• Generates noninterest income (gain on sale) by selling
substantially all mortgage loans it originates to investors in the
secondary market (majority servicing released)
• Top 10 Purchase Lender in the nation as ranked by Marketrac®
2012-2016
Key Highlights 2015 2016
Income Before Taxes ($000) 47,483 77,796
Volume ($M) 13,352 15,460
Volume (Units) 59,621 66,881
Volume (% Purchase) 74.1% 72.9%
Volume (% Conventional) 62.9% 64.0%
Servicing Asset ($M) 52.3 62.0
Estimated US
Market Share: 0.84%0.76%0.85%0.83%0.83% 0.81% 0.80% 0.83%
Note: Market share based on Mortgage Bankers Association forecast of industry volume
2,713 2,814
3,834 3,639
3,066 2,929
4,150 4,493
3,888
-
1,000
2,000
3,000
4,000
5,000
Q4 '14 Q1 '15 Q2 '15 Q3 '15 Q4 '15 Q1 '16 Q2 '16 Q3 '16 Q4 '16
Vo
lum
e (
$M
)
0.87%
PrimeLending - Overview
18
National Lloyds is Texas-based niche P&C
underwriter that has specialized in low-value
homeowners and mobile home products for over 40
years
• Mainly in Texas, Oklahoma and Arizona, as well as
other southern states
• Typical to have underwriting losses in Q2 from
seasonal tornado and hail events in Texas
• Distribution via an established network of over 4,200
independent agencies
• Supported by conservative catastrophic reinsurance
program and investment portfolio
• A.M. Best “A” (Excellent) Rated
Key Highlights ($000) 2015 2016
Income Before Taxes 15,652 21,404
Direct Premiums Written 167,025 152,970
2016 Direct Premiums Written
11,569
9,136
(12,525)
12,006
7,034 6,169
(9,567)
11,471 13,331
44% 48%
102%
42%
53% 55%
96%
41%37%
-40%
-20%
0%
20%
40%
60%
80%
100%
(15,000)
(10,000)
(5,000)
-
5,000
10,000
15,000
Q4 '14 Q1 '15 Q2 '15 Q3 '15 Q4 '15 Q1 '16 Q2 '16 Q3 '16 Q4 '16
Lo
ss a
nd
LA
E R
ati
o (
%)
Pre
-Tax I
nco
me (
$000)
Pre-Tax Income Loss and LAE Ratio
National Lloyds – Overview
19
Homeowners42%
Fire31%
Mobile Home25%
Commercial2%
HTH Consolidated
Results 2016
Hilltop Holdings – Summary Income Statement
21
* Fiscal Year 2015 results include operations of legacy SWS Group Inc., which were not included in Fiscal Year 2014, as well as an $81.3 million bargain purchase gain related to the
SWS Merger.
Source: Hilltop Holdings Inc. annual SEC filings
($000) FY 2014 FY 2015* FY 2016
Net interest income $ 361,141 $ 408,583 $ 397,531
Provision for loan losses 16,933 12,715 40,620
Noninterest income 799,311 1,227,642 1,286,965
Noninterest expense 965,353 1,340,016 1,412,471
Income before
income taxes $ 178,166 $ 283,494 $ 231,405
Strong History of Earnings
22
Source: Hilltop Holdings Inc. quarterly and annual SEC filings
• Hilltop is financially stable and has significant earnings power history
• Since Jan. 1, 2013, Hilltop has generated cumulative net income of $587 million
$0.0
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16
Cu
mu
lati
ve
Net
Inc
om
e t
o C
om
mo
n G
en
era
ted
($
M)
23
HTH Market Performance
+258%
+117%
+75%
Market Update
Ticker HTH
Stock Price $28.32
Shares O/S 98.6mm
Market Cap. $2.8bn
• Over the last 5 years, Hilltop has outperformed the banking sector, as well as the broader market
Note: As of Mar. 7, 2017
(50.0)
0.0
50.0
100.0
150.0
200.0
250.0
300.0
03/07/12 03/07/13 03/07/14 03/07/15 03/07/16 03/07/17
Sto
ck P
erf
orm
an
ce (
%)
HTH KBW Bank Index S&P 500
Hilltop Securities Inc.
1201 Elm Street, Suite 3500, Dallas, TX 75270
1.800.973.7977 | HilltopSecurities.com