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An introduction to Rezora,
enterprise-wide email marketing for Real
Estate
Melissa Whitaker-Dalloul, Sales Executive
970-688-4353 [email protected]
Extraordinary Elegance Made Simple
Leveraging Smart Technology
Leveraging Smart Design
Theirs Yours
Leveraging Smart Design
Theirs Yours
“Rezora is to marketing what Apple is to computers.”Carrie Host, Broker Associate
Fuller Sotheby’s International Realty
Design focus and Content-full:• Locked-down design and flexible
content• MLS/IDX-integrated & Market Report
data• Social Media Links• Online Content (RSS news, local
stories, blogs)
Delivery and Deliverability:• Company schedules on agent’s
behalf• Agent-”created” for personalization• Each template hand-coded by
Rezora for optimal deliverability
Reporting Metrics:• Real-time reporting per marketing
piece and per contact basis• Per listing within Property
Newsletter Templates
Features
Company Dashboard Reporting
Agent Dashboard Reporting
Listings’ Reporting
Contact-Specific Reporting
Additional features
• Unlimited emails and contacts
• ‘Inbox Preview’ – see how your emails look in various OS/email clients
• Free, online support• Open API - api.rezora.com
“I love the application. Great, great. Well-thought out, well-engineered.”George James Ghiz,, Associate Manager
Sotheby’s International Realty
• Stand out from the crowd with your own unique design.
• Expand your digital marketing reach.• Create customized pieces in minutes.• Enjoy relevant content to personalize your
marketing.• More in-depth reporting to enable engaged
follow-up.• Consistently higher open-rates than industry
standard.• Unlimited emails, contacts and document
storage.
Benefits
“I am so happy that your company exists – I have searched for a solution
like this for years.” Meagan Greisel, Director of Marketing
Fuller Sotheby's International Realty
A January 2011 Inman News Survey of 1,345 Top Agents (earning over $100,000) found that 98% use email marketing, and that it’s ““their most effective way to convert leads into sales”.”.
But really, you ask, how important is email in the overall picture of real estate marketing?
High open rates in relation to industry standards.“Our average open rate is steadily climbing, today we are up to 21.7%.”
Bragging rights...
Significant increase in market reach. “[As of this date] we had 64 agents send out 1700 marketing pieces to 800,952 recipients - those are big numbers!” ONE Sotheby’s International Realty had little to no consistent process in place before implementing Rezora’s platform. Prior to Rezora, only a handful of agents dabbled in email marketing. With the implementation of Rezora, there are now 68 and 75,000 potential contacts per brokerage-directed marketing send.
…excerpts from a recent case study with ONE Sotheby’s International Realty, Victoria Sampaio, Marketing Director
Increased client interaction and quality leads. “We have a lot of clients who pick up the phone and call the agents who have sent one of our new [R]ezora piece[s], just to tell them they love the quality of the information we are sending out and the relevant content. We have also had some agents generate quality leads from their Rezora marketing, which is a huge win in proving the effectiveness of the platform.”
Questions?
