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WhoWhatHow
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WhoWhatHow
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Who are we
Wallace Innovation Network
Core organization + Network of externalresources to integrate
different experiences and toalways keep a fresh view for our
clients Collaboration agreements with complementary
professional services companies (The Node Company,Pool CP, )
Members of Expiga : ex P&Gers from all functions(Marketing,
Sales, Finance, Human Resources)
Network of independent experts , freelances as well
asprofessionals from different companies (designers,executives,
experts on communication, FMCG, media)
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Our partners
P&G, LeoBurnett, Pepsico,
Unicity, NodeExperience onFMCG,
Internet,interactivemarketing,communication
Education: MBA
Luis Mora Jos Ramn Prez
P&G, Sogecable, Telefonica, Cluster,DraftWorldwide,Node
Experience on TIME,communication,FMCG, utilities ,
production,logistcis
Education:Industrial Engineer
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WhoWhat
How6
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Change Consumer Concrete
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Everyday we see that, outside , things just change like
thisMONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
but then, how could this possibly happen?
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And, more importantly: what are we doing inside toanticipate and
adapt to these changes ?
Change Consumer Concrete
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When the winds of change blow, some
people build walls , but others build windmills Chinese
Proverb
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Change Consumer Concrete
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A holistic view of the consumerat all levels, beyond thespecific
market and thespecific product
The consumer of our product
The consumer overall(Purchasing and usage behaviors)
The individual(General behaviors: longings,
frustrations,priorities, objectives, contradictions)
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Change Consumer Concrete
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People dont do
What they say they do
What you believe they do
What they believe they do
What they are supposed to do
People cant imagine what they could do
Empathic Research :A view of the consumer
beyond traditional research
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Change Consumer Concrete
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WhoWhat
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Our methodology
4 main phases1. Fresh look
Inside
Outside
2. Concepts and solutions3. Evaluation and decision-making
4. Implementation plan
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Imagine possibilities (ownsector and others)
Breakstorm
NETWORK
Trend analysis
Observation of consumers by
profiles
Analogies
Usage and
consumption analysis(current solutions)
Opportunityterritories
Conceptsand
solutions1 2
3 4
Up & Down
R e s u
l t s
T a s
k s
Playingoff-limits
Conceptualizacin
Sector loopsanalysis
Draft of opportunityterritories
Currentgame field
New possiblegame fields
Concepts
ACTLOOK INSIDE AND OUTSIDE CREATE
Delimit Explore Opportunities DevelopmentImplementation
Catalyst
Testing andinternal
work
Back to thefuture
NURTURE
Develop and select
User tests
First economicalimplications
Technicalimplications
Draft of
implementation plan
Educator
Overall structure of a project
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Some examples of our work
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Areas of work
Strategy
Design of products/services Development of Innovation
Ready Organizations
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Areas of work Strategy Product Organization
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Redefine the organization and the strategy for thePress Division
(paper and Internet) of a leadingcommunication group
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Areas of work Strategy Product Organization
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Rebuild themarketingstrategy for theSnacks category
of a multinationalcompany, in order to get up fromthe child
marketand gain new
business byentering the teen market
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Areas of work Strategy Product Organization
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Developinnovative
products todrive lactic-
based productconsumption
among women50-
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Areas of work Strategy Product Organization
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Identify concretesolutions andproducts for an
utilities company,in order to be ableto monetize
theecologicalconsciousness of
consumers
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Areas of work Strategy Product Organization
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Provoke new ways to look at the own business and identifynew
growth opportunities, by running a series of co-creation sessions
with the top and medium-level executives of a
pharmaceutical company
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Areas of work Strategy Product Organization
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Generate possiblescenarios for the futureof a FMCG
multinational
company, with a tailor-
made Back to theFuture session , andworking out the resultswith
the responsible
executives of the
impacted business areas
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(as you read this)
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THE WALLACE INNOVATION NETWORK Madrid Spain
[email protected]
