An Introduction to

Presented by Melinda CaughillVice President - Marketing, Third Person, Inc.

An Overview of

Users create upwards of 600 tweets per second and almost 50 million tweets per day

Overall Twitter growth has fallen off from a high of 13% set in March 2009.

Only 17% of Twitter Users Actually Tweet.

The Typical User! Age:!18-34! Household Income:!$100,000+! Male/Female:!45%/55%! College Educated:!52%! Caucasian:!69%

INTERESTING: Compared to the average Internet user,

the average Twitter user is much more

likely to be African American.

The Basics of

Twitter is a “micro-blogging” service

that allows you to create, send and

receive messages of 140 characters

of less - also referred to as “tweets”.

WHAT IS TWITTER?

Your “following” are the

people who’s “tweets”

you’ve chosen to receive.

WHAT IS A FOLLOWING?

People who’ve chosen to receive

your “tweets” are referred

to as your “followers.”

WHAT ARE FOLLOWERS?

TWITTER TIPS: The “best” Twitter users tend to be those with more “followers” than “following.”

Be wary of anyone with thousands of

“following” yet very few “followers.”

Be especially wary of those same people that

have few, if any, actually published tweets.

Tweeting 101

If a Twitter user thinks a post of

another user is interesting, they may

choose to repeat -- or “retweet” --

the tweet to their own followers.

WHAT IS A RETWEET?

Getting your messages “retweeted” is one of the ultimate compliments within the Twittersphere.

WHAT IS A HASHTAG?

Adding a hashtag - or “#keyword” -

is a way of categorizing your

message to make it easier for

non-followers to find your tweet.

WHAT IS A DM?A DM - or “Direct Message” - is a

private message between two users.

You may only DM those people

following you. DMs are not searchable.

Find others on

TWITTER TIPS: twellow.com - The Twitter yellow pages

search.twitter.com - Real time Twitter search

wefollow.com - The who’s who guide

twellow.com/twellowhood - Search locally

Better than

The best way to use Twitter is to stop using Twitter.com.

Created & Compiled by Third Person, Inc.

MORE TWITTER RESOURCES: hubspot.com - State of the Twittersphere 2010

danzarrella.com - The Science of ReTweets 2009

mequodafree.com - Twitter Advice For (and From)

Content Marketers

marketingprofs.com - A Newbie’s Field Guide to

Twitter for Business

@thirdpersoninc

Thank you!