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Learn the basics of Twitter, why you should care and how to get started in simple steps. See good examples and work in progress to get inspired to optimize or start your own channels.
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Confidential MarketingXLerator
An Introduc+on to Twi/er August 19, 2013 Natascha Thomson CEO, Marke<ngXLerator MarketingXLerator
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MarketingXLerator.com Natascha Thomson [email protected] @NaThomson +1 (925) 519-8111
Copyright Marke<ngXLerator All Rights Reserved
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Approximately 46% of online users
count on social media when making a purchase decision.
Source: Nielsen
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Agenda
• Twitter 101 • Hands-On Exercise • More Q&A
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What is Your Unique Value Proposi<on?
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TwiPer 101: Set Up
ü Create Your Account ü Short username (think PDA) ü Complete the bio ü Add profile & background pictures ü Add company URL
ü Sign up for Bit.ly’s ü Install Bufferapp.com
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TwiPer 101: Conven<ons
ü 140 characters ü RT other people (e.g. clients) ü Follow Twitter etiquette ü Use hashtags ü Participate in #FollowFriday
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Hashtags # Hashtags centralize conversations on specific interests n Create your own or use existing ones (research!) n Follow conversations on # (e.g. #Twitter) n Use them for (online) events
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Good Content is the Best Recipe
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What Makes a Good Tweet?
3 Tips for a Good Tweet 1. Listen before you tweet 2. Add your own insights vs. just (re)tweet 3. Be a person not a company
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Example: Self-‐Branding
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LinkedIn Company Page
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LinkedIn (Personal) Profile
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What Now? 3 Steps You Can Take In Less Than 30 Minutes
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Confidential MarketingXLeratorCopyright Marke<ngXLerator
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Marke+ngXLerator Connects People for Business Impact. Services Include: • Social Media Marke<ng Strategy • Integrated Marke<ng Programs • Measurement, Tools & Repor<ng • Group & 1:1 Training
MarketingXLerator.com Natascha Thomson [email protected] @NaThomson +1 (925) 519-8111 Over 15 years of B2B marketing experience in Global 2000 and startup companies. Customers include: • SAP • EMC • Matrix Precise • Centigon Solution • EV Technologies
Confidential MarketingXLeratorCopyright Marke<ngXLerator
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