SELLING

WITH US

nolans

THE ABSOLUTE BEST ADVICE

AN EXCEPTIONAL EXPERIENCE

AN OUTSTANDING $$$ RESULT

When Scott and Melissa Nolan established Nolan Partners in 2004, their vision was to create a

unique real estate office offering a fresh, contemporary and innovative approach to selling,

marketing and managing real estate on the Coffs Coast.

Since then, our core philosophy has never wavered, and that is to seek the very best outcome

for clients by developing strong relationships built on honesty and trust. This ethos has allowed us

to continue to grow every year.

As a family run business, we value collaboration and a team-orientated environment, a mentality

we extend to our client relationships. We are driven by a desire to remain a step ahead in terms

of innovation, marketing, service, support and results.

We aim to go beyond the traditional expectations of estate agents, providing the ultimate in

personalised service from the most exciting, highly trained, customer focused real estate team

in the region.

We are proud of our reputation and success, and are thrilled to be one of the most highly

awarded and respected agencies on the Coffs Coast.

OUR

STORY

“OUR AIM IS SIMPLE -

WE WANT YOUR REAL

ESTATE JOURNEY TO BE

ONE THAT IS WORTHWHILE”

Choosing the right real estate agent to sell your home is paramount to achieving an exceptional

result.

At nolans, our culture is built on an unwavering commitment to provide unrivalled real estate

services with an emphasis on understanding and trust. We understand, your home is often not just

your greatest asset, but a great part of your life.

Our Values

• We will provide service to our clients of a standard unmatched in real estate

• We will empower all our clients with the knowledge and choice to ensure they are

comfortable that every decision is the right one for them

• We will do the right things as well as do things right

For us it is simple - our clients' happiness is our measure of success. We want your real estate

journey to be one that is worthwhile.

OUR

COMMITMENT

Q&A

What do you believe separates nolans from other agents?

We care about our clients, our close-knit team and about giving back to the community in which

we choose to live. It’s an important distinction between us and other agents. We recognise that

there is a strong emotional component to the buying and selling process and in the relationship

that develops with the agent. We believe that being able to explain to our clients the ‘why’ and

‘how’ of what we do allows them to understand all of the critical strategies that need to be in

place to optimise the sale price. To succeed you need a clear and proven communication and

marketing strategy, a buyer engagement strategy and a negotiation strategy appropriate to the

property and current market. This enables us, in partnership with our owners, to put a campaign

in place that not only achieves the best outcome but creates the best possible experience.

What does service mean to you?

Service is a mindset. We nurture it carefully but it must be within each of our team member’s

core values and beliefs. Service, for us at nolans, means caring and always putting our clients’

needs first. This encompasses looking beyond the immediate and seeing what needs to follow.

Service is also about being a trusted advisor, providing the best information and advice and

delivering a rewarding, memorable experience.

What is the greatest advantage an owner can expect from nolans?

An agent needs to have a clear strategy for every aspect of the sale, leaving nothing to

chance. Each property deserves a commitment to the most appropriate marketing, pricing,

communication and negotiation strategies. However, it’s our buyer engagement strategy that’s

our real advantage. We create an environment and relationship where there is a high level of

trust, transparency, assistance and advice to ensure the buyer is ready, willing and able to

commit to the property.

What does it take to be a great salesperson?

It requires two things - firstly, an understanding of how and why people think and act, and

secondly, an understanding of all the elements of the market such as the sentiment, latest trends,

the history, recent sales and everything a locality and property are able to offer a potential

buyer. Being a great salesperson has less to do with a sales pitch and more to do with providing

insightful, honest information that influences buyers to make positive decisions. Clients have

changed - today they’re more educated about the market, more discerning and want to know

they’re dealing with someone who is informed, helpful, transparent, trustworthy and focused.

Q&A

How important is property presentation?

First impressions are lasting impressions! Having a professional stylist or designer, like we have on

hand, to advise you on how to get the most out of your property can add tens or even hundreds

of thousands of dollars to your results. Street appeal is critical and even minor repairs should be

undertaken as buyers might see these as being major repairs. Even the basics play a part so

de-cluttering inside and out can significantly contribute to those first impressions. Similarly, your

property needs to be appropriately showcased and this is where having a focused multi-media

marketing strategy comes into force. In order to get a premium price, all of our resources,

technology and database network should be integrated and utilised to firstly engage buyers and

then maximise interest.

How does an agent actually negotiate?

The real essence of negotiation is understanding the people with whom you are dealing. For us,

negotiation doesn't start when an offer is received. It starts at the first point of contact with the

potential buyer and continues through until a sale. We foster relationships in order to have buyers

in the right frame of mind. Promoting interest and ultimately offers, requires a strategic approach

where buyers have the confidence and determination to act. If an agent doesn’t have a strong

buyer engagement strategy, there’s no way they can successfully place a buyer in an

environment where the desire is created to compete for the property.

What do you do when you have multiple buyer interest?

Competition between buyers is the ultimate goal of an agent and it’s their primary task to find

the hidden premium in every property. We believe that transparency is critical. Having a

structured set of rules around the negotiation process with multiple buyers, along with an

appropriate accountability trail, ensures confidence and trust from buyers, which then leads to

the best outcome.

Everyone talks about marketing - what is the best way to market a property?

One size does not fit all so locality, price point, competition and the potential reach all play an

important part and all can vary. The online approach casts the broadest possible net for buyers,

generating the greater impact and enquiry. The print strategy, on the other hand, is a more

emotional and passive approach. Using well-designed, professionally produced print materials

will create the best perception of the property. Utilising the Coffs Coast Advocate (and it’s highly

effective regional reach) and other quality print materials such as brochures and signage,

combined with an effective online presence, we provide full coverage of the market. We design

a specific strategy for each and every client ranging from an off-market database campaign to

a fully comprehensive, international online and print strategy.

RER NETWORK

Nolan Partners are the appointed members of the Real Estate Results Network in Coffs

Harbour. This means we are linked into the leading agencies across Australia and New

Zealand who pass a series of tests to be an exclusive Member. The tests include our service

standards, results for clients and our commitment to training and developing ourselves.

Only 1 in 30 agencies meet the criteria for membership to the Real Estate Results Network.

This means we offer the best of both worlds – an independent agency totally focused on high

impact marketing and the best strategies, training and referral network from RER.

2012 WINNER | Property Management Team of the Year

2013 WINNER | Regional Boutique Agency of the Year

2014 WINNER | Regional Boutique Agency of the Year

2015 WINNER | Rising Star Agency of the Year

2016 WINNER | Regional Boutique Agency of the Year

2017 WINNER | Regional Boutique Agency of the Year

2018 WINNER | Regional Agency of the Year

2019 WINNER | Marketing Agency of the Year

OUR TRACK RECORD

IS YOUR ADVANTAGE

“WE BELIEVE THE

DIFFERENCES

IN OUR STRATEGY AND

APPROACH TO DOING

BUSINESS REALLY GIVE

OUR CLIENTS A POWERFUL

ADVANTAGE IN THE

MARKETPLACE.”

From the outside looking in it can seem that all real estate agents look pretty much the same.

Interestingly though, there are so many differences. The differences may be relatively minor on

their own, but combined they can have a massive impact on the final result.

We believe the differences in our strategy and approach to doing business really give our clients

a powerful advantage in the marketplace.

We call these the ‘one percenters’ and even though they are just one percent better and

improved, when you add them together it puts your property in the best possible position

to maximise the sale price.

We don’t believe in just doing enough to get by. Instead we’ve invested heavily in the right

systems, the right technology, the right marketing and the right training and development

for all our team - giving you and your property the advantage in today’s market.

SO ARE ALL

AGENTS THE SAME?

MEET THE

SALES TEAM

CHERYLENE BURKE

Licensed Agent

CRAIG GARDNER

Licensed Agent

FELICIA RIETH

Sales Associate

SCOTT NOLAN

Principal

MELISSA NOLAN

Principal

BILLY NOLAN

Sales Associate

KENDALL DEVINE

Licensed Agent

NATHAN DOBBS

Licensed Agent

GURK SINGH

Licensed Agent

KACEE UIKELOTU

Office Manager

JORDON WOODS

Sales Associate

nolans

02 6650 0655

www.nolanpartners.com.au

nolan partners estate agents