ANALYSIS OF PROMOTIONAL PACKAGERachel Hanson

AMERICAN PIE

The brand identity is created throughout the films American pie as they use the exact same logo on all their promotional products for example their films, posters and any other advertisement. They do this so people recognise the name and brand identity better.

BRAND IMAGE

Throughout all of the promotional packages of the American pie. They use the pie conventionally to represent the movie. For example in the first American pie Jim was caught putting his penis in the pie which creates the humour in the film, so they use the pie to represent the movie.

BRAND IDENTITY The costumes wore by the characters all fit in

to the brand identity and are shown on the DVDS, posters and trailers. As they movie is meant to be a teen comedy based on sex etc the costume of all the characters are usually naked relating to that sexual image. As in the trailer, they show Jim with no top on and a image of a girls legs. And in the poster one of the characters is bending down to show her cleavage.