-
8/2/2019 Anand.marketing
1/3
ANAND SINGH RATHORE
Specialization: MARKETING & FINANCE
Email: [email protected]
[email protected]
Mobile: 07503886883,07827435053
OBJECTIVE:
Seeking a challenging position in an Organization, take
initiatives, explore my knowledge and serve to the best of my
abilities.
PROFESSIONAL CREDENTIALS:
PGDM from INMANTEC Business School, Ghaziabad with 8.45 CGP
(2010-2012 Batch).ACADEMIC CREDENTIALS:
Class/Division School Board/Institute Percentage Year
10th
Army School C.B.S.E 64 2004
12th
Army School C.B.S.E 63 2006
B.A. J.N.V.U J.N.V.U 58 2010
CERTIFICATION:
Certificate in Entrepreneurship Development Program from
MANASSO.IT FORTE:
Operating system- Window 7, Windows XP. Tools - MS-OFFICE,
Internet proficiency, SPSS.
SKILL ENHANCEMENT SCHEDULES:
1.Summer Internship Project:
Name of the company Grasim Industries and Birla Cellulose, Delhi
Project Title - Analysis of threats which Kara faces from Chinese
wet wipes. Duration One and a Half Months Description 1.Analyzing
the threats to the product (Primary Research and sales ).
2. Acquiring new retailers.
3. Inventory control and increasing sales using company
offers.
2. Live Project for VIM BAR for analysis of market share and
increasing the sales.
WORK EXPERIENCE:
1. Worked at Shraddha Medicos dealing into medical labs ,
pharmacy and retail outlets all over Jodhpur region,asAssistant
Marketing Manager for 3 Years and 1 Months. (15
thJanuary 200710
thFebruary 2010)
Assistant Marketing Manager : (FMCG Industry)
Achieving monthly and weekly sales targets as decided by the
firm. Making sales strategy and implementing it. Booking stalls at
different fairs at competitive cost. Distribution of pamphlets
through newspapers and magazines. Making sales territories and
allocating the targets as per the locations. Provide program
reports and update performance against objectives weekly. Visiting
retailers and distributors daily.
-
8/2/2019 Anand.marketing
2/3
Acquiring new retailers for the sales of the product. Ensuring
the team target achievement. Inventory checking on weekly basis for
existing retailers. Complain log book collection twice a month and
providing resolutions to them. Giving offers as per the management
decisions. Maintain mutually positive, productive relationships
with Retailers , Distributors. Work independently to find
opportunities for improvement in interactive marketing campaigns
Assist in the execution of marketing activities including
development of marketing collateral, coordination of ads,
and promotions.
Ensure smooth and seamless delivery of Materials Use analysis
and problem-solving skills to develop recommendations for
optimization and new investment. Conduct analysis and data-mining
for marketing reporting. Develop and maintain strong working
relationships with various marketing channel owners.
Marketing Executive :
Achieving sales targets and meeting the deadlines. Meeting
doctors and telling them about the services we offer. Tie-ups with
the doctors and giving free samples to the doctors. Maintaining the
relationships with existing retailers. To handle Logistics
activities like material dispatch from the Godown . Arranging for
the effective distribution of marketing materials. Payment
collection and generating the invoice against the payment.
Maintaining and updating customer databases. Attending events such
as seminars, receptions and exhibitions. Sourcing and securing
sponsorship. Conducting market research for potential customer
groups. Contributing to, and developing, marketing plans and
strategies. Evaluating marketing campaigns. Monitoring competitor
activity. Market survey for new customers. Collecting data for new
vendors for the logistics purpose. Supporting the marketing manager
and other colleagues.
BEYOND CURRICULUM & ACHIEVEMENTS
President of event organizing and promotions team at INMANTEC.
Performed duties ofClass Representative. Won 1st prize in IT game.
Organized Seminars and competitions.
INDUSTRY VISITS:
International Tobacco Corporation Pvt. Ltd. (ITC) in
Ghaziabad:Learning: The manufacturing process of different types of
cigarettes, Co-ordination between the
employees, latest technology used and their waste management
system.
Parle India Ltd. Bahadurgarh, Haryana:Learning: Production &
Operation Process and their inventory management system.
PADAMSHREE GHEE , MODINAGAR: Production & Operation
Process.
-
8/2/2019 Anand.marketing
3/3
PROFESSIONAL WORKSHOPS & SEMINARS:
Workshop on Branding conducted by Mr. Harsh V Verma in 2011.
Workshop on SPSS (basics) conducted by Dr. Bhawna Garg and Dr.
Anubha Vashisht. Workshop on M.R. conducted by Dr. Anubha
Vashisht.
DOMAIN SKILLS:
Sales analysis , Event Organizing , Market research , Blog
Writing , Branding , Ad Making , SPSS (basic)HOBBIES:
Travelling and Social NetworkingPERSONAL DOSSIER
Date of Birth: 27th
January, 1988
Permanent Address: Plot No.12, Mandore, Jodhpur, Raj
(342001)
Present Address: Integrated Academy of Management and
Technology, Boys Hostel
Dasna-Hapur Bypass (NH-24), Near Dasna Railway Crossing,
Adhyatmik Nagar, Udyog Kunj, Ghaziabad, Pin Code
201009, U.P.
Date: April. 2012
Place: Ghaziabad Signature:
