Indian low voltage Electrical Industry – xxxxx turnover

Top Three Players – Anchor, Havells India Ltd. & Legrand

Top Three Players

Product Variants Market Captialization

Switches, wires & cables, insulation tapes, Lighting,

Fans, Switch Gears, energy meters, protection devices

and Home Automation.

Rs. 1074 crores /annum

Switches & Bath fittings, wires & cables, Fans, Switch Gears,

motors, Home Automation

Rs. 2200 crores / annum

Switches, Switch Gears and Home Automation.

Rs.

A study on Indian low voltage Electrical Industry- Anchor electricals.

Anchor has been a leader in the Indian low voltage accessories market. With a strong distribution system and a wide product portfolio.

Anchor Penta

Anchor Roma

Anchor woods

Anchor Ave

STPD analysis

•MEN BETWEEN 25 & 45 YEARS OF AGE•BUILDERS & CONTRACTORS•ELECTRICAL CONSULTANTS•DEALERS •INTERIOR DESIGNERS

POSITIONING DIFFERENTATION

What makes anchor different?

Strategies to increase market share by 5%

Innovative pricing strategy. Schemes and offers. Trade shows. Promoting by-products. Entry into the automation sector.

Brand name Turn over Market share

Modular switch industry

Anchor

Havells

legrand

Wire industry

Finolex

Anchor

Polycab

Switchgear industry

MDS Legrand

Anchor

Indo Asian

Turn over for 2008

Anchor

MK

Ligerand

Havells

Clipsal

Other Brands

MIS of the Indian low voltage electrical accessories industry