And its impact on RADIO Kabelo Mekoa New and Social Media
2014
Slide 3
Definition: The Digital Divide, or the digital split, is a
social issue referring to the differing amount of information
between those who have access to the Internet (specially broadband
access) and those who do not have access. Source:
www.internetworldstats.com
Slide 4
Slide 5
Digital Divide - Broader Lower-performance computers,
lower-quality or high price connections. Some suggest that the
Internet and other ICTs are somehow transforming society, improving
our mutual understanding, eliminating power differentials,
realizing a truly free and democratic world society, and other
benefits.
Slide 6
Radio and bridging Digital Divide Radio faces the challenge
that all internet based businesss face South Africas little access
to Bandwidth. Caused by: Monopoly from international investor who
bought 30% stake of Telkom in 1997 but failed to improve
technology. Europe has faster and better bandwidth because its
largely urbanised and made up largely of small countries whilst
South Africa has large rural areas which can pose as a challenge
for in putting cables for connection. Giving out free bandwidth
could bridge the digital divide but both France and Germany lost
440 Billion dollars due to low bandwidth costs.
Slide 7
South African Solution FREE Wi Fi!!
Slide 8
Project Isizwe City of Tswhane the City of Tshwane in South
Africa, that aims to provide free Wi-Fi for all in public spaces by
2016. Visit http://projectisizwe.org/tag/tshwane for more
information.http://projectisizwe.org/tag/tshwane Project Isizwe
aims to provide free internet access that requires no passwords or
login details for access. If successful, Tshwane will be the first
city on the African continent to have achieved this. Parts of
Pretoria inner city already have Free Wi Fi!
Slide 9
Radio and the Digital Divide A large population in South Africa
own a radio set and thus FM radio doing well. DStv has done great
in roads for satellite radio broadcast DStv compact etc. With DAB
coming it should open up the space more including for internet
radio. Internet radio is growing in SA: 2OceansVibe, GoldFM, JaFM,
Ballz Radio and CliffCentral.
Slide 10
CliffCentral: Solutions to the online radio challenges
Streaming: Breakfast show connect cellphone to Bluetooth or
auxiliary cord. Podcasts on website We Chat given Cliff Central the
edge over other online radio stations in SA. MTN users are able to
stream for free as of May 2014. Advantage to attract listeners: un-
radio format with mass appeal playing on the current success
formula that reality TV is using.
Slide 11
FM Radio Stations and Online platforms Radio stations
attracting a higher LSM audience will invariably attract an
audience with access to internet which will also mean access to
Facebook, Twitter, Instagram etc. e.g Kaya FM, Highveld Stereo, KFM
etc. Radio stations in lower LSM market tend to have a poor
presence on social networks. Some like Lesedi FM are starting to be
more present partly due to growing numbers of young listeners.
Slide 12
Kagiso Digitals Shaylin Naidoo He says radio must exploit the
digital space and know that they can always tell the story better.
Take a listen: (0.34)