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And the Winners Are … The winners of the eighth annual Retailer Choice Best New Products Contest took
innovation to new levels this year, representing the latest in what’s unique for
c-stores in 34 different categories.
The contest included products released between Aug. 1, 2010, and July 31,
2011, with the candidates narrowed to a list of three in each category, chosen
over the course of two weeks in online voting. Thanks to all the retailers who
voted for their favorites; the contest would not have been possible without their
participation. And a hearty congratulations to all the winners!
C S P January 201236
C S P January 201238
CigarsWhite Grape Flavor CigarillosSwisher International Inc.
Swisher International introduced a new white-grape fl avor
to its lineup of Swisher Sweets Cigars. The new fl avor is
smooth and offers a mild-sweet taste, according to the
company. The new cigarillos are individually wrapped in the
company’s Sealed-Fresh foil wrapping and come in a variety
of packaging options: bonus box 60s, 25-count impulse
units and special buy-two-get-one-free three-packs.
OTPSkoal SnusU.S. Smokeless Tobacco Co.
Skoal Snus is a spit-free, smokeless tobacco pouch product
that is made with adult dippers in mind. It builds on the
equity of the smokeless-pouch brand and provides adult
dippers with a spit-free tobacco product with no mess,
which is neat and easier to use. It is available in two varieties:
mint and smooth mint.
CigarettesMarlboro SkylinePhilip Morris USA
Marlboro Skyline is a premium menthol cigarette made
from an all-bright blend of tobacco. It offers a unique taste
and is the only cigarette of this type in the Marlboro family.
It is called Marlboro Skyline because the company believes
its packaging and name will help differentiate this new
product from Marlboro’s other menthol products, while still
being in line with the Marlboro brand tradition.
Tobacco
C S P January 2012 39
Energy DrinksMonster RehabHansen Beverage Co.
Monster Beverage Co.’s Rehab is a “triple threat that quenches
thirst, hydrates like a sports drink and brings you back after
a hard day’s night,” according to the company. Rehab is a
16-ounce noncarbonated mix of tea, lemonade, electrolytes
and Rehab energy blend. It joins M3 Super Concentrate and
Monster Black Ice as the latest additions to Monster’s energy-
product offerings.
Electronic CigarettesFreedom Smokeless Elite KitFreedom Smokeless
The Elite series rechargeable starter kits from Freedom
Smokeless have new packaging that is the size of a pack
of cigarettes. The product was designed specifi cally for
the convenience industry; it has a suggested retail price of
$24.99. It carries a full six-month factory warranty and is
available in tobacco and menthol fl avors. Refi ll cartridge
packs have a suggested price of $9.99 per pack, and each
equals approximately four packs of traditional cigarettes.
Alcohol BeveragesMike’s Harder Black Cherry LemonadeMike’s Hard Lemonade Co.
Mike’s Harder Black Cherry Lemonade offers a deep, bold
black-cherry taste and is available in a 16-ounce can. It is one
of three new 8% alcohol-by-volume beverage options from
Mike’s Hard Lemonade Co., with the other two offered in
23.5-ounce cans. Mike’s Harder Mango Punch has a “tropical
fl air” with hints of mango and pineapple, while Mike’s Harder
Fruit Punch offers a new take on a classic beverage.
Packaged Beverages
Tobacco
C S P January 201240
Fitness/Sports DrinksPowerade Zero Fruit PunchThe Coca-Cola Co.
The Powerade Zero brand expanded in February 2011, with
the popular fruit-punch fl avor joining the product lineup in
20-ounce and 32-ounce bottles. Appealing to healthy, active
adults, the beverage is a zero-calorie sports drink with an
Advanced Electrolyte System, designed to replenish what’s
lost through sweat. It joins the other Powerade Zero fl avors
of mixed berry, strawberry, grape, lemon-lime and orange.
Juice DrinksBug Juice NaturalsBug Juice International Inc.
Bug Juice Naturals from Bug Juice International Inc. is an
all-natural healthy kids’ juice drink that contains two full
servings of fruit, one full serving of vegetables and half a
serving of milk. It is available in four fl avors: mixed berry,
grape, pineapple banana and strawberry banana. Each case
contains 24 10-ounce bottles.
Functional/Nutritional BeveragesMain St. Café Protein SmoothiesGehl Foods Inc.
New Main St. Café Protein Smoothies are made with real
yogurt but have a six-month shelf life and can be sold through
nonrefrigerated channels. Through an aseptic process, Gehl
Foods rapidly raises the smoothies to food-safe temperatures
before cooling and packaging them in a sterile environment.
Each 11-ounce bottle contains 10 grams of dairy protein and
30% of the recommended daily value for calcium. They are
available in peach, strawberry and mixed-berry fl avors.
Packaged Beverages
C S P January 201242
Dispensed BeveragesOriginal Home-Style LemonadeSunny Sky Products
Sunny Sky Products, a manufacturer of specialty dispensed
beverages, has introduced its premium Home-Style Lemonade
program. The lemonade is made with real lemons and
sweetened with imperial pure cane sugar. It is packaged in six
half-gallon bottles with a 5-to-1 mix ratio. It is also available
in a bag-in-box option for existing fountain equipment.
Heat & EatHot Pockets Buffalo Style Chicken StixNestlé Professional
Nestlé Professional launched Hot Pockets brand Buffalo
Style Chicken Stix to bring spice and fl avor to foodservice
operators. The Chicken Stix are made with diced chicken and
Buffalo-style sauce and wrapped in a crust for wing lovers
who want to keep hot messes to a minimum while on the
go. They are 3 ounces each for a convenient lunch, dinner or
snack, without the need to add hot sauce or extra napkins.
CondimentsInternational Delight Flavor ShotsWhiteWave Foods
The new International Delight Flavor Shots from WhiteWave
Foods Co. are cost-conscious alternatives to bottled syrups.
They can deliver the beverage customization patrons demand,
with 12 sugar-free fl avors for both hot and cold beverages.
In addition, the products’ branded fl avor-delivery system, the
CreaMiser FD100 dispenser, can help operators save money
and mess while adding a burst of fl avor to beverages with the
simple push of a lever.
Foodservice
C S P January 201244
Sandwiches/Wraps/BurgersFreschetta Buffalo Style Chicken Flat BreadSchwan’s Food Service
Freschetta Buffalo Style Chicken Flat Bread from Schwan’s
Food Service cooks like a pizza, then is folded over and
put into packaging for placement in a merchandising case.
It contains fresh chicken, mozzarella, a sprinkle of parsley
and a kick of Frank’s RedHot Sauce for a hint of spicy fl avor.
According to the company, the product holds in a warmer
much longer than traditional pizza and is operations-friendly.
Roller GrillEgg Sausage with Maple Flavor TornadosRuiz Foods
Like the classic breakfast combo with eggs, sausage and
fl apjacks, this fl avor of Ruiz Foods’ Tornados provides the
fl avors of eggs, meat and maple-syrup sweetness. Tornados
are made with oven-baked fl our tortillas rolled around a
variety of fi llings, then dipped in seasoned batters and lightly
fried. They can be heated via roller grill, microwave, oven,
fryer or pan-frying. Serving bags are even provided for on-the-
go eating of the portable handheld product.
BreakfastFTO Cinnamon RollsRich Products Corp.
For breakfast and all-day snacking, Rich’s Fresh ‘n Ready
freezer-to-oven (FTO) rolls make baking a batch of fresh
cinnamon rolls simple. There is no thawing or proofi ng,
and with just 18 minutes in the oven, your establishment is
fi lled with an aroma that can help drive impulse purchases.
Bake just what you want, when you want. Icing sleeves are
included with specifi c product codes for a fi nishing touch.
Foodservice
C S P January 201246
Foodservice Equipment—ColdModel C314 Frozen Carbonated Beverage FreezerTaylor Co.
The Model C314 frozen carbonated beverage freezer is the
next generation in Taylor Co.’s Crown Series. The modular
countertop freezer dispenses carbonated slush products in a
convenient, pressurized or optional nonpressurized system.
Operators can serve four fl avors, featured in well-lit, clear
plastic dispensing doors to help drive impulse sales. Direct-
drive motors keep the product mixed while freezing for
consistent quality and fl avor.
Serving ItemsThermo Grip Insulated Hot CupLBP Manufacturing Inc.
The Thermo Grip Insulated Hot Cups from LBP Manufacturing
Inc. are double-wall hot cups that create a 360-degree air
chamber. The patented design keeps the outside comfortable
to hold, eliminating the need for double-cupping or protective
sleeves. Made with 25% post-consumer fi ber content, they
are available in 8-, 12-, 16-, 20- and 24-ounce sizes.
Foodservice Equipment—HotHeated Zone MerchandiserHatco Corp.
Hatco Corp.’s new Heated Zone Merchandiser line features
the company’s Spot On technology, which turns on overhead
heat when product is placed in the display area, unlike
merchandisers that remain at full power whether or not
product is present. The line includes single- and dual-shelf
confi gurations with opening widths available in 6-inch
increments from 24 to 60 inches to suit any application.
Foodservice
C S P January 201248
GumTrident Vitality GumKraft Foods Inc.
Trident Vitality Gum from Kraft Foods Inc. “delivers a
delicious well-being experience in each soft center piece
of gum,” according to the company. It is available in three
fl avors: Vigorate provides a burst of citrus and strawberry
with Vitamin C; Rejuve is a blend of mint and white tea; and
Awaken is peppermint with a dash of ginseng.
ChocolateSnickers Peanut Butter SquaredMars Chocolate North America
Mars Chocolate North America has added peanut butter to
the peanuts, caramel, nougat and milk chocolate found in
its popular Snickers bar to create the Snickers Brand Peanut
Butter Squared. Each singles pack contains two square-
shaped bars. It is the top-testing new candy bar launch for
Mars in the past three years, according to the company.
Candy
Foodservice Equipment—Dispensers/Display Spinner Sauce Display RackChester’s International LLC
Chester’s Spinner Sauce Display Rack provides an added value
for operators to merchandise sauces. The rotating rack allows
high visibility when counter space is limited, and it holds up to
six different sauces. The graphite-colored rack is 8.75 inches
wide by 26.69 inches high. Each rack includes a product-
header sign and graphic wrap (featuring menu images with
sauces), a price-decal sheet with several pricing options and
necessary hardware.
Foodservice
C S P January 2012 49
NonchocolateIce Breakers Frost WintercoolThe Hershey Co.
The Ice Breakers Frost mints from Hershey are sugar-free.
Each mint is coated with an intense combination of xylitol
and cooling and fl avor crystals. In addition to the Frost
Wintercool, Ice Breakers Frost mints are also available at
retail in a peppermint fl avor. Each package contains 1.2
ounces of the reportedly “perfectly powerful mints.”
Candy
C S P January 201250
Nutrition BarsMET-Rx Big 100 Colossal Chocolate Toasted Almond BarMET-Rx
The MET-Rx Big 100 Colossal Chocolate Toasted Almond bar
has the taste and crunch of whole almonds. It also has vitamins
and 31 grams of the exclusive MET-Rx Metamosyn protein
blend, with zero grams of trans fat. It joins the company’s
other offerings in the Big 100 Colossal family, which includes
the Super Cookie Crunch, Peanut Butter Pretzel, Crispy Apple
Pie, Sweet and Salty, and Peanut Butter Caramel Crunch.
Salty SnacksCombos Baked Snacks Buffalo Blue Cheese PretzelMars Chocolate North America
Combos Baked Snacks Buffalo Blue Cheese Pretzel combines
Buffalo wing sauce and blue cheese, surrounded by a crunchy
pretzel. They are made with real cheese, and are oven-baked to
create a hearty snack to satisfy hunger on the go. This limited
edition was so popular in spring 2011 that it will become the
eighth permanent fl avor in the Combos brand lineup.
Meat SnacksSasquatch Big Sticks FuriousJack Link’s Beef Jerky
Jack Link’s Beef Jerky has extended its existing line of
Sasquatch Big Sticks to include Furious, a new hot-and-
spicy-fl avored stick that is 18.25 inches tall to provide
“Seriously Sasquatch-sized snacks for a Sasquatch-sized
hunger.” The new fl avor joins Angry (original) and Happy
(mild) fl avors. Each stick is 2.2 ounces, and the Sasquatch
Big Sticks come in packs of 24
Snacks
C S P January 2012 51
Baked SnacksMrs. Freshley’s Hershey Chocolate Chip Muffi nsFlowers Foods
Mrs. Freshley’s Chocolate Chip Muffi ns feature Hershey’s
semi-sweet chocolate chips and are available in single-serve
two packs and six-count individually wrapped multipacks.
Two other items also feature Hershey’s products: Chocolate
Bells and Chocolate Pie. Now made with Hershey’s cocoa,
Chocolate Bells are moist chocolate cakes with a creme fi lling
and rich coating, and Chocolate Pie features chocolate fi lling
in a sweet, glazed crust.
Snacks
C S P January 201252
Energy ShotsWorx Energy ShotHansen Beverage Co.
Worx Energy Shots are 2 ounces and have handy wide-
mouth openings. They contain zero calories and zero sugar.
Extra Strength offers a 2,500-mg energy blend, and Worx
Original offers a 2,000-mg energy blend. Worx has a citrus
fl avor profi le, and is formulated by a Ph.D. pharmacologist
who heads the Department of Pharmacology at the
University of Arizona.
HBCFunctional ProductsSheets Energy StripsPurebrands LLC
The new Sheets energy strips from Purebrands LLC are
available through Convenience Valet in four-count cinnamon
and berry fl avors. It is the fi rst entry from co-founders NBA
All-Star LeBron James and brand builders Warren Struhl, Jesse
Itzler and Maverick Carter into the emerging dissolvable-strip
market. Sheets are individually wrapped and are free of sugar
and calories. They contain vitamins B6, B12 and E.
Sweet SnacksOreo Fudge CremesKraft Foods Inc.
Oreo Fudge Cremes, introduced by Kraft Foods Inc., feature
a crispy, thin Oreo cookie, which is topped with a layer of
Oreo creme and then covered in rich chocolate fudge. The
new Oreo Fudge Cremes treat is available in a single-serve
four-cookie, peg-holed pouch. It is packed in a 12-count
perforated tear-top display carton.
Snacks
C S P January 201254
Brink’s U.S.CompuSafe Vanguard
CompuSafe Vanguard is designed for retailers with cash
deposits of less than $1,000 per day. The smaller-sized safe
holds 1,200 notes and fi ts easily under the counter, next to
the cash register, so that cash can be scanned into the safe
during the checkout process. Vanguard was developed as
an affordable option to make the Brink’s smart-safe solution
available to all retailers, while still providing the benefi ts of
the CompuSafe Service.
HBC
General MerchandiseScentria Corp.GoneSmoke Personal for Hair and Clothes
GoneSmoke Personal for Hair and Clothes now comes in
a 1-ounce size, in addition to its 0.6-ounce and 2-ounce
varieties. Now a smoker can smell like a nonsmoker, with
each GoneSmoke Bullet containing 130 quick sprays and
four to six sprays per typical application. The new 1-ounce
size has a $2.99 manufacturer’s suggested retail price.
Personal CareScope Outlast Mini BrushOraLabs Inc.
The Scope Outlast Minibrush from OraLabs Inc. is a portable
four-in-one brush that allows people to brush on the go. It
also provides a tongue cleaner, breath gel and interdental
pick. No water is needed, and it has an ergonomic handle
for ease of use. An in-pack manufacturer’s coupon for $1
off gives consumers an additional incentive to purchase the
Scope Outlast Minibrush.
General Equipment
C S P January 201256
TechnologyTechnology—HardwareApplause TVGilbarco Veeder-Root
Gilbarco Veeder-Root and Outcast Media have introduced
Applause TV. Large color screens, audio systems, selection keys
and coupon printing (via the receipt printer) are integrated
into the dispenser by Gilbarco Veeder-Root. And retailers can
enjoy fully managed content, including national advertising,
news and entertainment from Outcast Media. Programming
includes content from CBS, Comedy Central, Warner Bros.
Pictures and more than 20 other premier content providers.
Retailers also can mix local messaging into the playlist.
C S P January 2012 57
Technology—SoftwareLIFT StationLIFT Retail Marketing Technology Inc.
The LIFT Station from LIFT Retail Marketing Technology Inc. is
an interactive suggestive-selling platform for the point of sale.
It notifi es shoppers about promotions or product pairings at
checkout and gives cashiers tailored sales messages for those
offers. LIFT transforms each transaction, reportedly providing
an accurate, measurable tool that empowers shoppers and
strengthens c-store operations. The LIFT Station was designed
by c-store operators, and it has grown in-store sales by more
than 7% for participating retailers, according to the company.
Technology