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Anders GjøenEuropean Commission
eContentEuropean Digital Contenton the Global Networks
• The rationale and scope of the eContent The rationale and scope of the eContent programme programme
• The Action lines and examplesThe Action lines and examples
• The Work programme 2003 - 2004The Work programme 2003 - 2004
• The 3The 3rdrd Call for Proposals Call for Proposals
• TipsTips
AgendaAgenda
More and more people are connectingto the global networks
Users
0 50 100 150 200 250
2001
2002
2003
2004
Users
According to Nua.com 580.780 million peoplehave internet access (Q2 2002)
185.000 million of those live in Europe, and the number is growing
More and more people are going online
…..and connecting to the Internet through their mobile devices
Ability to handle rich content is increasing(Moores Law):
The ability to deliver rich content over the networks is increasing...
Europe hasEurope hasRich content baseRich content base
Long publishing Long publishing traditiontradition
Assets in Assets in linguisticlinguistic
and cultural and cultural customisationcustomisation
World World ranking playersranking players
......but it but it isis
Lagging in Lagging in e-publishinge-publishing
eEurope 2002 Action Plan· A cheaper, faster, secure Internet· Investing in people and skills· Stimulate the use of the Internet
eContent political backgroundeContent political background
eEurope 2005 Action Plan· Stimulating services, applications and content · Addressing underlying broadband infrastructure
eEurope+· The way to involve candidate countries
EU Actions for digital contentEU Actions for digital content
Regulatory framework: Copyrights in the Information Society Access and exploitation of public sector information
Research: IST Programme, FP 6 (Call closing 17 April)
Audio-visual and Culture: Media Plus programme Framework programme for Culture
eContent: Digital content and language diversity on the global networks
• improving access for all to high-quality digital improving access for all to high-quality digital content on the global networks content on the global networks
• in a multiplicity of languages in a multiplicity of languages
• supports the increased availability, use and supports the increased availability, use and distribution of European digital contentdistribution of European digital content
The objectives of the eContent programmeThe objectives of the eContent programme
Market oriented programme
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How will the eContent programme
reach these ambitions?
Improving access to and expanding the use of public sector information
Enhancing content production in a multilingual and multicultural environment
Increasing dynamism of the digital content market
Action Line 1Action Line 1 Action Line 2Action Line 2 Action Line 3Action Line 3
100 million Euro100 million Euro
Call 3Call 1 Call 2 Call 429 million
2001 2002 2003 2004 2005
40%-45% 40%-45% 10%-15%
19, 5 MEURO 24 MEURO
Definition phase
Demonstration projects
Accompanying measures
Grants
430 proposals submitted
2300 Companies involved
50 projects have received funding
Call 1 Call 2
Action line 1 Improving access to and expanding use of
public sector information
What is public sector information?
– Legal/administrative data.Legal/administrative data.
– Financial/economical data, Financial/economical data,
– Culture, archives, entertainment, information Culture, archives, entertainment, information materialmaterial
– Geographical data including land and property Geographical data including land and property information, traffic information, environmental information, traffic information, environmental datadata
– Services at local level such at education, health etc. Services at local level such at education, health etc.
– Science and technical informationScience and technical information
– And more……………………………..And more……………………………..
Action line 1 Public sector information
Important for citizens:
• Bringing citizens closer to administrations
• Important in the democratic process
Important for business:
• Essential to make business strategies• Crucial for taking advantage of the internal market rights
And in particular for the content industries:
• Source for new information products (aggregation)
Action line 1 Public sector information
Action line 1 Public sector information
(1.1) Cross-border information services based on Public sector information.
What are we looking for?
- The cross-border nature of the information service- The added-value nature of the information service - The business case, - Re-use aspect
Public-private partnerships
Action line 1 Public sector information
(1.2) Establishment of European digital data collections based on public sector information
What are we looking for?
– Coverage of a considerable part of Europe
- Scalability
– Impact of the action on the digital content market;
– Involvement of Candidate Countries where appropriate
Action Line 1.2Action Line 1.2Creation of a European data collectionCreation of a European data collection
Market/UsersHealth care institutions, biological, chemical and pharmaceutical laboratories and
industries.
ObjectiveCreation of a scientific and medical data collection (dangerous agents, risk factors, assessed effects), technical information (safety protective measures, equipment and devices), regulatory and legal information
PartnersPartnersPublic Health Institutions
Private Sector
http://worksafe.softeco.it/
I
I
F
E
S
FI
Science-I Science-I
Action Line 1Action Line 1Feasibility project (Definition phase project )Feasibility project (Definition phase project )
The ideaEducational tools based on geographical information held by the public sector.
ObjectiveMarket analysis, partnership creation and development of a business plan.
Market/UsersSchools which will buy the tools for their pupils and or students accessing the service from the web
No-eContent-AL1 No-eContent-AL1
NO Action Line 1NO Action Line 1
ObjectiveCreation of a “Citizen Relationship Management” tool for European Municipalities. The tool will allow Municipalities to improve their services to the citizens making available on-line their administrative information.
Market/UsersMunicipalities of Europe which will buy the tool. Citizens which will have better services
Too Technical => Development of a toolToo Technical => Development of a tool
eGovernment => Service to the citizeneGovernment => Service to the citizen
No commercial exploitation of digital content No commercial exploitation of digital content
Action Line 2
Producing Content in a multilingual and multicultural environment
Objective
To ease access to and ensure a wider availability of high quality networked content across markets and communities, by encouraging co-operation between the European content and language industries.
Action line 2 Multilingual and multicultural environment
What do we mean by localization?
• Adapting, maintaining information products and services to local markets
• Not just translation of words or internationalisation of software > translating different cultures
• Identifying and showcasing best practice
Action line 2 Multilingual and multicultural environment
localisation of applications and services addressing multimedia content accessible through various platforms and devices
Action line 2 Multilingual and multicultural environment
What are we looking for?
(2.1) Partnerships between content and language industries:
Action line 1 Public sector information
• Networking of existing regional and national resources and their access and use by content actors
• Development of new multilingual resources for less widely spoken languages
• Covering an adequate number of languages
Action line 2 Multilingual and multicultural environment
What are we looking for?
(2.2) Projects strengthening the linguistic infrastructure in Europe:
Cross Lingual 2Cross Lingual 2Objective
Provide news, policy positions, discussion forums and contacts on selected EU affairs topics. Content adaptation by other policy portals: decentralised method for seven other languages.
Action Line 2.1Action Line 2.1Partnerships for multilingual and multicultural contentPartnerships for multilingual and multicultural content
Market/Users
Industry and civil society organisations which take part in EU policy making.
Cross Lingual 2 PartnersCross Lingual 2 Partners
Content Providers and PublishersContent Providers and Publishers Language Translation and LocalisationLanguage Translation and Localisation
International Federation of Journalists
Nouvelles communautaires,
Positions et Acteurs Européens
Software PlatformSoftware Platform
No-eContent-AL2 No-eContent-AL2
NO Action Line 2NO Action Line 2
ObjectiveCreation and translation in three languages of a catalogue of medical products. The catalogue will be made available on the web.
Market/UsersHealth Care Industry.
No static translation of web sites or cataloguesNo static translation of web sites or catalogues
No expandability to other languagesNo expandability to other languages
No easy way of keeping up to date the No easy way of keeping up to date the catalogue catalogue
Action Line 3
Increasing dynamism of the digital content market
Action line 3 Increasing dynamism of the digital content market
Objective
To support the European content market by horizontal actions that increase the effectiveness of the main action lines of the programme.
(3.1) Exchange of good practicesTo stimulate the exchange of best-practices throughout Europe on the re-use of public sector information and the linguistic customisation of content.
What are we looking for?- case studies,print and electronic publications, and
presentations at major public event.
- Thematic networks to improve the learning processes and the exchange of good practices on the re-use of public sector information at European level
Action line 3 Increasing dynamism of the digital content market
(3.2) Strategic outlook of the content marketTo contribute to an understanding of the opportunities, changes and trends in the digital content industries.
What are we looking for?- A baseline measurement (zero-measurement) of the
present use of public sector information throughout Europe.
- Establishing directories of main public sector data collections covering all Member States and the Candidate Countries
- Study benchmarking the use and economic models of PSI between the EU Member States in specific sectors, with a view of comparing the situation with the US
Action line 3 Increasing dynamism of the digital content market
(3.3) Management of rights for digital contentStimulate an environment for the acceptance of right clearance solutions for digital content, with a special attention given to material originating from the public sector.
What we are looking for?Actions aiming at creating a dialogue between:
- content creators, - collecting societies, - content industry players and - consumer organisations. Identification of emerging business models and pricing schemes.
Action line 3 Increasing dynamism of the digital content market
Accompanying Measures Accompanying Measures Accompanying Measures are: Accompanying Measures are:
““measures aimed at facilitating participation in the measures aimed at facilitating participation in the (eContent) programme as well as facilitating access to (eContent) programme as well as facilitating access to the results produced under the (eContent) programme;...the results produced under the (eContent) programme;...
and support activities such as spreading the use of and support activities such as spreading the use of digital content standards, and encouraging skills digital content standards, and encouraging skills development at European Level” development at European Level”
Council decision (2001/48/EC Annex III point 8)Council decision (2001/48/EC Annex III point 8)
Actions done Actions done byby Market Players Market Players forfor the Market Players the Market Players
EPSINETEPSINET
Action Line 1 Accompanying Measure Action Line 1 Accompanying Measure
Objective
Provide a knowledge-sharing, alerting and advisory service targeted to the needs of all stakeholders in Public Sector Information in Europe, including public administrators, commercial users and end-user representatives.
http://epsigate.org/
Excellence in European Excellence in European eContent LocalisationeContent Localisation
Action Line 2 Accompanying Measure Action Line 2 Accompanying Measure
Objective
The EEEL project will improve knowledge and awareness of best practice for e-content localisation. The project will document Best Practice through 15 to 20 in-depth case studies, developed in collaboration between leading practitioners and their customers.
http://www.eeel-online.org/
No-eContent-AMNo-eContent-AM
No Accompanying Measure No Accompanying Measure
Objective
Spread and develop the method of computer assisted reporting.
The approach of the project is to describe best practices and set standards in four areas: 1) Training, 2) Journalistic methods, 3) Collection, processing and publishing of public data, and 4) Co-operation within the media sector and between media and the public sector.
Ideal eContent projectIdeal eContent project
eContent co-funded project =
available technology + right partnerships + innovative idea with a business model
Based on:•Re-use of public sector information•Linguistically&culturally customised content
Cost shared projects
Accompanying measures
Type of action
Demonstration project
Feasibility projects
Best practice, guides and standards, SME measures, Consensus
Programme levelawareness and dissemination
Type of call
Fixed deadline
Continuous submission
Fixed deadline
Typical duration
Up to 30 months(typically 18-24)
Up to 12 months
Up to 24 months(typically 18-24)
Up to 24 months
Numberof partners
3-8
2-4
1-4
1-2
Typical EUcontribution
Up to 2.5 M €50% funding
Up to 200 €50% funding
Up to 1 M €up to 100% fund
Up to 1 M €up to 100% fund
Call 3
Project types and typical project characteristics
Call 3
Demonstration projects:• AL 1.2 Establishment of European digital data collections
• AL 2.1 Partnerships for multilingual and multicultural content
Accompanying measures:
• AL 3.1 Exchange of good practices• AL 3.3 Management of rights for digital content
• AL 3.4 Dissemination of results
Open sub-lines Open sub-lines Fixed deadline : 21Fixed deadline : 21stst of of March 2003March 2003
Call 3
Open sub-lines Open sub-lines Continuous submission Continuous submission feasibility projects : 28feasibility projects : 28stst of May 2004 of May 2004
• AL 1.1 Cross-border information services based on public sector information
• AL 1.2 Establishment of European digital data collections
• AL 2.1 Partnerships for multilingual and multicultural content
• AL 2.2 Strenghtening the linguistic infrastructure
Who can participate?
Call 3
Year 2003
• Countries – 15 EU Member states– EFTA Countries: Liechtenstein, Norway, Iceland– Candidate countries (update on homepage):
• Latvia, Estonia, Poland, Hungary, Malta, Slovenia (as of today)• Turkey, Lithuania, Czech Republic (Being finalised)• Romania (pending)
– Other countries and international organisations can participate withoutwithout funding
– Pay attention to eligibility rules = min. 2 participating countries!
• Organisations– Public, Private, Non-Profit
Good proposal formulaGood proposal formula
• WHAT ?– Clear objectives
• (commercial, technical...) baseline, proposed approach and methods, existing barriers and bottlenecks, risks and competing approaches
• innovative aspects and expected (market) impact
• WHY ?– Clear motivations
• “business” case
• HOW ? – Detailed workplan broken down into workpackages
• monitorable goals and performance indicators• professional management & communication plan
• By WHOM ?– Consortium description
• details of each partner’s competencies and contributions
• balance between partners
• For WHOM ?– Description of the targets of the action
• in connection with the project’s “business” case
• Results– to be achieved within the project
• with intermediate and final results
• with assessment and validation of results
• with details on exploitation & dissemination plans
Good proposal formulaGood proposal formula
Lessons from previous programsLessons from previous programs
• Content– Unbalanced consortium – Lack of innovation– Objectives too general, baseline missing– Weak business plan
• Planning/management– Weak management plan– No breakdown into phases and milestones– Missing links between objectives and workplan– Unclear responsibilities– Insufficient risk analysis and fallback strategy– Vague exploitation and dissemination plans
RealitiesRealities
• Up to now high oversubscription rate – current economic situation– Only excellent proposals will receive funding
– Formally non-eligible (consortium + signatures + timely submission) and out of scope proposals consistently rejected
• New financial rules of the Commission– Joint liability – select your partners carefully!
— Study the documentation and the evaluation criteria thoroughly
— Know the context of the eContent program
— Follow the guidelines and use the forms provided
— Focus on your idea and find the Action Line it fits best - not vice versa
— Consult the eContent info desk in case of doubt,
— use of the pre-proposal facility
Remember to
Contact points & infoContact points & info
http://www.cordis.lu/econtent
Help deskHelp desk
Pre-proposalsPre-proposals