Optimizing development

in a offshore context

Creuna Development Center Ukraine

Today

About

Confession

Bad news

Good news

Wrap up

About

Confession

14 years ago. I signed up for the Danish army.

What made me do that? … I wanted travel the world and

blow stuff up.

I asked to many questions, so I ended up realizing it was

boring routine work, and I didn't make a career.

That why we dont want to do it.

Flag of Kharkov

Globalization

The reason why offshoring started was to

avoid mechanical tasks.

Technical knowledge had full focus

Documentation and ”Hard skills” highly

valued

Left brain abilities

Logical

Linear

Sequential

Structural

Right brain abilities

Processing multiple tasks at once

Understand context rather than the text

Vuja dé

Not harder

Not better

Not worse

Not easier

What matters?

Left brain abilities are 100% necessary…

Always has been, always wil be

…but they are no longer enough

Right brain abilities matter more and more.

Challenge and consult

This is my message today

Bad news

I'm am technical like you.

I'm a engineer, I’m logical, I’m sequential

I love facts and statistics and they tell us that

we have to manage both abilities.

It’s not my decision

3 reasons

Motivation

Who needed them 10 years ago?

Motivation

We have all these new gadgets/technologies that are being invented every day…now we can’t live without.

Interesting to work with, inspiring, motivating and it’s human nature to be curious/critical.

People need to be paid and treated well.

What makes Google successfull and attractive?

What makes us perform better? Feeling of making progress, direct our lifes and control time

India

Offshore is developing. It does not stop moving, especially in

crisis times

India has more than 1 billion inhabitants

5% technically well educated developers = 50 million

developers

We can’t compete with that

Largest English speaking country in the world

Communication is for free - traveling is cheap.

India

Pure left brain tasks are being offshored to where it’s

cheapest

Steps, scripts, lines of code or formulas to a right

answer are easy to move,

Do you want to do routine work the next 10 years?

No! its boring, it’s uninspiring, it’s demotivating and

India can do it cheaper.

Automation

First slaves did our routine work

Around 100 years ago machines replaced our

muscles

End of the 20st century software started to replace our

brains.

Software can take over our left brain abilities. (Thanksto developers who manage both abilities)

NUnit, WatiN, crawlers, bots etc…

Look at what you are doing…

1. Are you motivated and inspired?

2. Can someone in India do the same

cheaper?

3. Can a computer do it faster?

3 questions

The good news

Left brain abilities are necesary

More and more focus on right brain abilities

Fear not!

Advantage in understanding & relationships

It’s a natural ability for humans to be curius, ask questions and wanting to make a difference.

Get new ideas

Knowledge sharing

Ways to make a customer happy

Optimizing a process

Solving a task a little bit better

Wrap up

You are going to learn something

important, if you ask, point your

finger and act.

Are you a footsoldier?

ANDERS E. SØRENSEN

Site manager, Development Center Ukraine

anders.sorensen@creuna.dk

Thank you for your attention