Andriod and Ios Mobile Operating System

8/10/2019 Andriod and Ios Mobile Operating System

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A PROJECT REPORT

ON

Comparative study between Android and iOS,

Mobile Operating System, Dehradun

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS

FOR THE BACHELORS DEGREE IN BUSINESS ADMINISTRATION

OF

H.N.B. GARHWAL UNIVERSITY, DEHRADUN

SUPERVISED BY: SUBMITTED BY:

Ms. Parvi Bharti Tenzin PassangShawa

ASSISTANT PROFESSOR B12D19

IMS, DEHRADUN BBA- 5TH

SEM

INSTITUTE OF MANAGEMENT STUDIES, DEHRADUN

2012-2015


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OBJECTIVES

PRIMARY OBJECTIVE:

To study the comparison between Android and iOS a Mobile Operating

System.

SECONDARY OBJECTIVE:

To study the consumer preference between Android and iOS.

To Study the consumer satisfaction with their present mobile operating

system.


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INTRODUCTION

What is a Mobile OS?A mobile operating system, also referred to as mobile OS, is an operating system that

operates a smartphone, tablet, PDA, or other mobile device. Modern mobile operating

systems combine the features of a personal computer operating system with other

features, including a touchscreen, cellular, Bluetooth, Wi-Fi, GPS mobile navigation,

camera, video camera, speech recognition, voice recorder, music player, near field

communication and infrared blaster.

Mobile devices with mobile communications capabilities (e.g. smartphones) contain two

mobile operating systems - the main user-facing software platform is supplemented by a

second low-level proprietary real-time operating system which operates the radio and

other hardware. Research has shown that these low-level systems may contain a range of

security vulnerabilities permitting malicious base stations to gain high levels of control

over the mobile device.

An OS is the most critical software element on any running processor-based device. The

OS manages the hardware and software resources within a device and performs and

manages basic tasks such as the recognition of input from the device keyboard and

generation of output to the devices screen. It also ensures that different programs

running at the same time do not interfere with each other. It is responsible for the

management of memory and for communication within the device. OSs may be extended

to add additional complexity and hence functionality to the code. In the mobile world, the

more complex OSs will contain, for example, UI (User Interface) elements as these

become increasingly important as the devices become more complex. The OS is

purposely hidden from the user who, as a general rule, will have no direct interactionwith it. It is, rather, a base onto which the applications required by the user are loaded.

The OS is not only a key element in terms of the tasks it performs but the choice of OS

will constrain or enable the functionality of the end device in two key respects; firstly that

which is technically possible with any given OS and secondly that which is available, i.e.

what applications have been developed for that OS.


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The OS, provides a software platform on top of which other application programs can

run. The application programs have to be written for a particular OS so the choice of OS,

therefore, determines to a great extent the applications that can be offered on the end

device. The OS also provides a consistent interface for applications, regardless of the

hardware it is loaded on. Communication between the OS and the applications is done

through an API (Application Program Interface) which allows a software developer to

write an application for one device and have a high level of confidence that it will run on

another running the same OS.

History

Mobile operating system milestones mirror the development of mobile phones and

smartphones:

19731993 Mobile phones use embedded systems to control operation.

1995 The first smartphone, the IBM Simon, has a touchscreen, email and PDA features.

1996 Palm Pilot 1000 personal digital assistant is introduced with the Palm OS mobile

operating system.

1996 First Windows CE Handheld PC devices are introduced.

1999 Nokia S40 OS is officially introduced along with the Nokia 7110

2000 Symbian becomes the first modern mobile OS on a smartphone with the launch ofthe Ericsson R380.

2001 The Kyocera 6035 is the first smartphone with Palm OS.

2002 Microsoft's first Windows CE (Pocket PC) smartphones are introduced.

2002 BlackBerry releases its first smartphone.

2005 Nokia introduces Maemo OS on the first internet tablet N770.

2007 Apple iPhone with iOS is introduced as an iPhone, "mobile phone" and "internet

communicator."

2007 Open Handset Alliance (OHA) formed by Google, HTC, Sony, Dell, Intel,

Motorola, Samsung, LG, etc.

2008 OHA releases Android 1.0 with the HTC Dream (T-Mobile G1) as the first Android

phone.


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2009 Palm introduces webOS with the Palm Pre. By 2012 webOS devices were no longer

sold.

2009 Samsung announces the Bada OS with the introduction of the Samsung S8500.

2010 Windows Phone OS phones are released but are not compatible with the previous

Windows Mobile OS.

2011 MeeGo the first mobile Linux, combining Maemo and Moblin, is introduced with

the Nokia N9, a collaboration of Nokia, Intel and Linux Foundation

In September 2011 Samsung, Intel and the Linux Foundation announced that their efforts

will shift from Bada, MeeGo to Tizen during 2011 and 2012.

In October 2011 the Mer project was announced, centered around an ultra-portable Linux

+ HTML5/QML/JavaScript Core for building products with, derived from the MeeGo

codebase.

2012 Mozilla announced in July 2012 that the project previously known as "Boot to

Gecko" was now Firefox OS and had several handset OEMs on board.

2013 Canonical announced Ubuntu Touch, a version of the Linux distribution expressly

designed for smartphones. The OS is built on the Android Linux kernel, using Android

drivers, but does not use any of the Java-like code of Android.

2013 BlackBerry released their new operating system for smartphones and tablets,

BlackBerry 10.

2013 Google release latest version of Android Kitkat.

2014 Microsoft release Windows Phone 8.1 in February 2014.

2014 Apple release iOS 8 in September 2014.

2014 BlackBerry release BlackBerry 10.3 in September 2014.

2014 Google release Android Lollipop in November 2014.


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Android

One of the most widely used mobile OS these days is ANDROID. Android is a software

bunch comprising not only operating system but also middleware and key applications.

Android Inc. was founded in Palo Alto of California, U.S. by Andy Rubin, Rich miner,

Nick sears and Chris White in 2003. Later Android Inc. was acquired by Google in 2005.

After original release there have been number of updates in the original version of

Android.

History

Android, Inc. was founded in Palo Alto, California in October 2003 by Andy Rubin (co-

founder of Danger), Rich Miner (co-founder of Wildfire Communications, Inc.), Nick

Sears (once VP at T-Mobile), and Chris White (headed design and interface development

at WebTV) to develop, in Rubin's words, "smarter mobile devices that are more aware of

its owner's location and preferences". The early intentions of the company were to

develop an advanced operating system for digital cameras, when it was realized that the

market for the devices was not large enough, and diverted their efforts to producing a

smartphone operating system to rival those of Symbian and Windows Mobile. Despite

the past accomplishments of the founders and early employees, Android Inc. operated

secretly, revealing only that it was working on software for mobile phones. That same

year, Rubin ran out of money. Steve Perlman, a close friend of Rubin, brought him

$10,000 in cash in an envelope and refused a stake in the company.

Google acquired Android Inc. on August 17, 2005; key employees of Android Inc.,

including Rubin, Miner, and White, stayed at the company after the acquisition. Not

much was known about Android Inc. at the time, but many assumed that Google was

planning to enter the mobile phone market with this move. At Google, the team led by

Rubin developed a mobile device platform powered by the Linux kernel. Google

marketed the platform to handset makers and carriers on the promise of providing a

flexible, upgradable system. Google had lined up a series of hardware component and


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software partners and signaled to carriers that it was open to various degrees of

cooperation on their part.

Speculation about Google's intention to enter the mobile communications market

continued to build through December 2006. An earlier prototype codenamed "Sooner"

had a closer resemblance to a BlackBerry phone, with no touchscreen, and a physical,

QWERTY keyboard, but was later re-engineered to support a touchscreen, to compete

with other announced devices such as the 2006 LG Prada and 2007 Apple iPhone. In

September 2007, InformationWeek covered an Evalueserve study reporting that Google

had filed several patent applications in the area of mobile telephony.

Eric Schmidt, Andy Rubin, and Hugo Barra at a press conference for the Google's Nexus

7 tablet

On November 5, 2007, the Open Handset Alliance, a consortium of technology

companies including Google, device manufacturers such as HTC, Sony and Samsung,

wireless carriers such as Sprint Nextel and T-Mobile, and chipset makers such as

Qualcomm and Texas Instruments, unveiled itself, with a goal to develop open standards

for mobile devices. That day, Android was unveiled as its first product, a mobile device

platform built on the Linux kernel version 2.6.25. The first commercially available

smartphone running Android was the HTC Dream, released on October 22, 2008.

In 2010, Google launched its Nexus series of devices a line of smartphones and tablets

running the Android operating system, and built by manufacturing partners. HTC

collaborated with Google to release the first Nexus smartphone, the Nexus One. Google

has since updated the series with newer devices, such as the Nexus 5 phone (made by

LG) and the Nexus 7 tablet (made by Asus). Google releases the Nexus phones and

tablets to act as their flagship Android devices, demonstrating Android's latest software

and hardware features. On March 13, 2013 Larry Page announced in a blog post that

Andy Rubin had moved from the Android division to take on new projects at Google. He

was replaced by Sundar Pichai, who also continues his role as the head of Google's

Chrome division, which develops Chrome OS.

Since 2008, Android has seen numerous updates which have incrementally improved the

operating system, adding new features and fixing bugs in previous releases. Each major

release is named in alphabetical order after a dessert or sugary treat; for example, version


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1.5 Cupcake was followed by 1.6 Donut. The latest released version, 4.4.4 KitKat,

appeared as a security-only update; it was released on June 19, 2014, shortly after the

release of 4.4.3. As of October 2014, newest version of the Android operating system,

Android 5.0 "Lollipop", is available only as a developer preview.

From 2010 to 2013, Hugo Barra served as product spokesperson for the Android team,

representing Android at both press conferences and Google I/O, Googles annual

developer-focused conference. Barras product involvement included the entire Android

ecosystem of software and hardware, including Honeycomb, Ice Cream Sandwich, Jelly

Bean and KitKat operating system launches, the Nexus 4 and Nexus 5 smartphones, the

Nexus 7 and Nexus 10 tablets, and other related products such as Google Now and

Google Voice Search, Googles speech recognition product comparable to Apples Siri.

In 2013 Barra left the Android team for Chinese smartphone maker Xiaomi.

Android Application

Although Android technology is increasingly being used on a range of devices, the most

common hardware to use this platform is mobile phones. A large community of

developers regularly write applications (apps), including games, social networking, and

business modules, for Android smart phones. There are a wide range of free Android

apps, including games and productivity titles, and paid apps are even more common.

Android technology which is used by thousands of developers because it is freelyavailable for download has given software developers the opportunity to sell their

creations to a wide group of consumers.

Programming for Android

Android technology is based on Java software applications. This technology requires the

use of a special software development kit (SDK) to create applications for an Android

device. The SDK is freely available for download from the Internet. For this reason, and

because it will work on multiple operating systems, many software developers prefer

Android technology over that used in other smart phones. Smart phones have evolved

into devices that use touch screens for navigation. Android technology provides specific

application programming interface (API) modules to developers that take advantage of

this. The touch screen enables the user to select and scroll through information with the

stroke of a finger.


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III. TYPES OF MOBILE OS PLATFORMS

The Mobile OSs can be differentiated, based on the existing operating systems used by

computers.

a. Real-Time Operating System (RTOS)

Real-Time Operating System which responds to inputs, immediately and generates

results, instantly. This type of system is usually used to control scientific devices and

similar small instruments where memory and resources are crucial and constricted. This

type of devices have very limited or zero-end user utilities, so more effort goes into

making the OS really memory efficient and fast (less coding), so as to minimize the

execution time ,in turn saving on power as well. e.g.: 8086 etc.

b. Single user, single tasking operation system

This type of OS is better version of Real time OS, where one user can do effectively one

thing at a time,

which means that doing more than one thing at a time is difficult in this type of OS. For

instance: The palm OS in palm hand held computer is an example of single-task OS.

c. Single user, multi tasking operating system

It allows more than one program to run concurrently like printing, scanning, word

processing etc. e.g. MS Windows and Apples Mac OS.

d. Multi-user operating systemIt allows two or more users to run programs at the same time. Some OS permit hundreds

or even thousands of concurrent users. e.g. UNIX, and Main Frame OS


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What's so different in Android?

The good news is for both the consumers and developers. While consumers could enjoy

a low-cost Smart phones running Android, developers were given an unrestricted

customization rights. From a developer's point of view, Android has several advantages,

as listed below:

The entire Application framework can be reused and replaced by selective components

Dalvik virtual machine enhances the power management systems (Learn about Dalvik

VM in the following subtitle)

Support for 2D and 3D graphics (OpenGL ES 1.0), Solot of business for animation

developers.

Reliable and enhanced data storage( using SQLite framework)

Developers can create media common applications since it supports common media file

formats(MPEG, MPEG3, MPEG4, H.286, AAC, AMR, JPG, PNG, GIF and more)

GSM, EDGE, 3G, HSCSD, Wi-Fi network applications support (Depends on hardware)

Open source Web-Kit Engine-based web-browser

GPS, Navigational compass, Touch-Unlock, and accelerometer applications support

(Depends on hardware)

Androids developmentenvironment includes a device emulator, debugger, performance

profiling tool, and an Eclipse IDE plug-in

Features & Specifications

Android is a powerful Operating System supporting a large number of applications in

Smart Phones. These applications make life more comfortable and advanced for the

users. Hardwaresthat support Android is mainly based on ARM architecture platform.

Some of the current features and specifications of android are:

Android comes with an Android market which is an online software store. It wasdeveloped by Google. It allows Android users to select, and download applications

developed by third party developers and use them. There are around 2.0 lack+ games,

application and widgets available on the market for users.


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Interface

Notifications are accessed by sliding from the top of the display; individual notifications

can be dismissed by sliding them away, and may contain additional functions (such as on

the "missed call" notification seen here).

Android's default user interface is based on direct manipulation, using touch inputs, that

loosely correspond to real-world actions, like swiping, tapping, pinching, and reverse

pinching to manipulate on-screen objects, and a virtual keyboard. The response to user

input is designed to be immediate and provides a fluid touch interface, often using the

vibration capabilities of the device to provide haptic feedback to the user. Internal

hardware such as accelerometers, gyroscopes and proximity sensors are used by some

applications to respond to additional user actions, for example adjusting the screen from

portrait to landscape depending on how the device is oriented, or allowing the user to

steer a vehicle in a racing game by rotating the device, simulating control of a steering

wheel.

Android devices boot to the homescreen, the primary navigation and information point on

the device, which is similar to the desktop found on PCs. Android homescreens are

typically made up of app icons and widgets; app icons launch the associated app, whereas

widgets display live, auto-updating content such as the weather forecast, the user's email

inbox, or a news ticker directly on the homescreen. A homescreen may be made up ofseveral pages that the user can swipe back and forth between, though Android's

homescreen interface is heavily customisable, allowing the user to adjust the look and

feel of the device to their tastes. Third-party apps available on Google Play and other app

stores can extensively re-theme the homescreen, and even mimic the look of other

operating systems, such as Windows Phone. Most manufacturers, and some wireless

carriers, customise the look and feel of their Android devices to differentiate themselves

from their competitors.

Present along the top of the screen is a status bar, showing information about the device

and its connectivity. This status bar can be "pulled" down to reveal a notification screen

where apps display important information or updates, such as a newly received email or

SMS text, in a way that does not immediately interrupt or inconvenience the user.

Notifications are persistent until read (by tapping, which opens the relevant app) or


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dismissed by sliding it off the screen. Beginning on Android 4.1, "expanded

notifications" can display expanded details or additional functionality; for instance, a

music player can display playback controls, and a "missed call" notification provides

buttons for calling back or sending the caller an SMS message.

Android provides the ability to run applications which change the default launcher and

hence the appearance and externally visible behaviour of Android. These appearance

changes include a multi-page dock or no dock, and many more changes to fundamental

features of the user interface.

Applications

Applications ("apps"), that extend the functionality of devices, are developed primarily in

the Java programming language using the Android software development kit (SDK). The

SDK includes a comprehensive set of development tools, including a debugger, software

libraries, a handset emulator based on QEMU, documentation, sample code, and tutorials.

The officially supported integrated development environment (IDE) is Eclipse using the

Android Development Tools (ADT) plugin. Other development tools are available,

including a Native Development Kit for applications or extensions in C or C++, Google

App Inventor, a visual environment for novice programmers, and various cross platform

mobile web applications frameworks. In January 2014, Google unveiled an Apache

Cordovabased framework for porting Chrome HTML 5 applications to Android,

wrapped in a native application shell.

Android has a growing selection of third-party applications, which can be acquired by

users by downloading and installing the application's APK file, or by downloading them

using an application store program that allows users to install, update, and remove

applications from their devices. Google Play Store is the primary application store

installed on Android devices that comply with Google's compatibility requirements and

license the Google Mobile Services software. Google Play Store allows users to browse,

download and update applications published by Google and third-party developers; As of

July 2013, there are more than one million applications available for Android in Play

Store. As of May 2013, 48 billion applications have been installed from Google Play

Store and in July 2013, 50 billion applications were installed. Some carriers offer direct


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carrier billing for Google Play application purchases, where the cost of the application is

added to the user's monthly bill.

Due to the open nature of Android, a number of third-party application marketplace also

exist for Android, either to provide a substitute for devices that are not allowed to ship

with Google Play Store, provide applications that cannot be offered on Google Play Store

due to policy violations, or for other reasons. Examples of these third-party stores have

included the Amazon Appstore, GetJar, and SlideMe. F-Droid, another alternative

marketplace, seeks to only provide applications that are distributed under free and open

source licenses.

Memory management

Since Android devices are usually battery-powered, Android is designed to manage

memory (RAM) to keep power consumption at a minimum, in contrast to desktop

operating systems which generally assume they are connected to unlimited mains

electricity. When an Android application is no longer in use, the system will

automatically suspend it in memory; while the application is still technically "open",

suspended applications consume no resources (for example, battery power or processing

power) and sit idly in the background until needed again. This brings a dual benefit by

increasing the general responsiveness of Android devices, since applications do not need

to be closed and reopened from scratch each time, and by ensuring that backgroundapplications do not consume power needlessly.

Android manages the applications stored in memory automatically: when memory is low,

the system will begin killing applications and processes that have been inactive for a

while, in reverse order since they were last used (oldest first). This process is designed to

be invisible to the user, so that users do not need to manage memory or the killing of

applications themselves. However, confusion over Android's memory management

resulted at some point in time in third-party task killers becoming popular on Google Play

store; these third-party task killers are generally regarded as doing more harm than good.

Platform usage.

Charts in this section provide breakdowns of Android versions, based on the devices

accessing the Play Store in a seven-day period ending on November 3, 2014. Therefore,


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the statistics exclude Androidforks that do not access Google Play, such as

Amazon'sFire tablets

Version Code name Release date APIlevel Distribution[a]

4.4 KitKat October 31, 2013 19 30.2%

4.3

Jelly Bean

July 24, 2013 18 7.3%

4.2.xNovember 13,

201217 20.8%

4.1.x July 9, 2012 16 22.8%

4.0.3

4.0.4

Ice Cream

Sandwich

December 16,

2011 15 8.5%

2.3.3

2.3.7Gingerbread February 9, 2011 10 9.8%

2.2 Froyo May 20, 2010 80.6%
http://en.wikipedia.org/wiki/Fork_(software_development)http://en.wikipedia.org/wiki/Kindle_Firehttp://en.wikipedia.org/wiki/Application_programming_interfacehttp://en.wikipedia.org/wiki/Application_programming_interfacehttp://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-249http://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-249http://en.wikipedia.org/wiki/Android_KitKathttp://en.wikipedia.org/wiki/Android_KitKathttp://en.wikipedia.org/wiki/Android_KitKathttp://en.wikipedia.org/wiki/Android_version_history#Android_4.3_Jelly_Bean_.28API_level_18.29http://en.wikipedia.org/wiki/Android_version_history#Android_4.3_Jelly_Bean_.28API_level_18.29http://en.wikipedia.org/wiki/Android_version_history#Android_4.3_Jelly_Bean_.28API_level_18.29http://en.wikipedia.org/wiki/Android_version_history#Android_4.2_Jelly_Bean_.28API_level_17.29http://en.wikipedia.org/wiki/Android_version_history#Android_4.1_Jelly_Bean_.28API_level_16.29http://en.wikipedia.org/wiki/Android_version_history#Android_4.0.3.E2.80.934.0.4_Ice_Cream_Sandwich_.28API_level_15.29http://en.wikipedia.org/wiki/Android_version_history#Android_4.0.3.E2.80.934.0.4_Ice_Cream_Sandwich_.28API_level_15.29http://en.wikipedia.org/wiki/Android_version_history#Android_4.0.3.E2.80.934.0.4_Ice_Cream_Sandwich_.28API_level_15.29http://en.wikipedia.org/wiki/Android_version_history#Android_4.0.E2.80.934.0.2_Ice_Cream_Sandwich_.28API_level_14.29http://en.wikipedia.org/wiki/Android_version_history#Android_4.0.E2.80.934.0.2_Ice_Cream_Sandwich_.28API_level_14.29http://en.wikipedia.org/wiki/Android_2.3http://en.wikipedia.org/wiki/Android_2.3http://en.wikipedia.org/wiki/Android_2.3http://en.wikipedia.org/wiki/Android_2.3http://en.wikipedia.org/wiki/Android_Froyohttp://en.wikipedia.org/wiki/Android_Froyohttp://en.wikipedia.org/wiki/Android_Froyohttp://en.wikipedia.org/wiki/Android_Froyohttp://en.wikipedia.org/wiki/Android_Froyohttp://en.wikipedia.org/wiki/Android_2.3http://en.wikipedia.org/wiki/Android_2.3http://en.wikipedia.org/wiki/Android_2.3http://en.wikipedia.org/wiki/Android_version_history#Android_4.0.E2.80.934.0.2_Ice_Cream_Sandwich_.28API_level_14.29http://en.wikipedia.org/wiki/Android_version_history#Android_4.0.E2.80.934.0.2_Ice_Cream_Sandwich_.28API_level_14.29http://en.wikipedia.org/wiki/Android_version_history#Android_4.0.3.E2.80.934.0.4_Ice_Cream_Sandwich_.28API_level_15.29http://en.wikipedia.org/wiki/Android_version_history#Android_4.0.3.E2.80.934.0.4_Ice_Cream_Sandwich_.28API_level_15.29http://en.wikipedia.org/wiki/Android_version_history#Android_4.1_Jelly_Bean_.28API_level_16.29http://en.wikipedia.org/wiki/Android_version_history#Android_4.2_Jelly_Bean_.28API_level_17.29http://en.wikipedia.org/wiki/Android_version_history#Android_4.3_Jelly_Bean_.28API_level_18.29http://en.wikipedia.org/wiki/Android_version_history#Android_4.3_Jelly_Bean_.28API_level_18.29http://en.wikipedia.org/wiki/Android_KitKathttp://en.wikipedia.org/wiki/Android_KitKathttp://en.wikipedia.org/wiki/Android_(operating_system)#cite_note-249http://en.wikipedia.org/wiki/Application_programming_interfacehttp://en.wikipedia.org/wiki/Kindle_Firehttp://en.wikipedia.org/wiki/Fork_(software_development)


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Use outside of smartphones and tablets.

The open and customizable nature of Android allows it to be used on other electronics

aside from smartphones and tablets, including laptops andnetbooks,smartbooks,smart

TVs (Android TV,Google TV) and cameras (E.g.Galaxy Camera). In addition, the

Android operating system has seen applications on smart glasses (Google

Glass),smartwatches,headphones,car CD and DVD players, mirrors,portable media

players,landline and Voice over IP phones.Ouya, a video game console running The

open and customizable nature of Android allows it to be used on other electronics aside

from smartphones and tablets, including laptops and netbooks, smartbooks, smart TVs

(Android TV, Google TV) and cameras (E.g. Galaxy Camera). In addition, the Android

operating system has seen applications on smart glasses (Google Glass), smartwatches,headphones, car CD and DVD players, mirrors, portable media players, landline and

Voice over IP phones.Ouya, a video game console running Android, became one of the

most successful Kickstarter campaigns, crowdfunding US$8.5m for its development, and

was later followed by other Android-based consoles, such as Nvidia's Project Shield

an Android device in a video game controller form factor.

In 2011, Google demonstrated "Android@Home", a home automation technology which

uses Android to control a range of household devices including light switches, power

sockets and thermostats. Prototype light bulbs were announced that could be controlled

from an Android phone or tablet, but Android head Andy Rubin was cautious to note that

"turning a lightbulb on and off is nothing new", pointing to numerous failed home

automation services. Google, he said, was thinking more ambitiously and the intention

was to use their position as a cloud services provider to bring Google products into

customers' homes.

Parrot unveiled an Android-based car stereo system known as Asteroid in 2011, followed

by a successor, the touchscreen-based Asteroid Smart, in 2012. In 2013, Clarion released

its own Android-based car stereo, the AX1. In January 2014 at Consumer Electronics

Show, Google announced the formation of the Open Automotive Alliance, a group

including several major automobile makers (Audi, General Motors, Hyundai, and Honda)
http://en.wikipedia.org/wiki/Netbookhttp://en.wikipedia.org/wiki/Smartbookhttp://en.wikipedia.org/wiki/Smart_TVhttp://en.wikipedia.org/wiki/Smart_TVhttp://en.wikipedia.org/wiki/Android_TVhttp://en.wikipedia.org/wiki/Google_TVhttp://en.wikipedia.org/wiki/Galaxy_Camerahttp://en.wikipedia.org/wiki/Google_Glasshttp://en.wikipedia.org/wiki/Google_Glasshttp://en.wikipedia.org/wiki/Smartwatchhttp://en.wikipedia.org/wiki/Headphoneshttp://en.wikipedia.org/wiki/Portable_media_playerhttp://en.wikipedia.org/wiki/Portable_media_playerhttp://en.wikipedia.org/wiki/Landlinehttp://en.wikipedia.org/wiki/VoIP_phonehttp://en.wikipedia.org/wiki/Ouyahttp://en.wikipedia.org/wiki/Ouyahttp://en.wikipedia.org/wiki/VoIP_phonehttp://en.wikipedia.org/wiki/Landlinehttp://en.wikipedia.org/wiki/Portable_media_playerhttp://en.wikipedia.org/wiki/Portable_media_playerhttp://en.wikipedia.org/wiki/Headphoneshttp://en.wikipedia.org/wiki/Smartwatchhttp://en.wikipedia.org/wiki/Google_Glasshttp://en.wikipedia.org/wiki/Google_Glasshttp://en.wikipedia.org/wiki/Galaxy_Camerahttp://en.wikipedia.org/wiki/Google_TVhttp://en.wikipedia.org/wiki/Android_TVhttp://en.wikipedia.org/wiki/Smart_TVhttp://en.wikipedia.org/wiki/Smart_TVhttp://en.wikipedia.org/wiki/Smartbookhttp://en.wikipedia.org/wiki/Netbook


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and Nvidia, which aims to produce Android-based in car entertainment systems for

automobiles, "[bringing] the best of Android into the automobile in a safe and seamless

way."

On March 18, 2014, Google announced Android Wear, an Android-based platform

specifically intended for smart watches and other wearable devices; only a developer

preview was made publicly available. This was followed by the unveiling of two Android

Wearbased devices, the LG G Watch and Moto 360.On June 25, 2014, at Google I/O, it

was announced Android TV, a Smart TV platform, is replacing the previously released

Google TV. On June 26, 2014, Google announced Android Auto for the car.

SuccessfulKickstarter campaigns,crowdfunding US$8.5m for its development, and was

later followed by other Android-based consoles, such asNvidia'sProject Shield anAndroid device in avideo game controller form factor.

In 2011, Google demonstrated "Android@Home", a home automation technology which

uses Android to control a range of household devices including light switches, power

sockets and thermostats. Prototype light bulbs were announced that could be controlled

from an Android phone or tablet, but Android head Andy Rubin was cautious to note that

"turning a lightbulb on and off is nothing new", pointing to numerous failed home

automation services. Google, he said, was thinking more ambitiously and the intention

was to use their position as acloud services provider to bring Google products into

customers' homes.

Parrot unveiled an Android-basedcar stereo system known as Asteroid in 2011, followed

by a successor, the touchscreen-based Asteroid Smart, in 2012. In 2013,Clarionreleased

its own Android-based car stereo, the AX1. In January 2014 atConsumer Electronics

Show, Google announced the formation of the Open Automotive Alliance, a group

including several major automobile makers (Audi,General Motors,Hyundai,andHonda)

andNvidia, which aims to produce Android-basedin car entertainment systems for

automobiles, "[bringing] the best of Android into the automobile in a safe and seamless

way."
http://en.wikipedia.org/wiki/Kickstarterhttp://en.wikipedia.org/wiki/Crowdfundinghttp://en.wikipedia.org/wiki/Nvidiahttp://en.wikipedia.org/wiki/Project_Shieldhttp://en.wikipedia.org/wiki/Video_game_controllerhttp://en.wikipedia.org/wiki/Cloud_computinghttp://en.wikipedia.org/wiki/Parrot_(company)http://en.wikipedia.org/wiki/Car_stereohttp://en.wikipedia.org/wiki/Clarion_(company)http://en.wikipedia.org/wiki/Consumer_Electronics_Showhttp://en.wikipedia.org/wiki/Consumer_Electronics_Showhttp://en.wikipedia.org/wiki/Audihttp://en.wikipedia.org/wiki/General_Motorshttp://en.wikipedia.org/wiki/Hyundaihttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Nvidiahttp://en.wikipedia.org/wiki/In_car_entertainmenthttp://en.wikipedia.org/wiki/In_car_entertainmenthttp://en.wikipedia.org/wiki/Nvidiahttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Hyundaihttp://en.wikipedia.org/wiki/General_Motorshttp://en.wikipedia.org/wiki/Audihttp://en.wikipedia.org/wiki/Consumer_Electronics_Showhttp://en.wikipedia.org/wiki/Consumer_Electronics_Showhttp://en.wikipedia.org/wiki/Clarion_(company)http://en.wikipedia.org/wiki/Car_stereohttp://en.wikipedia.org/wiki/Parrot_(company)http://en.wikipedia.org/wiki/Cloud_computinghttp://en.wikipedia.org/wiki/Video_game_controllerhttp://en.wikipedia.org/wiki/Project_Shieldhttp://en.wikipedia.org/wiki/Nvidiahttp://en.wikipedia.org/wiki/Crowdfundinghttp://en.wikipedia.org/wiki/Kickstarter


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On March 18, 2014, Google announcedAndroid Wear, an Android-based platform

specifically intended for smart watches and other wearable devices; only a developer

preview was made publicly available. This was followed by the unveiling of two Android

Wearbased devices, theLG G Watch andMoto 360.

On June 25, 2014, atGoogle I/O,it was announcedAndroid TV,aSmart TVplatform, is

replacing the previously releasedGoogle TV. On June 26, 2014, Google announced

Android for the car.
http://en.wikipedia.org/wiki/Android_Wearhttp://en.wikipedia.org/wiki/LG_G_Watchhttp://en.wikipedia.org/wiki/Moto_360http://en.wikipedia.org/wiki/Google_I/Ohttp://en.wikipedia.org/wiki/Android_TVhttp://en.wikipedia.org/wiki/Smart_TVhttp://en.wikipedia.org/wiki/Google_TVhttp://en.wikipedia.org/wiki/Google_TVhttp://en.wikipedia.org/wiki/Smart_TVhttp://en.wikipedia.org/wiki/Android_TVhttp://en.wikipedia.org/wiki/Google_I/Ohttp://en.wikipedia.org/wiki/Moto_360http://en.wikipedia.org/wiki/LG_G_Watchhttp://en.wikipedia.org/wiki/Android_Wear


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iPhone OS

iOS (previously iPhone OS) is a mobile operating system developed by Apple Inc. and

distributed exclusively for Apple hardware. It is the operating system that powers many

of the company's iDevices.Originally unveiled in 2007 for the iPhone, it has been extended to support other Apple

devices such as the iPod Touch (September 2007), iPad (January 2010), iPad Mini

(November 2012) and second-generation Apple TV onward (September 2010). As of

June 2014, Apple's App Store contained more than 1.2 million iOS applications, 500,000

of which were optimized for iPad.

The user interface of iOS is based on the concept of direct manipulation, using multi-

touch gestures. Interface control elements consist of sliders, switches, and buttons.

Interaction with the OS includes gestures such as swipe, tap, pinch, and reverse pinch, all

of which have specific definitions within the context of the iOS operating system and its

multi-touch interface. Internal accelerometers are used by some applications to respond to

shaking the device (one common result is the undo command) or rotating it in three

dimensions (one common result is switching from portrait to landscape mode).

History

In 2005, whenSteve Jobsbegan planning theiPhone,he had a choice to either "shrinkthe Mac, which would be an epic feat of engineering, or enlarge the iPod". Jobs favored

the former approach but pitted theMacintosh andiPod teams, led byScott

ForstallandTony Fadell,respectively, against each other in an internal competition, with

Forstall winng by creating the iPhone OS. The decision enabled the success of the iPhone

as a platform for third-party developers: using a well-known desktop operating system as

its basis allowed the many third-party Mac developers to write software for the iPhone

with minimal retraining.Forstall was also responsible for creating a software developer's

kit for programmers to build iPhone apps, as well as anApp Store withiniTunes.

The operating system was unveiled with the iPhone at theMacworld Conference & Expo,

January 9, 2007, and released in June of that year.At first, Apple marketing literature did

not specify a separate name for the operating system, stating simply whatSteve

Jobs claimed: "iPhone runs OS X" and runs "desktop applications"when in fact it runs a
http://en.wikipedia.org/wiki/Steve_Jobshttp://en.wikipedia.org/wiki/IPhonehttp://en.wikipedia.org/wiki/Macintoshhttp://en.wikipedia.org/wiki/IPodhttp://en.wikipedia.org/wiki/Scott_Forstallhttp://en.wikipedia.org/wiki/Scott_Forstallhttp://en.wikipedia.org/wiki/Tony_Fadellhttp://en.wikipedia.org/wiki/App_Store_(iOS)http://en.wikipedia.org/wiki/ITuneshttp://en.wikipedia.org/wiki/Macworld_Conference_%26_Expohttp://en.wikipedia.org/wiki/Steve_Jobshttp://en.wikipedia.org/wiki/Steve_Jobshttp://en.wikipedia.org/wiki/Steve_Jobshttp://en.wikipedia.org/wiki/Steve_Jobshttp://en.wikipedia.org/wiki/Macworld_Conference_%26_Expohttp://en.wikipedia.org/wiki/ITuneshttp://en.wikipedia.org/wiki/App_Store_(iOS)http://en.wikipedia.org/wiki/Tony_Fadellhttp://en.wikipedia.org/wiki/Scott_Forstallhttp://en.wikipedia.org/wiki/Scott_Forstallhttp://en.wikipedia.org/wiki/IPodhttp://en.wikipedia.org/wiki/Macintoshhttp://en.wikipedia.org/wiki/IPhonehttp://en.wikipedia.org/wiki/Steve_Jobs


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Features & Specifications

iOS is a powerful Operating System supporting a large number of applications iniPhone.

These applications make life more comfortable and advanced for the users. The

iOS comes with factory included applications, the device comes with

multitasking. Themultitasking is supported through backgroundAPIs:

1. Background audioapplication continues to run in the background as long as it is

playing audio or video content.

2. Voice over IPapplication is suspended when a phone call is not in progress.

3. Background locationapplication is notified of location changes.

4. Push notifications.

5. Local notificationsapplication schedules local notifications to be delivered at a

predetermined time.

6. Task completionapplication asks the system for extra time to complete a given

task.

7. Fast app switchingapplication does not execute any code and may be removed

from memory at any time.

8.Newsstandapplication can download content in the background to be ready for

the user.

9. External Accessory application communicates with an external accessory and

shares data at regular intervals.

10.Bluetooth Accessoryapplication communicates with a Bluetooth accessory and

shares data at regular intervals.

In iOS 7, Apple introduced a new multitasking feature, providing all apps with the ability

to perform background updates. This feature prefers to update the user's most frequently

used apps and prefers to use WiFi networks over a cellular network, without markedly

reducing the device's battery life. The iOS also comes with switching applications,

ending tasks, task completion, Siri and game center.
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Switching applications

In iOS 4.0 to iOS 6.x, double-clicking the home button activates the application switcher.

A scrollable dock-like interface appears from the bottom, moving the contents of the

screen up. Choosing an icon switches to an application. To the far left are icons whichfunction as music controls, a rotation lock, and on iOS 4.2 and above, a volume

controller.

With the introduction of iOS 7, double clicking the home button also activates the

application switcher. However, unlike previous versions it displays screenshots of open

applications on top of the icon and horizontal scrolling allows for browsing through

previous apps, and it is possible to close applications by dragging them up, similar to how

WebOS handled multiple cards.

Ending tasks

Briefly holding the icons in the application switcher makes them "jiggle" (similarly to the

home screen) and allows the user to forcequit the applications by tapping the red minus

circle that appears at the corner of the app's icon. Clearing applications from multitasking

stayed the same from iOS 4.0 through 6.1.6, the last version of iOS 6.

As of iOS 7, the process has become faster and easier. In iOS 7, instead of holding the

icons to close them, they are closed by simply swiping them upwards off the screen. Up

to three apps can be cleared at a time compared to one in versions up to iOS 6.1.6.

Task completion.

Task completion allows apps to continue a certain task after the app has been suspended.

As of iOS 4.0, apps can request up to ten minutes to complete a task in the background.


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Siri.

Siri is a personal assistant and knowledge navigator which works as an application on

supported devices. The service, directed by the user's spoken commands, can do a variety

of different tasks, such as call or text someone, open an app, search the web, lookup

sports information, find directions or locations, and answer general knowledge questions

(e.g. "How many cups are in a gallon?"). Siri was updated in iOS 7 with a new interface,

faster answers, Wikipedia, Twitter, and Bing support and the voice was changed to sound

more human. Siri is currently only available on theiPhone 4S and later iPhones, thefifth-

generation iPod Touch,all of the models of theiPad Mini,and the generation and later

iPads.

Game Center.

Game Center is anonlinemultiplayer "social gaming network"released by Apple. It

allows users to "invite friends to play a game, start a multiplayer game through

matchmaking, track theirachievements,and compare their high scores on aleaderboard."

iOS 5 and above adds support for profile photos.

Game Center was announced during an iOS 4 preview event hosted by Apple on April 8,

2010. A preview was released to registered Apple developers in August. It was released

on September 8, 2010 with iOS 4.1 on iPhone 4, iPhone 3GS, and iPod Touch 2nd

generation through 4th generation.Game Center made its public debut on the iPad with

iOS 4.2.1. There is no support for theiPhone 3G,original iPhone and thefirst-generation

iPod Touch (the latter two devices did not have Game Center because they did not get

iOS 4). However, Game Center is unofficially available on the iPhone 3G via a hack.

Jailbreaking.

Since its initial release, iOS has been subject to a variety of different hacks centered

around adding functionality not allowed by Apple. Prior to the 2008 debut of the

nativeiOS App Store,the primary motive for jailbreaking was to install third-party native

applications, which was not allowed by Apple at the time. Apple claimed that it will not

release iOS software updates designed specifically to break these tools (other than
http://en.wikipedia.org/wiki/IPhone_4Shttp://en.wikipedia.org/wiki/IPod_Touch_(fifth_generation)http://en.wikipedia.org/wiki/IPod_Touch_(fifth_generation)http://en.wikipedia.org/wiki/IPad_Minihttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Multiplayer_video_gamehttp://en.wikipedia.org/wiki/Achievement_(video_gaming)http://en.wikipedia.org/wiki/Ladder_tournamenthttp://en.wikipedia.org/wiki/IPhone_4http://en.wikipedia.org/wiki/IPhone_3Ghttp://en.wikipedia.org/wiki/IPhone_(original)http://en.wikipedia.org/wiki/IPod_Touchhttp://en.wikipedia.org/wiki/IPod_Touchhttp://en.wikipedia.org/wiki/App_Store_(iOS)http://en.wikipedia.org/wiki/App_Store_(iOS)http://en.wikipedia.org/wiki/IPod_Touchhttp://en.wikipedia.org/wiki/IPod_Touchhttp://en.wikipedia.org/wiki/IPhone_(original)http://en.wikipedia.org/wiki/IPhone_3Ghttp://en.wikipedia.org/wiki/IPhone_4http://en.wikipedia.org/wiki/Ladder_tournamenthttp://en.wikipedia.org/wiki/Achievement_(video_gaming)http://en.wikipedia.org/wiki/Multiplayer_video_gamehttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/IPad_Minihttp://en.wikipedia.org/wiki/IPod_Touch_(fifth_generation)http://en.wikipedia.org/wiki/IPod_Touch_(fifth_generation)http://en.wikipedia.org/wiki/IPhone_4S


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applications that performSIM unlocking); however, with each subsequent iOS update,

previously un-patched jailbreak exploits are usually patched.

Since the arrival of Apple's native iOS App Store, andalong with itthird-party

applications, the general motives for jailbreaking have changed. People jailbreak formany different reasons, including gaining filesystem access, installing custom device

themes, and modifying the deviceSpringBoard. On some devices, jailbreaking also

makes it possible to install alternative operating systems, such as Android and the Linux

kernel. Primarily, users jailbreak their devices because of the limitations of iOS. It should

be noted that depending on the method used, the effects of jailbreaking may be

permanent, or can be restored to the original state.

In 2010, theElectronic Frontier Foundation (EFF) successfully convinced the U.S.

Copyright Office to allow an exemption to the general prohibition on circumvention of

copyright protection systems under theDigital Millennium Copyright Act (DMCA). The

exemption allows jailbreaking of iPhones for the sole purpose of allowing legally

obtained applications to be added to the iPhone. The exemption does not affect the

contractual relations between Apple and an iPhone owner, for example, jailbreaking

voiding the iPhone warranty; however, it is solely based on Apple's discretion on whether

they will fix jailbroken devices in the event that they need to be repaired. At the same

time, the Copyright Office exempted unlocking an iPhone from DMCA's

anticircumvention prohibitions. Unlocking an iPhone allows the iPhone to be used with

any wireless carrier using the same GSM or CDMA technology for which the particular

phone model was designed to operate.

Safety and security

iOS provides built-in security from the moment you turn on your device. Low-level

hardware and firmware features are designed to protect against malware and viruses,

while high-level OS features help to secure access to personal information and corporate

data. To guard your privacy, apps requesting location information or data from Calendar,

Contacts, Reminders, and Photos must first get your permission. You can set a pass code

lock to prevent unauthorized access to your device and configure it to delete all your data

after too many unsuccessful pass code attempts. This pass code also automatically
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encrypts and protects your stored email as well as allows third-party apps to encrypt their

stored data. iOS supports encrypted network communication that apps can use to protect

your sensitive information during transmission. And, in case your device is lost or stolen,

Find My iPhone allows you to locate it on a map and remotely delete all your data. When

you get it back, you can restore everything from your last backup.

Unlocking.

Initially most wireless carriers in the US did not allow iPhone owners to unlock an

iPhone for use with other carriers. AT&T Mobility allows iPhone owners who have

satisfied the requirements of their contract to unlock their iPhone. Instructions to unlock

the device are available from Apple, but it is ultimately the sole discretion of the carrier

to authorize the device to be unlocked. This allows the use of a carrier sourced iPhone onother networks. However, because T-Mobile primarily uses a different band than AT&T

for its 3G data signals, the iPhone will only work at 3G speeds on the T-Mobile

1900 MHz network. There are programs to break these restrictions, but are not supported

by Apple and most often not a permanent unlock, known as soft-unlock

The iOS SDKThe second innovation was simply that the iPhone was a powerful device and Apple

provided a development kit for iOS that offered incredible tools for developers. 3D

games became the norm, and in general, iOS apps were more functional, better looking,

and more advanced than on any other platform. The combination gave the platform a lead

on apps that other companies are still trying to close in on. The App Store used Apple's

already established base of iTunes music customers The introduction of apps and the

App Store was not without some controversy, however. Apple did not completely open

up iOS, but instead prevented users from "side loading" any app they'd like. The only

legitimized way to install apps was via the App Store, and Apple set a policy of curating

apps that would and wouldn't be allowed in. Some of the rules were fairly straightforward

no pornbut others put Apple in a gray area when it came to users' desires. Apple

regularly rejects certain classes of apps that are allowed on other platforms, including

apps that allow tethering your computer to your iPhone for internet access.


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Another, perhaps unforeseen, consequence of the App Store was that apps became much

much less expensive. This has mainly been a net win for users and developers, but it did

cause plenty of consternation as the price of a top-shelf mobile app rapidly dropped from

the $40 range to the $5 or even 99-cent range. Top-selling charts for apps began to look

like the top-40 Billboard charts for music: if a developer could find a way to the top, he

or she could make big money, but it was difficult at the bottom. Most of these concerns

have gone away in the last couple of years and now there are many, many development

houses and independent


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RESEARCH METHODOLOGY

RESEARCH DESIGN

A research design is purely and simply the framework or plan for a study

that guides the collection and analysis of the data. The function of research

design is to ensure that the required data are collected accurately and

economically.

The Research design used in the study was descriptive research design.

The descriptive study portrays the characteristics of a group or anindividual or situation

SAMPLING TECHNIQUE

The sampling technique used in this study is Snowball sampling and

Convenience sampling.

SAMPLE SIZE

The sample size used in this study is 100. The universe of the study includes

students of IUU (IMS Unison University).

DATA COLLECTION METHOD

Based on the nature and purpose of study there are various modes of data

collection. Data sources can be classified into two categories namely

primary and secondary sources.


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Primary data: The primary data are collected from structured form of

questionnaire. The questionnaire consists of multiple choices, dichotomous

and ranking type of questions.

Secondary data: The secondary data are collected through company

records and journals and website


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Gender

Gender No. of respondent Percentage

Male 45 45%Female 55 55%

Data interpretation:

In this survey 45% of the respondents are male and 55% are female.

45%

55%

No. of respondent

Male

Female


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Age

Age No. of respondent Percentage

17 or Younger 5 5%

18-20 50 50%

21-29 45 45%

30-39 0 0

40+ 0 0

Data interpretation

In this survey 5% were 17or Younger, 50% were 18-20 and 45% were 21-29. No

respondent were from 30-39 and 40+.

5%

50%

45%

Age

17 or Younger

18-20

21-29


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First Mobile Phone

First mobile phone No. of respondent Percentage

Nokia 50 50%

Samsung 20 20%

Apple 15 15%

Motorola 0 0

Sony 10 10%

HTC 0 0

Blackberry 5 5%

Others 0 0

0

10

20

30

40

50

60

First mobile phone

First mobile phone


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Data interpretation

From this survey it is seen that 50% of the respondent had Nokia as their 1stphone, 20%

had Samsung, 15% had Apple, 10% had Sony, 5% had Blackberry.

There were no respondent for Motorola, HTC, and Others.


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Current Mobile Phones

Current MobilePhone

No. of respondent Percentage

Nokia 10 10%Samsung 15 15%

Apple 40 40%

Motorola 5 5%

Sony 15 15%

HTC 0 0

Blackberry 5 5%

Other 10 10%

0

5

10

15

20

25

30

35

40

45

Current Mobile Phone

No. of respondent


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Data interpretation

From this survey it is seen that 10% of the respondent use Nokia as their current mobile

phone, 15% use Samsung, 40% use Apple, 5% use Motorola, 15% use Sony, 5% use

Blackberry, 10% use Other(Micromax).There were no respondent for HTC.


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Features which influence buyers:

Operating System.

Preference of OS while buying a mobile phone:

Response No. of respondent Percentage

Very high 55 55%

High 10 10%

Average 10 10%

Low 5 5%

Very low 20 20%

Data interpretation

This survey shows that 55% of the respondent are very highly influenced by the OS of

the mobile phone , 10% are highly influenced, 10% are neutral , 5% have low influence

and 20% have very low influence.

0

10

20

30

40

50

60

Very high High Average low Very low

Operating system

No. of respondent


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Design


Very high 25 25%

High 45 45%

Average 15 15%

Low 5 5%

Very low 10 10%

Data interpretation

This survey shows that 25% of the respondents very highly prefer design of the mobile

phone, 45% prefer it highly, 15% prefer it neutral, 5% prefer it low and 10% prefer it

very low.

0

5

10

15

20

25

30

35

40

45

50

Very high High Average Low Very low

Design

No. of respondent


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Brand

Response No. of Respondent Percentage

Very high 35 35%

High 35 35%

Average 10 10%Low 5 5%

Very low 15 15%

Data interpretation

This survey shows that 45% of the respondent are very highly influenced by the brand of

the mobile phone, 45% are highly, 10% are neutral, 5% are low and other15% are very

low.

0

5

10

15

20

25

30

35

40


Brand

No. of Respondent


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Camera/Video Capabilities


Very high 65 65%

High 5 5%

Average 10 10%Low 5 5%

Very low 15 15%

Data interpretation

This survey shows that 65% of the respondents are very highly influenced by camera and

video capabilities of the mobile phone, 5% are highly, 10% are neutral, 5% are low and

other 15% are very low.

0

10

20

30

40

50

60

70


Camera/Video Capabilities

No. of respondent


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Battery life

Response No. of Respondent Percentage

Very high 60 60%

High 5 5%

Average 20 20%

Low 0 0

Very low 15 15%

Data interpretation

This survey shows that 60% of the respondents are very highly influenced by battery life

of the mobile phone, 5% are highly influenced, 20% are neutral and 15% are very low.

0

10

20

30

40

50

60

70


Battery life

No. of Respondent


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Look and feel of a mobile phone before buying

Screen size

Response No. of respondent PercentageVery high 65 65%

High 5 5%

Average 5 5%

Low 5 5%

Very low 20 20%

Data interpretation

This survey shows that 65% of the respondents very highly prefer look for screen

size before buying a mobile phone, 5% highly, 5% neutral, 5% low, 20% very low.

0

10

20

30

40

50

60

70


Screen size

Screen size


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Buttons


Very high 15 15%

High 15 15%Average 20 20%

Low 20 20%

Very low 30 30%

Data interpretation

This survey shows that 15% of the respondents very highly prefer look for button before

buying a mobile phone, 15% highly, 20% neutral, 20% low and 30% very low.

0

5

10

15

20

25

30

35


Buttons

Buttons


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Colour


Very high 30 30%


Low 15 15%

Very low 25 25%

Data interpretation

This survey shows that 30% of the respondents very highly prefer look for colour before

buying a mobile phone, 20% highly, 10% neutral, 15% low, 25% very low.

0

5

10

15

20

25

30

35


Colour

Colour


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Weight


Very high 35 35%


Low 0 0

Very low 25 25%

Data interpretation

This survey shows that 30% of the respondents very highly prefer look for weight before

buying a mobile phone, 20% highly, 10% neutral, 15% lowand 25% very low.

0

5

10

15

20

25

30

35

40


Weight

Weight


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Keypad


Very high 15 15%


Low 10 10%

Very low 35 35%

Data interpretation

This survey shows that 15% of the respondents very highly prefer look for keypad before

buying a mobile phone, 30% highly, 10% neutral, 10% low and 35% very low.

0

5

10

15

20

25

30

35

40


keypad

keypad


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Touch Screen


Very high 75 75%


Low 5 5%

Very low 10 10%

Data interpretation

This survey shows that 75% of the respondents very highly prefer look for touch screen

before buying a mobile phone, 5% highly, 5% neutral, 5% low and 10% very low.

0

10

20

30

40

50

60

70

80


Touch screen

Touch screen


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Size of the handset


Small 10 10%

Medium 80 80%Large 10 10%

Data interpretation

This survey shows that out of 100%, 80% respondent prefer medium handset, 10%

respondent prefer small and other 10% prefer large handset.

10%

80%

10%

Handset

Small

Medium

Large


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Product Quality Satisfaction

Android

Response No. of respondent PercentageYes 75 75%

No 5 5%

Data interpretation

In this survey 75% of the Android users are satisfied from the product quality were as 6%

are not satisfied.

75%

5%

Android

Yes

No


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iOS


No 0 0

Data interpretation

In this survey 20% of the total numbers of respondent are iOS user and all of them are

satisfied with the product quality.

20%

0%

iOS

Yes

No


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Product service

Android


Yes 75 75%

No 5 5%

Data interpretation

This survey shows that 75% of the android users are satisfied with their product service

and 5% are not satisfied.

Android

Yes No


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iOS


No 0 0

Data interpretation

In this survey 20% of the total numbers of respondent are iOS user and all of them are

satisfied with the product service.

iOS

Yes

No


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Pricing

Android

Response No. of respondent PercentageLower premium

price

10 10%

Similar premium

price

45 45%

Higher premium

price

15 15%

Data interpretation

This survey shows that pricing of Android phones used by the respondents are:

Lower premium price 10%

Similar premium price 45%

Higher premium price 15%

Pricing

Lower premium price

Similar premium price

Higher premium price


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iOS


Lower premium

price

0 0

Similar premium

price

0 0

Higher premium

price

35 35%

Data interpretation

This survey shows that pricing of iOS phones used by the respondents are:

Lower premium price 0%

Similar premium price 0%

Higher premium price 35%

iOS

Lower premium price




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Satisfied with the performance of the device.

Android


Completelysatisfied

35 35%

Somewhat

satisfied

30 30%

Somewhat

dissatisfied

15 15%

Completely

dissatisfied

0 0

Data interpretation

This survey shows that 35% of the android users are completely satisfied, 30% are

satisfied and 15% are somewhat dissatisfied.

35%

30%

0%

15%0%

Android

Completely satisfied

SomewhatSomewhat dissatisfied

Completely dissatisfied


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iOS

Response No. of

respondent

Percentage

20 20%Somewhat satisfied 0 0%

Somewhat dissatisfied 0 0%

Completely dissatisfied 0 0%

Data interpretation

This survey shows that there are 20% iOS users and they are completely satisfied.

Sales


Somewhat satisfied

Somewhat dissatisfied



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Findings

In this survey 45% of the respondents are male and 55% are female.

In this survey 5% were 17or Younger, 50% were 18-20 and 45% were 21-29. No

respondent were from 30-39 and 40+.

From this survey it is seen that 50% of the respondent had Nokia as their 1 st

phone, 20% had Samsung, 15% had Apple, 10% had Sony, 5% had Blackberry.

There were no respondent for Motorola, HTC, and Others.

From this survey it is seen that 10% of the respondent use Nokia as their current

mobile phone, 15% use Samsung, 40% use Apple, 5% use Motorola, 15% use

Sony, 5% use Blackberry, 10% use Other(Micromax).There were no respondent

for HTC.

This survey shows that 55% of the respondent are very highly influenced by the

OS of the mobile phone , 10% are highly influenced, 10% are neutral , 5% have

low influence and 20% have very low influence.

This survey shows that 25% of the respondents very highly prefer design of the

mobile phone, 45% prefer it highly, 15% prefer it neutral, 5% prefer it low and

10% prefer it very low. This survey shows that 45% of the respondent are very highly influenced by the

brand of the mobile phone, 45% are highly, 10% are neutral, 5% are low and

other15% are very low.

This survey shows that 65% of the respondents are very highly influenced by

camera and video capabilities of the mobile phone, 5% are highly, 10% are

neutral, 5% are low and other 15% are very low.

This survey shows that 60% of the respondents are very highly influenced by

battery life of the mobile phone, 5% are highly influenced, 20% are neutral and

15% are very low.

This survey shows that 65% of the respondents very highly prefer look for screen

size before buying a mobile phone, 5% highly, 5% neutral, 5% low, 20% very

low.


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This survey shows that 15% of the respondents very highly prefer look for button

before buying a mobile phone, 15% highly, 20% neutral, 20% low and 30% very

low.

This survey shows that 30% of the respondents very highly prefer look for colour

before buying a mobile phone, 20% highly, 10% neutral, 15% low, 25% very low.

This survey shows that 30% of the respondents very highly prefer look for weight


low.

This survey shows that 15% of the respondents very highly prefer look for keypad


low.

This survey shows that 75% of the respondents very highly prefer look for touch

screen before buying a mobile phone, 5% highly, 5% neutral, 5% low and 10%

very low.

This survey shows that out of 100%, 80% respondent prefer medium handset,

10% respondent prefer small and other 10% prefer large handset.

In this survey 75% of the Android users are satisfied from the product quality

were as 6% are not satisfied.

In this survey 20% of the total numbers of respondent are iOS user and all of them

are satisfied with the product quality.

This survey shows that 75% of the android users are satisfied with their product

service and 5% are not satisfied.

In this survey 20% of the total numbers of respondent are iOS user and all of them

are satisfied with the product service.

This survey shows that pricing of Android phones used by the respondents are:

1. Lower premium price 10%2. Similar premium price 45%

3. Higher premium price 15%

This survey shows that pricing of iOS phones used by the respondents are:

1. Lower premium price 0%

2. Similar premium price 0%


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3. Higher premium price 35%

This survey shows that 35% of the android users are completely satisfied, 30% are

satisfied and 15% are somewhat dissatisfied.

This survey shows that there are 20% iOS users and they are completely satisfied.


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Conclusion

A mobile operating system, also referred to as mobile OS, is an operating system that

operates a smartphone, tablet, PDA, or other mobile device. Modern mobile operating

systems combine the features of a personal computer operating system with other

features, including a touchscreen, cellular, Bluetooth, Wi-Fi, GPS mobile navigation,

camera, video camera, speech recognition, voice recorder, music player, near field

communication and infrared blaster.

One of the most widely used mobile OS these days is ANDROID. Android is a software

bunch comprising not only operating system but also middleware and key applications.Android Inc. was founded in Palo Alto of California, U.S. by Andy Rubin, Rich miner,

Nick sears and Chris White in 2003. Later Android Inc. was acquired by Google in 2005.

After original release there have been number of updates in the original version of

Android.

The user interface of iOS is based on the concept of direct manipulation, using multi-

touch gestures. Interface control elements consist of sliders, switches, and buttons.

Interaction with the OS includes gestures such as swipe, tap, pinch, and reverse pinch, all

of which have specific definitions within the context of the iOS operating system and its

multi-touch interface. Internal accelerometers are used by some applications to respond to

shaking the device (one common result is the undo command) or rotating it in three

dimensions (one common result is switching from portrait to landscape mode).

With the completion of this paper, we can conclude that every operating system has been

developed by keeping in mind the targeted customers. Every Operating System provides

competitive and unique features for their customers. However, iOS came out to be ever

enhancing operating system with a great evolution chart over the years. On other hand,

Android, being an open source operating system enjoys addition of new ideas every day

by various Android lovers.


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Recommendation

Android should create better high-quality product for the

lower premium price segment.

It should also create faster processor.

Apple should create better battery life.

Android should give guidance or instruction applications to

help the users.

Android should connect to its users through mails and

updates.

Apple should increase the number of their dealers and service

providers.

Android should create applications to keep user information

secured.


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ReferencesResearch Methodology by C.K.Kotari.

http://developer.android.com/about/ve rsions/jelly-bean.html

Open Source OS - The Future for Mobile? By Juniper Research

Zhang. J. (2010), Android vs iPhone
http://developer.android.com/about/ve%20rsions/jelly-bean.htmlhttp://developer.android.com/about/ve%20rsions/jelly-bean.html


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Annexure (Questionnaire)

QuestionnaireDear Sir/Madam,

I am Tenzin PassangShawa, pursuing B.B.A., student of IMS Dehradun, doing my

project work entitled Comparative study on the preference of Android and IOS, the

Mobile Operating system.

So I request you to kindly give me your valuable feedback through the following

questionnaire. The information will be kept confidential and used for academic

purpose only.

THANKING YOU,

Tenzin PassangShawa.

Q1. Name: .

Q2.Gender:M F

Q3.Occupation:

Q4.Email id: ..(Optional)

Q5.Which category below includes your age? 17 or younger

18-20

21-29

30-39

40 or older.

Q6.What was your first mobile phone?

Nokia

Samsung

Apple Motorola

Sony

HTC

Blackberry

Other (please specify)


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Q7.What is your current mobile phone?

Nokia

Samsung

Apple

Motorola Sony Ericsson

HTC

Blackberry

Other (please specify)

(Rate 5 being highest and 1 being lowest).

Q8.What features are most important to you when purchasing a mobile phone?

OS

Design

Brand

Camera / Video Capabilities.

Battery life.

Q9.What parts of the "look and feel" of a mobile phone are important to you whenchoosing one? "Feel free to rate more than one option"

Screen Size Buttons

Colour

Weight

Keypad

Touch Screen

Q10.What size of the handset would you prefer?

Small

Medium

Large

Android iOS

Q11.How many phones do you own?12More

5 4 3 2 1

5 4 3 2 1


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Q12.Are you satisfied with the product quality?

YesNo

Q13.Are you satisfied with the product service?

YesNo

Q14.What do you primarily use phone for?Music

Cell Phone/TextingInternetFor WorkFor SchoolDrawingGamingEntertainment

Q15.How does the price of your phone compare with others in the industry?

Lower premium price



Q16.How often do you use phone?Every time

A few times in a dayOnce a dayA few times a weekRarelyNever

Q17.Why you pay for the premium price?

Product feature

Design innovation

Availability of software and peripherals

Corporate reputationHigh-quality

After-sales support

Q18.How satisfied are you with the performance of your device?


Somewhat satisfied

Somewhat dissatisfied


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Q19.Have you noticed that your Phone has slowed or experienced an increase inabnormal behavior since the time of purchase?

Yes, my device has slowed since purchaseYes, I've noticed an increase in abnormal behavior

Yes, both issues apply to my device

No, neither issue applies to my device

Q20.Specific to the software, have you ever felt the need for further guidance orinstruction on how to get the most out of your device?

Yes

No

Somewhat

Documents

Andriod and Ios Mobile Operating System