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Android Engagement by the Numbers
Sean ByrnesCo-Founder & CTO
October, 11 2011
Flurry Overview
52,000
115,000
App Developers:
Live Applications:
Free Analytics iOS, Android, WP, BB, J2ME
330MDevices per month:
19 BSessions per month:
AppCircle NetworkiOS and Android
2,100App Developers:
150 MDevices per month:
205 BEvents per month:
Overview
Engagement on Android
1
2
Optimizing your user engagement
The Android Ecosystem
3
THE ANDROID ECOSYSTEM// 1
DAILY OS ACTIVATIONS, WORLDWIDE
100k
200k
300k
400k
500k
600k
So far, it’s a two horse race
125M+ Installed Base
225M+ Installed Base
Sources: IDC, United Nations, ITU, Gartner, Accenture analysis; *estimate
MAY 2009 JUNE 2011
New Project Starts
iPad
iPhone
Source: Flurry Analytics
10%
74%
160%
Android OS Versions
Source: Flurry Analytics
BY SESSIONS BY ANDROID MARKET USAGE
Source: Google Android Project
Froyo49%
GingerBread36%
September 2011
Other (2%)
Eclair13%
Other (5%)
Froyo51%
GingerBread31%
Eclair13%
Top Android Devices
1 HTC EVO 4G 6%
2 Motorola Droid X / Shadow 4%
3 Samsung Galaxy S i9000 4%
4 Samsung Galaxy S II (GT-I9100) 3%
5 HTC Desire HD 3%
6 Motorola Defy 3%
7 HTC Incredible 2%
8 Motorola Droid 2 2%
9 Motorola Droid 2%
10 Samsung Fascinate 2%
Perc
ent o
f Use
r Acti
vity
September 2011
Source: Flurry Analytics
ENGAGEMENT ON ANDROID// 2
75 % of Time
Time Spent per category
Source: Flurry Analytics
Time Spent
Seconds
Sessions
5.6 months
Android User Lifecycle
38% Lost after 1 Day
50% Lost after 1 Week
Source: Flurry Analytics
User Lifecycle
Average User Lifecycle (days)
Source: Flurry Analytics
User Lifecycle
Average User Lifecycle (days)
Source: Flurry Analytics
Time of Day
Primetime
Source: Flurry Analytics
Perc
ent o
f Acti
vity
Time of Day
Primetime
Source: Flurry Analytics
Perc
ent o
f Acti
vity
Time of Day
Books & Reference
Medical
Weather
Games – Cards & Casino
Perc
ent o
f Acti
vity
Primetime
Source: Flurry Analytics
PrimetimeLunch
Time of DayPe
rcen
t of A
ctivi
ty
Source: Flurry Analytics
OPTIMIZING ENGAGEMENT// 3
Keys to Engagement
Segment your users
1
2
Measure your engagement
Understand your users
3
Stay fresh4
Understand Your Users
Demographics
Behavior
Interests
Segment Your Users
Usage Location
Gender Age Language
Measure Your Engagement
Stay Fresh
