principles of visual communication

OCTOBER 11, 2012

Elisa Martin

Research

- Belongs to a large family called the sciurde- Indluding chimpmunks, marmots, prarie dogs, woodchucks- 1st specified in 1327- Generally small animals - 11 to 18 pounds- 53 to 73 centimeters- Can live in any environment- Fur is usually is silky and soft- Slender bodies- Paws include a thumb- The young are born naked, blind, toothless- Flying squirrels are nocturnal- Subfamilies - Cedromurinae - Ratufinae - Sciurillnae - Callosciur - Xerinae - Sciurinae

SQUIRREL INFORMATION

Word ListsGENERAL DESCRIPTION

crazywild

mischievous innocent

smartcraftyslickshy

stubbornwhiskyskillful

scamperstealthyhungry

sanesharp

intelligientscared

savyfearfulsneakynative

cautiousserioussmoothexcitedexpertfrantic

practicedprotective

determinedsturdy

madstiff

chaoticmotherly

restrictivesick

unpredictablefranticcrazed

startledfrenzied

unbalanceddisorderly

preserativedelirious

unhingedhard-headed

manic

Part One

PROJECT DESCRIPTION

For the first part of the project we explored making all kinds of different marks of our animal. Picking a squirrel was somewhat difficult but as time went by I became more and more comfortable with my selection. We had to make several marks in different classifications. From those we narrowed down what we wanted to be on our final grid. Our final sixteen show a variety of different marks that portray all aspects of our animal.

Gestural

Painterly

Line &Angles

Shapes

Cut &Paste

AlternateMarkingTool

One Line

Behavioral

Texture

Hybrid

Index

Stereotype

Abstract

Typographic

Part Two

PROJECT DESCRIPTION

For the second part of the project we took to the all of the marks we made and explored all aspects of branding and logo exploration. We had to create our own brand, concept, logo, food truck design, and different applications. This part of the project was definately a learning experience. It taught me how to take my peers feedback and apply to make my brand stronger.

Image BoardOne ANTIQUE, VINTAGE, GIRLY, PASTEL COLOR PALETTE

Image BoardTwo DARK COLOR PALETTE, VINTAGE, PATTER BASED

Image BoardThree AZTEC, COLORFUL PALETTE, BRIGHT, FUN

Logo Exploration

GONE NUTTY! GONE NUTTY! Gone Nutty! GONE NUTTY! dangerously good cupcakes dangerously good cupcakes dangerously good cupcakes dangerously good cupcakes

EST. 1999nutty!

EST. 1999

*GONE NUTTY!

*GONE NUTTY!*Gone Nutty.

dangerously good cupcakes

Gone Nutty.

EST. 1999www.gncup.com(316) 210-7712

gone nutty!

FRONT BACK

*GONE NUTTY!

ELISA MARTINwww.gonenutty.com

(316) 210-7712

FRONT BACK

Dangerously Good.

Nuttin’ But Cupcakes

nutty

GONE NUTTY.

*

dangerously good.

GONE NUTTY.

*

dangerously good.

Food TruckDesign

EST. 1999

NUTELLA SWIRLHAZELNUT

CARROT CAKE CHOCOLATE WALNUTPEANUT BUTTER CUP

TOFFEE PEANUT CRUNCHLAVA HAZELNUT FUDGE

BANANA NUT COFFEE HAZELNUT VANILLA

PUMPKIN PECANHAZELNUT PRAILINE

DOGGIE - CAROB & PEANUT BUTTER

PatternDesign

FinalDesigns

LOGO DESIGN

FRONT

Elisa Martin Owner

W: www.gonenutty.comP: (316) 210-7712

H: M-F 9am-9pm

W: www.gonenutty.comP: (316) 210-7712

BUSINESS CARDS

BACK

FRONT BACK

NUTELLA SWIRLHAZELNUT

CARROT CAKE CHOCOLATE WALNUTPEANUT BUTTER CUP

TOFFEE PEANUT CRUNCHLAVA HAZELNUT FUDGE

BANANA NUT COFFEE HAZELNUT VANILLA

PUMPKIN PECANHAZELNUT PRAILINE

DOGGIE - CAROB & PEANUT BUTTER

FOOD TRUCK DESIGN