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The Designer | History of The Brand
Anisa Mpungwe, founder of LoinCloth and Ashes was born in Tanzania and raised in South Africa to diplomat parents.
Her career started at the age of 19, she worked for various fashion houses, magazines and apparel factories. During this
time, she took leave to further her studies at the prestigious London College of Fashion, United Kingdom.
Upon her return to SA in 2008, she entered a national fashion competition, where she won and became the first black
female to earn the admired title. There after her brand has been involved in many fashion weeks in and out of SA, to
name a few, Angola, Sweden, New York and Johannesburg Fashion Week.
, Anisa managed to open her first flagship store in 2012, in the same year, she got a nod from Solange Knowles when
gracing her designs for Elle Magazine cover . With many accolades, such as winning the prestigious title of Emerging
Designer of the year Africa in 2013, Launching a range with company giant Mr Price and gifting the super nation’s
Michelle Obama, Anisa’s career seams to be earning its place in the Fashion industry.
Now at the age of 29, she has managed to employ 8 members to her team and they are currently working on their SS15
presentation to be showcased at the Mercedes Benz Fashion Week Cape Town in July.
Loin Cloth & Ashes was created to give
women an alternative to the LBD. Focused
on dresses and skirts that compliments the
female form.
Attracting independent women who are
driven and take pride in their appearance
at work and at play. The motto “dare to be
different” , is the key principle in the house
of L.C.A. with a hint of quirky, mature
sophistication.
LCA is known for its hidden detailing, print,
elegant edge, comfort and fit.
We make dresses that create a statement
while maintaining a timeless air of luxury
and style.
Inspired by art, music, colour, shape, Africa
and mood swings, Loin Cloth & Ashes loves
a woman who is powerful and confident
and carries her beauty proudly.
From Neutrals to brights to prints, from
natural fibres to synthetics, we like structure,
drape, pleats and gather or form hugging
silhouettes.
Loin Cloth & Ashes comes from the term
"Sackcloth and Ashes", a Hebrew custom of
expressing humility before the higher spirit
by wearing coarse cloth, normally used to
make sacks, and dusting oneself with ashes
The Loin Cloth & Ashes flagship store, opened
its doors to the public in July 2012 ,at the
Maboneng Precinct in Johannesburg
| Look Book
Latest Work | Mercedes Benz Fashion
Week Cape Town Spring/ Summer 14
Solange Knowles wearing Loin Cloth & Ashes
on the cover of Elle, November Issue 2012
|Press
Solange Knowles wearing the Loin
Cloth & Ashes
Contact Details
Anisa Mpungwe, Designer
+27 766 131 267
Vista Kalipa, Publicist
+27 760 471 355
Store
20 Kruger Street
The Main Change, Retail Space 1
Maboneng Precinct, Johannesburg
2094
Shop on-line
www.spree.co.za
www.loinclothandashes.com
Anisa seen here with the face of
Loin Cloth & Ashes and radio
personality, Anele Mdoda
