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Ann S. Bisconti, PhD Ann S. Bisconti, PhD Bisconti Research, Inc. Bisconti Research, Inc. [email protected] [email protected] Why Public Opinion about Nuclear Energy is Changing

Ann S. Bisconti, PhD Bisconti Research, Inc. [email protected] Why Public Opinion about Nuclear Energy is Changing

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Page 1: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

Ann S. Bisconti, PhDAnn S. Bisconti, PhD

Bisconti Research, Inc.Bisconti Research, Inc.

[email protected]@bisconti.com

Why Public Opinion about Nuclear Energy is Changing

Page 2: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

BRi

Buzz: Nuclear Energy is “Cool”Buzz: Nuclear Energy is “Cool”

Page 3: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

BRi

So Nuclear Energy is CoolSo Nuclear Energy is Cool

This is a big changeThis is a big change

What’s behind the change?What’s behind the change?

How do people feel about building How do people feel about building new nuclear power plants? new nuclear power plants?

Page 4: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

BRi

Public Opinion SurveysPublic Opinion Surveys

23-year trends, latest Sept 200623-year trends, latest Sept 2006

National random samples of National random samples of 1,000 U.S. adults age 18+ 1,000 U.S. adults age 18+

Interviewed by phone Interviewed by phone

Margin of error plus or minus Margin of error plus or minus three percentage points three percentage points

Page 5: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

BRi

Changing AttitudesChanging Attitudes

68% Now Favor Use of Nuclear Energy68% Now Favor Use of Nuclear Energy

20

40

60

80

1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006

Oppose

Favor

49

46

29

68

Page 6: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

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Changing Perceptions of Changing Perceptions of Nuclear Power Plant SafetyNuclear Power Plant Safety

0

25

50

75

1985 1987 1989 1991 1994 1997 2001 2003 2005 Sep-06

% Low Safety Rating (1-3)

% High Safety Rating (5-7)

50

32

22

60

Page 7: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

BRi

All Regions Favor Use of Nuclear All Regions Favor Use of Nuclear EnergyEnergy

West66%

Midwest70%

Northeast70%

South67%

Page 8: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

BRi

All Subgroups Favor Use of Nuclear All Subgroups Favor Use of Nuclear

EnergyEnergy

67

68

77

68

73

63

0 25 50 75 100

Environmentalists

Independents

Republicans

Democrats

Men

Women

Page 9: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

What’s Behind the What’s Behind the Change?Change?

Page 10: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

BRi

Changing TimesChanging TimesChanging TimesChanging Times

EnergySupply

Oil and Gas Costs

Geopolitical Consequences

Climate Change/Clean Air

Energy Demand

Page 11: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

BRi

High Awareness of Hearing About High Awareness of Hearing About Nuclear Energy Topics in Past YearNuclear Energy Topics in Past Year

44

47

49

58

0 20 40 60 80

Nuclear for global warming

Nuclear for clean air

Need to build more nuclearpower plants

Need for nuclear energy

Page 12: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

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Buzz About New Nuclear PowerBuzz About New Nuclear Power

Page 13: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

BRi

Buzz About New Nuclear PowerBuzz About New Nuclear Power

Page 14: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

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Nuclear Industry Communicating Nuclear Industry Communicating More ActivelyMore Actively

Page 15: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

BRi

Workforce Engaged Workforce Engaged

Page 16: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

What about New What about New Nuclear Power Plants?Nuclear Power Plants?

Page 17: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

BRi

Prepare to build

76%

Definitely build

63%

Renew licenses

83%

NEI Poll, September 2006:NEI Poll, September 2006:Public Support for Nuclear Power PlantsPublic Support for Nuclear Power Plants

Page 18: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

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3 National Polls in 2006: 61-63% Favor 3 National Polls in 2006: 61-63% Favor Building More Nuclear Power Plants or Building More Nuclear Power Plants or

Using More Nuclear EnergyUsing More Nuclear Energy

63

61

63

0 25 50 75

Bri Poll inSeptember

(build more)

LA Times Pollin August (use

more)

BBC Poll inJune (build

more)

Page 19: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

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Majorities Said New Reactor Majorities Said New Reactor Acceptable at Nearest Plant SiteAcceptable at Nearest Plant Site

7

25

68

0 20 40 60 80

Don't know

Notacceptable

Acceptable

Page 20: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

BRi

National Survey in 2005 of National Survey in 2005 of Nuclear Power Plant Nuclear Power Plant

NeighborsNeighbors

Residents within 10-mile Residents within 10-mile radius of plants radius of plants

18 adults at each of the 18 adults at each of the 64 sites64 sites

1,152 total 1,152 total

Electric company Electric company employees excluded employees excluded

Page 21: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

BRi

87% of Plant Neighbors 87% of Plant Neighbors Have Favorable Impression of Have Favorable Impression of

PlantPlant

10

87

3

3

7

27

60

0 25 50 75 100

Don't know

Very unfavorable

Somewhat unfavorable

Somewhat favorable

Very favorable

UNFAVORABLE

FAVORABLE

Page 22: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

BRi

76% of Plant Neighbors Said 76% of Plant Neighbors Said New Reactor Acceptable New Reactor Acceptable

at Nearest Plant Siteat Nearest Plant Site

2

22

76

0 25 50 75 100

Don't know

Notacceptable

Acceptable

Page 23: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

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Determinants of SupportDeterminants of Support

Perception of need: energy for quality of Perception of need: energy for quality of life, less dependence on fossil fuels, life, less dependence on fossil fuels,

global warmingglobal warming

Perception of nuclear energy’s benefits to Perception of nuclear energy’s benefits to meet the needmeet the need

For plant neighbors: familiarityFor plant neighbors: familiarity

For everyone: safety first For everyone: safety first

Page 24: Ann S. Bisconti, PhD Bisconti Research, Inc. ann@bisconti.com Why Public Opinion about Nuclear Energy is Changing

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Electric Companies Electric Companies Planning for the FuturePlanning for the Future

Americans like planning for Americans like planning for the future the future

They like an energy mixThey like an energy mix

There is growing support for There is growing support for nuclear energy nuclear energy

Steps toward about Steps toward about

30 new reactors30 new reactors

Preparing now for when she’s Preparing now for when she’s 10 10