Anna’s Greek CuisineCraig Myeroff

Elizabeth HesslerJensen Culley

Little bit about Anna’s• Original family restaurant started on OSU’s

campus on the corner of 11th Street and N High Street.

• Anna decided to open her own restaurant in 1997.

• Currently located at 7370 Sawmill Road in Dublin.

• Recently nominated as one of Columbus Monthly’s Best of Columbus. columbusmonthly.com

• Site found at annasgreekfood.com

GoalThe Goal of this website is to make it less random, better organized, and visually more attractive. By doing these things the target market (Those of Greek ethnicity or those interested in eating Greek cuisine) will be more inclined to visit the restaurant. Currently, the information is randomly placed and the pages are very bland. This makes it difficult to read past the first page of the website. By making the website more interesting and easier to navigate, there will be more visitors and more interest in the business as a whole. Our main goal is to turn online visitors into restaurant visitors by creating a more appealing site.

Homepage problems

• On the homepage, a large and very cluttered lunch advertisement welcomes you. The add is too large and takes away from the rest of the site.

• The welcome banner is too small. By making it larger it will draw people into the site and make people more likely to remember their name.

Homepage cont.

• The font here is to small. A larger font would make it easier for people to read, making them more willing to read it.

• The Information on this page is too spread out. It should be organized together in groups that make sense so that people can easily find what information they are looking for.

Menu page problems • The items listed are

lacking both pictures and prices. Price is extremely important to customers.

• The picture they show does not reveal which dish it is..

Catering Page Problems

• Images should be included for each platter, not just for two of them. If people plan to order catering they will want to know how it will be presented.

• The pictures should match up with its description, not randomly placed

Homepage revision

Catering Revision

Menu Revision

Homepage• Matching Font Sizes

draws peoples eyes into the site.

• Well Organized information makes navigating and finding information easier.

• Interactive map allows people to easily locate the restaurant.

Menu Page• Single menu page with

both lunch and dinner menu’s pdf at top.

• Addition of wine list to promote alcohol sales. Alcohol has extremely high profit margins and can greatly increase revenue.

• No food on actual menu page making people open and view the full menu

Catering• Pictures match

coordinating menu item.

• Prices and serving sizes are included.

• Important service information clearly laid out making ordering as easy as possible for both customer and caterer.

Catering cont.