Announcements

Today’s Class: E-Commerce/E-Business (Ch7) Web 2.0 and Social Networks (Ch9) Emerging Technologies (TG3)

Tues. Scenario Project Workday Excel Solver Tutorial

CHAPTER 7

E-Business and E-Commerce

Can you name some of the first e-commerce companies? Books

Auction Site

What about:

E-Commerce/E-Business

http://www.cnet.com/1990-11136_1-6278387-1.html

Overview of E-Business and E-Commerce

Definitions and Concepts Types of E-Commerce Major E-Commerce Mechanisms E-Commerce Models Benefits and Limitations of E-Commerce

Definitions and Concepts

E-Commerce & E-Business

Pure versus Partial Electronic Commerce depends on the degree of digitization involved.

Types of E-Commerce

1. Business-to-Consumer (B2C) Amazon

2. Business-to-Business (B2B) Salesforce

3. Consumer-to-Consumer (C2C) Ebay

4. Business-to-Employee (B2E) UNCW

Major E-Commerce Mechanisms

1. E-Storefronts

2. E-malls

3. Auctions Forward Auctions Reverse Auctions

© ZOONAR GMBH LBRF/Age Fotostock America, Inc.

Benefits of E-Commerce

Benefits to organizations Makes national and international markets

more accessible Lowering costs of processing, distributing,

and retrieving information

Benefits to customers Access a vast number of products and

services around the clock (24/7/365)

Limitations of E-Commerce

Technological Limitations Lack of universally accepted security

standards Insufficient telecommunications bandwidth

Non-technological Limitations Perception that EC is unsecure Unresolved legal issues

Communitainment

Communitainment is the blending of community, communication, and entertainment into a new form of online activity driven by consumers.  

Predictions: consumers will shift more than 50% of their content consumption over the next decade to communitainment formats (e.g., social networking, video, and photo sharing sites), displacing traditional forms of media content like TV, magazines, and large Internet sites. 

Issues in E-Tailing

1. Channel conflict

2. Order fulfillment

Disintermediation

A key issue is disintermediation

CHAPTER 9 Tech Guide 3

Organizational Use of Social Media

&

Emerging Technologies

Chapter Opening Case: From Social Networks to Social Commerce

PROBLEM:

•Local Advertising for businesses•Building a client base

SOLUTION:

•Social Commerce

Is this good or bad for small businesses?

Small Business Applications

Emergence of Web 2.0

Web 1.0 => Content Consumption, most users consuming information from websites (creation of information limited to those with websites)

Web 2.0 => Content Creation and Information Sharing•Collective intelligence (Wikis)•Remixable applications and data (Mashups)•Social interaction (SNSs)

Positions in Web 2.0

• Brand Ambassador• Digital Content Manager• Engagement Coordinator• Online Content Coordinator• Social Media Analyst• Social Media Coordinator• Social Media Designer• Social Media Strategist

Positions include both internal and external management of social media

AJAXweb development technique allowing refresh of only certain data

Tagginga keyword or term that describes a piece of information

RSSProvides information you want, when you want it, without having to surf to sites

9.1 Underlying Technologies

Tagging

RSS

Tagging Example: Geo-Tagging

Tagging information on maps (ex. pictures, restaurants, etc.)

• Instagram moves to geo-tagging

• Starbucks contest

Tagging Example: Geo-Tagging

9.2 Web 2.0 Applications

Many Web 2.0 applications use the underlying technologies just presented, including:

Web 2.0 Media Blogs and Blogging Wikis Netcasting Crowdsourcing

Web 2.0 Media

Video

Music

Photographs

Provide user generated media content and promote tagging, rating, commenting and other interactions

Blogs

Blogs: the actual siteBlogging: the act of adding messages to a blogBlogosphere: collection of millions of blogs

How can companies leverage these sites?Small Businesses - Ex. Cooking BlogMarketing purposesPublic input

Politics

Wikis

Site allowing anyone to post and make changes to material on that site

Types:•Internal•External

Netcasting

Distribution of digital media for playback on digital media players or PC.

• Podcasts• Videocasts

Organizational use:

•Training and Education•News and Announcements•Change Management•Internal Conference•iTunes University

Crowdsourcing

Issue: Company has a problem that can not be handled internally

Solution: Crowdsourcing (taking a job traditionally performed inside a company and outsourcing to a group – open call)

Social Networking Sites

Sites allowing users to upload content to the web

Content Consumption => Content Creation

Organizational Uses:•Internal •External

Personal Use: •Online Identity Management

Other uses of SNS….

Iranian Election

During the aftermath of the Iranian election in 2009, protesters’ only link to the outside world:

Social Gaming

Zynga – 90% of revenues come from users converting real cash into virtual currency (e.g. farm coins)

Customer Engagement•Effective use: Southwest and Customer Complaints•Can also result in blunders: KitchenAid and Whirlpool

Make Sure You Know Who is Tweeting!

Aggregators

Web sites that provide collections of content from the Web

Social Network Aggregator

List of Social Network Aggregator programs and apps:

http://www.pcmag.com/article2/0,2817,2401298,00.asp

Example: Seesmic (Web)

Chapter 9 - Exercise

Now that we have discussed the potential opportunities Web 2.0 applications can provide organizations, group with others in your row and discuss what types of social technologies can be used to solve the issues presented in the different scenarios.

Tech Guide 3

Emerging Technologies

TECHNOLOGY GUIDE OUTLINE

Introduction

Server Farms

Virtualization

Cloud Computing

Introduction

Stages in the evolution of IT infrastructure:Standalone

mainframe

Mainframe and

dumb terminals

Standalone PC

LAN

Enterprise

computing

Cloud computing

Mobile computing

Server Farms

Source: Media Bakery

Contain hundreds of thousands of networked computer servers.

Examples:

•Google – estimated to use 900,000 servers.

•Facebook Server Farm

Virtualization

Virtualization allows companies to make one server appear to be multiple, virtual servers.

Benefits of Virtualization: Cost Savings (low number of physical servers)

Enhanced Agility

More Service Oriented Focus of IT Dept

Cloud Computing

Tasks are performed by computers physically removed from the user and accessed over a network

http://www.technologyreview.com/news/506976/how-to-steal-data-from-your-neighbor-in-the-cloud

Cloud Computing Services

Cloud infrastructure as a service Use processing, storage, networking, etc. Amazon provides these types of services

Cloud platform as a service Use programming tools Force.com allows users to develop in the cloud

Cloud software as a service Use software hosted in the cloud