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Annual GivingWhat’s Working & Trends
Annual Giving
• It’s fundraising conducted annually that supports your operating budget
• Broader than the structured Annual Fund Program
• Raised largely thru personal asks, e-solicitations, phonathons, direct mail and events
• Annual giving is about donor acquisition, repeating (stewardship) and upgrading giving
1
PLANNED GIFTS
CAMPAIGNS
MAJOR AND SPECIAL GIFTS
ANNUAL GIFTS
Development Pyramid
2
40 years of charitable giving in the U.S.A.
3
Key Findings (2010)• Total estimated giving rose 3.8% (2.1% AFI) to $291
billion
• All sectors either held steady or achieved minimum gains over ’09. Corporate giving led with a 10.6% increase. Individuals up 2.7%
• Volunteers dropped by 1% to 63 million
• Early 2011 data shows giving is up again.4
Board Giving
A
7%
B
18%
C
7%
5
Top 25 Giving
A
54%
B
29%
C
36%
6
Board & Top 25 Giving
A
61%
B
47%
C
43%
7
Where Do You Have Concerns &
See Opportunities?
8
Looking AheadWhat’s Working & Trends
9
10
What’s Working• Donor Acquisition Strategy
• Financial Transparency & Clarity
• Testing & Developing Messages
• Personal Solicitation
• Annual Giving Advance Planning
• Flexible, Analyze and Adjust
11
Trends• “Army of One”
• Data Analysis (Handout)
• Strategic Planning Measurements/Benchmarks
• Social Media (Handout)
• Annual Fund Director “Asking” More
12
“Winning it Up Front”
See Handout
Bye…..!