2O14ANNUAL REPORT

We believe in preserving our marine life and environment While inspiring the human spirit through leadership in

education, research, rescue, rehabilitation, and release.

board of directors

executive committee

cma executive staff

brian J. aungst Jr.paul auslanderphilip K. beauchampsue clark stephen fowler meredith gaunce linda griffin-Keliher r. nathan hightowermelissa seixas michael sosslau

John draheim – chairfrank v. hibbard – vice chairbrent howie – treasurerrosemary longenecker – secretarythomas orr – past chairfrank chivas – at largerowland milam – at largecarlen petersen – at large

david Yates – chief executive officerfrank dame – executive vp and chief operating officerlee behensky – chief development officerbruce veghte – chief financial officerdawn de santis – vp guest relations and hrmike hurst – vp Zoological care and operations

improvementgoals

clearwater marine aquarium’s (cma) current goals include providing the best guest experience as well as improving our animal habitats. in 2014, cma made filtration and enrichment changes to the otter oasis and turtle bayou habitats. the goal was to create a more natural environment for our animals that is safe and enriching. the turtles and otters sure are enjoying their new spaces.

cma’s future goals for construction include expansion on the east side of our facility. the following improvements will allow cma to deliver the best experience for our animals and guests:

a neW aviarY: this 2,500 sq ft exhibit will create a larger pelican habitat.

recreated retail space: this new area will include 2,500 sq ft retail displays, a dressing room, storage areas, and increased office space.

guest concessions: the new area will offer 1,000 sq ft of a movie set themed structure to provide new fresh food options to our patrons.

ticKeting KiosK: Will provide guests with an expedited entry option and the possibility of a “members only” entrance.

With our new projects, we hope to provide our animals with a more enriching home while creating greater guest engagement in our mission and promoting environmental stewardship.

January 31, 2014 in st. John’s bay a green sea turtle with extreme fibropapillomatosis was rescued. due to this disease Yankovic was transferred to clearwater marine aquarium,one of five facilities in florida that perform the laser surgery. Yankovic’s treatment included ct scans to ensure no internal growth, bloodwork, vitamin therapy and antibiotics. after five surgeries Yankovic was released april 24, 2015 in the panhandle of florida.

July 4, 2014 a call was made regarding an orphaned dolphin in the shallows. it was determined by multiple authorities in conjunction with clearwater marine aquarium that this was a female stenella species dolphin or atlantic spotted dolphin. seven months of extensive rehabilitation and recovery was given for gastrointestinal and liver disease at cma. it was decided by national marine fisheries services that she would need permanent care and was transferred to dolphin research center in January 2015.

true turtle storY

rescue rehab release

Dolphin Tale 2 continues the true story of Winter the dolphin, whose miraculous rescue and recovery — thanks to a groundbreaking prosthetic tail — made her a symbol of hope and perseverance to people around the world. Dolphin Tale 2 tells another true story inspired by the life of Winter and introduces a new baby dolphin named hope, rescued by clearwater marine aquarium in 2010.

dolphin tale 2

Dolphin Tale 2 serves as the first real life sequel in the movie industry. the entire cast of Dolphin Tale returned (harry connick, Jr., morgan freeman, ashley Judd, Kris Kristofferson, nathan gamble, cozi Zuehlsdorff) and charles martin smith who wrote and directed both movies. filming began on october 7, 2013 at clearwater marine aquarium and was completed on January 22, 2014. dolphin tale 2 was released in september and in fall 2014 in 42 countries. the film provided a unique opportunity to showcase the core mission of clearwater marine aquarium.

attendance

members

adoptions

expenses

revenue

$19,940,973

$19,940,973

attendance

600,000

5,507

1,405

administrative

fundraising

movie grant *

capital improvements

animal care& education

gift shop

donations & grants

movie grant *

admissions &programs

61%

11%

24%

52%

8%

13%

24%

1%

7%

* movie grant provided by state of florida and supplied to alcon entertainment for the production of Dolphin Tale 2

volunteers

registeredvolunteerstotal

1,005

volunteer hours

101,376

animal careguest relations/retail

education

aquatics

strandingadministration

dive

52%

15%

12%

7%

6%

4%

4%

rescues

stranding

cETAcEANREhAb

237 337

183

4 9

1

cetaceansriverotters

birds

manatees

turtlesmassstranding

TURTLENESTS

TURTLERELEASES

187

TURTLEhATchLINGS

14,228

19

1

*

*

*

*In collaboration with other agencies

camps &educational

programsas a distinguished marine animal rescue and education facility, clearwater marine aquarium reached more than 24,102 guests from schools, scout groups, senior centers, and other organizations who visited in 2014. more than 9,800 participated in educational programming consisting of group visits, seasonal camps, group add-on programs, and sleepover programs. the education department also inspired over 33,930 guests to protect and preserve the marine environment as they toured clearwater bay on our Sea Life Safari and dolphin adventure eco-Boat tours. our education message of conservation and sustainable actions reached 23,456 members of the community during outreach events at festivals, camps, libraries and other public venues.

Guests from schools, scouts, senior centers visited our education facility

Guests inspired to protect and preserve the marine environment on Sea Life Safari and Dolphin Adventure Eco-Boat tours

Reached with our education message in the community

Studentseducated

24,

102

33,9

30

9,80

0

23,

456

Webpageinfo

4,726,745Unique Visitors

34,536,908Page Views

SEEWINTER.cOM

1,697,104 Fans

5,600 Subscribers

47,383 Followers

24,682 Followers

5 reasons to give

seeWinter.com/donateclearwater marine aquarium (cma) is a 501(c)(3) non-profit organization.

a copY of the official registration and financial information maY be obtained from the division of consumer services bY calling toll-free (800) 453-7352 Within the state. registration does not implY endorsement, approval, or recommendation bY the state.

contact the development officelee behensky at 727-441-1790 x233

email: leeb@cmaquarium.org

clearwater marine aquarium249 Windward passage

clearwater, fl 33767

donations can be made through cash gifts, annual pledges or planned gifts.

expanding the mission of marine animal rescue, rehab and release

educating patrons on marine and environmental conservation

exploring research opportunities to save more marine life

inspiring those with life challenges to strive for their best

providing the most compelling experience for families to see our work

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