Answer these questions:

1) Why is colour important?

2) How does it help us express?

3) What would our world be like if there was no colour?

How Can Colour Theory Be Useful To A Graphic Designer?

Colour is used in the correct manner can be a powerful asset, but if it is used the wrong way it can detract from the design.

This is because colour is one of the most important elements used to help convey a message and as a result it can create or destroy brand confidence, sales growth, readership, etc.

In order to boost these things the colour scheme that is used should be carefully considered so as to create a visually appealing scheme rather than one that people may find boring or difficult to view.

Primary Colours

RED

Yellow

BlueThese are

the 3 foundation spokes of the colour wheel.

All other colours can be created

through a blend of

these primary colours.

Secondary Colours

Orange, Green and Violet are

Secondary Colours.

They are made by mixing two primary colors

Complementary Colours

Are DIRECT OPPOSITES on the colour wheel. Example: Violet and Yellow

ANALOGOUS COLORS

Analogous colors sit next to one another on the color wheel.

These colors are in harmony with one another.

HUE

Another name for colour. It is used to indistinguishable shades as well as easily

defined shades.

Saturation

Purity of a hue. A hue that is in its most intense stage is considered fully saturated.

VALUE

Is the measure of how dark or light a hue appears relative to black and white

Assignment

Create your own colour wheel. Here is how you will be marked:

15 marks for creativity

10 marks for colour wheel correctness

5 marks for passing the assignment in

Total= 30 marks