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7/26/2019 Anti Bacteriales Cowboy
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ANTI BACTERIALES COWBOY
DANIEL ALEJANDRO BAQUERO MURCIA
COLEGIO ISSAC NEWTON
ONCE
INGA
BOGOTA
2016
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ANTI BACTERIALES COWBOY
DANIEL ALEJANDRO BAQUERO MURCIA
TRABAJO PARA OPTAR TITULO DE BACHILLER
ASESOR DE INVESTIGACION
DIANA E. ORTIZ MORENO
COLEGIO ISSAC NEWTON
ONCE
INGA
BOGOTA
2016
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MARCO TEORICO
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MARCO TEORICO
Es u !"#$u% '&(s)!&(%# *u+ s+ +,!-+' %#,# '-&+"'&(' '- '/u' +- '3 !'"'
-''"s+ -'s ,'#s. E- G+- '&(4'%&+"('- +s u !"#$u% *u+ -(,!(' &us ,'#s s(
+%+s($'$ $+ us'" '/u' 5 $+s(+%&' -'s ,'#s s( +%+s($'$ $+ us'" '--'s #
'3. E-(,(' 77.78 $+ -#s /)",++s '- %#&'% +s su!+"(#" ' $#s -#s
!"#$u%s + +- ,+"%'$# !#"*u+ %#&(++ ,(%"#4+s+"'s $+ (&',(' E *u+
9u,+%&' &u !(+-5 %# u '"#,' su'+. E- '-%#9#- + /+-5 &',() %##%($# %#,#
/+- '&(s)!&(%#5 /+- $+s(+%&'&+5 /+- $+ '-%#9#-5 '-%#/+- # /+- -(,!('$#"
'%&+"(%($'5 +s u !"#$u% '&(s)!&(%# *u+ s+ +,!-+' %#,# '-&+"'&(' '- '/u'
+- '3 !'"' -''"s+ -'s ,'#s. L#s !"(%(!(#s '%&(#s + -' ,'#":' $+ -#s /+-+ss'(&(;'&+s s# '-%#9#- (s#!"#!:-(%#5 +&:-(%# # !"#!:-(%#. S( +,'"/#5 &',()
+
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MARCO HISTORICO
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MARCO HISTORICO
P#" /++"'%(#+s +- -''$# $+ ,'#s %# '/u' '3 9' s($# %#s($+"'$# %#,#
!'"&+ $+ -' 9(/(++ !+"s#'-. U# $+ -#s !"(,+"#s + "+%##%+" +- '-#" $+- -''$#
-' -(,!(+;' $+ -'s ,'#s !'"' ,'&++" u' u+' s'-u$ u+ u ,)$(%# u$:#5%u# #,"+ +"' Mus'(' M'(,u,5 ,+#" %##%($# %#,# MAIMONIDES. E
11775 $(# +s&' -+%%(3 ' sus '!"+$(%+s $+ ,+$(%('> ?Nu%' #-($+ -''" sus
,'#s $+s!u)s $+ %'" ' u' !+"s#' ++",'?. A !'"&(" $+ '*u: su"/(3 -'
%u"(#s($'$ $+ +ss 3++s ,)$(%#s $(+"s#s %(+&:(%#s '%+"%' $+- -''$# $+
,'#s -# *u+ +s %#--+'5 !+"# # u+ s(# 9's&' +- s(/-# @I@ *u+ su"/(3 +-
%#%+! $+ 9(/(++.
1822
'",'%)u&(%# "'%)s $+,#s&"3 *u+ -'s s#-u%(#+s %-#"'$'s +""'$(%'' -'
&'-($'$ $+ -#s #-#"+s 's#%('$#s %# -#s %'$=+"+s 9u,'#s !#" +$+ !#$":'
s+" u&(-(;'$# %#,# $+s(+%&'&+s '&(s)!&(%#s
12E u '"&:%u-# !u-(%'$#5 +s&+ '",'%)u&(%# '(",3 *u+ -#s $#%"+s #&"'s
!+"s#'s *u+ '&+$:' !'%(+&+s %# ++",+$'$+s %#&'/(#s's s+ ++(%('":'
s( s+ 9u,+$+%(+"' -'s ,'#s %# u' s#-u%(3 %-#"u"'$'.
1843
M)$(%# ',+"(%'# O-(+" W+$+-- H#-,+s5 %#%-u3 !#" su !'"&+ *u+ -' (+"+ $+-
!u+"!+"(# +"' +&u(+"# !#%# (,!'% + -'s !"=%&(%'s #s&)&"(%'s $+ su )!#%'.
1846
I/'; S+,,+-+(s #s+"3 *u+ -'s ,u+"+s %u#s !'"s u+"# 's(s&($#s !#"
+s&u$('&+s $#%"+s + -' P"(,+"' C-:(%' + +- H#s!(&'- G++"'- $+ V(+'5
%#s&'&+,+&+ !"+s+&'' u :$(%+ $+ ,#"&'-($'$ ,=s '- *u+ '*u)--' %u#s
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+)s 9':' '%($# %# 'u$' $+ %#,'$"#'s + -' S+/u$' C-:(%'. Os+"3
*u+ -#s $#%"+s *u+ (' $("+%&',+&+ $+ -' s'-' $+ 'u!s('s '- !'+--3 $+
#s&+&"(%(' &+:' u #-#" $+s'/"'$'-+ + sus ,'#s ' !+s'" $+ -''"-'s %#
'3 '/u' ' -' +&"'$' $+ -' %-:(%' #s&)&"(%'. - !#s&u-3 *u+ -' (+"+ !u+"!+"'-
*u+ '+%&'' ' &'&'s !'"&u"(+&'s +"' %'us'$' !#" F!'"&:%u-'s %'$')"(%'s #
F,('s,'s &"'s,(&($'s $+s$+ -' s'-' $+ 'u!s('s '- !'+--3 $+ #s&+&"(%(' '
&"')s $+ -'s ,'#s $+ -#s +s&u$('&+s $#%"+s.
1847
S+,,+-+(s +
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&"'''$#"+s $+ s'-u$. E +s+ ,#,+ -'s "+%#,+$'%(#+s '!u&'' ' *u+ +-
!+"s#'- -''"' -'s ,'#s %# '3 '/u' $u"'&+ 142 ,(us '&+s $+s!u)s
$+- %#&'% %# +- !'%(+&+. A%-'"'" -'s ,'#s %# u '/+&+ '&(s)!&(%# s+
%#s($+"'' ,+#s ++%&(# *u+ -''"s+ -'s ,'#s s+ "+%#,+$'' s3-# +
+,+"/+%('s # + ="+'s $#$+ # 9u(+"' su,($+"#s # !(-'s.
19757/1985
u+"# !u-(%'$'s !#" +- CDC /u:'s #",'-+s +s%"(&'s s#"+ !"=%&(%'s $+ -''$#
$+ ,'#s + 9#s!(&'-+s. Es&'s /u:'s "+%#,+$'' -''"s+ -'s ,'#s %# '3
#4'&(s)!&(%# +&"+ -' ,'#":' $+ %#&'%s %# !'%(+&+s -''"s+ %# '3
'&(s)!&(%# '&+s $+s!u)s $+ "+'-(;'" !"#%+$(,(+s ('s(#s # 's(s&("
!'%(+&+s $+ '- "(+s/#. S+ "+%#,+$'' +- us# $+ '/+&+s '&(s)!&(%#s s( '/u'
%#,# -#s 's'$#s + s#-u%(#+s $+ '-%#9#- s3-# + s(&u'%(#+s $#$+ # 9u(+"'
'%%+s# ' (su,#s.
1988/1995
S+ !u-(%'"# /u:'s !'"' +- -''$# $+ ,'#s '&(s+!s(' $+ ,'#s !#" -'
Ass#%('&(# #" P"#+ss(#'-s ( I+%%(3 C#&"#- APIC. L's "+%#,+$'%(#+s
!'"' +- -''$# $+ ,'#s +"' s(,(-'"+s ' -'s %#&+($'s + -' /u:' $+- CDC. E-
(#",+ $+ APIC $+ 177 (%-u:' '"/u,+&'%(3 ,=s $+&'--'$' s#"+ -'s "(+/'s $+
,'#s %# '-%#9#- ',!-('' su us# + ,=s +"#s s'(&'"(#s $+ -#s *u+
9':' "+%#,+$'$# + /u:'s '&+"(#"+s.
1995/1996
H+-&9%'"+ I+%&(# C#&"#- P"'%&(%+s A$(s#" C#,,(&&++ HICPAC "+%#,+$3
*u+ s+ us'"' &' +- '3 '&(,(%"#('# # u '/+&+ '&(s)!&(%# s( '/u' !'"'
-''"s+ -'s ,'#s '- s'-(" $+ -'s 9'(&'%(#+s $+ !'%(+&+s %# %+!'s !'&3/+'s
,u-&("+s(s&+&+s. Es&'s /u:'s &',() '!#"&'' "+%#,+$'%(#+s !'"' +- -''$#
$+ ,'#s '&(s+!s(' + #&"#s +"#s %-:(%#s5 (%-u+$# +- %u($'$# "u&('"(#
$+ !'%(+&+s.
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2009
L' u+' Gu:' G-#'- s#"+ -' H(/(++ $+ M'#s + -' A&+%(3 $+ -' S'-u$5
$+s'""#--'$' %# -' 'u$' $+ ,=s $+ 100 +
s+ !"#3 + $(+"+&+s !'"&+s $+- ,u$# s+ -';3 + +- 2007.Es&(,u-'" ' -#s9#s!(&'-+s -u/'"+s $+ '&+%(3 $+ -' s'-u$ ' '$#!&'" +s&' Gu:'5 (%-u+$# +-
+#*u+ $+ FM(s ,#,+s $+ -' H(/(++ $+ M'#s %#&"(u("= ' u' ,'#"
%#%(+%(' +&+$(,(+ s#"+ -' (,!#"&'%(' $+ -' 9(/(++ $+ ,'#s. FU'
'&+%(3 L(,!(' +s u' A&+%(3 S+/u"' # +s &' u' +-+%%(3 %#,# u
$+"+%9# =s(%#. L's ,'#s -(,!('s +(&' +- su"(,(+ $+- !'%(+&+ s'-'
($'s. G"'%('s !#" %#,!"#,+&+"s+ %# +- $+s':# 's: %#&"(u(" ' u' '&+%(3
,=s s+/u"' $+- !'%(+&+.
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MARCO LEGAL
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ANALISIS DE PRODUCTO
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ANALISIS DEL PRODUCTO N# 14 IDENTIICANDO MI NEGOCIO
P#$":' s+" &' u+# + s'&(s'%+" u' +%+s($'$ +s!+%('-(;'$'
%#%"+&' *u+ -#s %-(+&+s !+s'":' *u+ # 9' u' (/u'-
P#$":' 9'%+"-#5 !#"*u+ + +s&+ %'s# -' +%+s($'$ *u+ -#s %-(+&+s &+$":'
!'"' %#,!"'" ,( !"#$u% s+"(' $+s(+%&'"s+ -'s ,'#s !'"' s+&("-'s
-(,!('s "+s%'s5 -#s %-(+&+s !+s'":' *u+ # 9' '$' (/u'- !#"*u+ s( #
&(++ &(+,!# !'"' -''"s+ -'s ,'#s +--#s s+ '!-(%'":' +- '&(4'%&+"('-.
!u+$+ $+s%u"(" -'s +%+s($'$+s $+ %'!(&'-
P#$":' %u"(" -' ,(&'$ $+ -'s +%+s($'$+s %# ,( $(+"#5 !+"# -' #&"' ,(&'$
&+$":' *u+ !+$:"s+-' !"+s&'$' ' ,(s !'!'s -u+/# %# -'s /''%('s *u+
$+ ,( !"#$u% !'/'":' +- !")s&',#.
Pu+$+ --+'"s+ u' ,(%"#+,!"+s' %# s#-# u &"'''$#"
S( ' *u+ # 9'":' ,( !"#!(# !"#$u% # &',() -# +$+":' !#" ,(
!"#!(' %u+&'5 !+"# -u+/# $+ u &(+,!# %u'$# ' 9'' $+s!+/'$# %# ,(
+,!"+s' %#&"'&'":' ' $#s # &"+s !+"s#'s !'"' *u+ s+ +%'"/u+ $+-!"#%+s# -' $(s&"(u%(3.
S+ &"'&' $+ '-/ !"#$u% # s+"(%(# *u+ !u+$# !"#'" !"(,+"#
S+ !u+$+ '!-(%'" s#"+ -' !(+-5 ' *u+ +s&+ s+ '!-(%' s#"+ -'s ,'#s.
D++":'s %#s($+"'" -' 'u$' $+ '-/u(+ *u+ &+/' -'s 9'(-($'$+s
+%+s'"('s !'"' $+s'""#--'" +- !"#$u%
M(+&"'s '!"+$# -' +-'#"'%(3 $+ ,( !"#$u% '&(4'%&+"('- +%+s(&'":''u$' $+ ,(s !'!'s5 ' *u+ +--#s s'+ +-'#"'"-# ,+ !#$":' +
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ANALISIS DEL PRODUCTO N# 24DEL RPODUCTO
P"+%(# $+ +&'
E- !"+%(# su/+"($# $+ ,( !"#$u% +s 2.000
C'-($'$ $+- !"#$u%
D+# ,+#"'" -' %'&($'$ $+ '-%#9#- *u+ -+ '/"+/# ' ,( !"#$u%.
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V#-u,+ $+ +&'s
D+ %'$' +s+%(' $+# 9'%+" 10 '&(4'%&+"('-+s5 +s!+"# *u+ ,( !"#$u%
s+' '/"'$'-+ '- !-(%# !'"' 's: &++" u u+ #-u,+ $+ +&'s.
V+&'' s#"+ ,( %#,!+&+%('
L' +&'' s#"+ ,( %#,!+&+%(' +s *u+ +s&+ !"#$u% +s *u+ s# +- (%#
*u+ +$+ '&(4'%&+"('-+s + +- s'-3.
R(+s/# &)%(%#
E- "(+s/# *u+ !u+$# %#""+" %# ,( !"#$u% +s *u+ # &+/' +- #-u,+ $+
+&' '$+%u'$# !'"' "+%u!+"'" ,( %'!(&'-.
ANALISIS DEL PRODUCTO N#4PROS Y CONTRAS
PROS
E- /+- '&(4'%&+"('- +s u !"#$u% *u+ $+s(+%&' &us ,'#s5 s( +%+s($'$
$+ us'" '/u' '3.
E '-/u#s %'s#s +-(,(' +- 77.78 $+ -#s /)",++s *u+ s+ +%u+&"' +
&us ,'#s.
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H($"'&' -' !(+- ' *u+ %#&(++ ,(%"# +s+"'s $+ (&',(' E.
CONTRAS
N# &+$":' +- ,(s,# #-u,+ $+ +&'s *u+ +- *u+ &(++ -#s !"#$u%s $+
,(s %#,!'+"#s *u+ +$+ %#,($'
L' %'&($'$ $+ '-%#9#- *u+ -+ '/"+/# '- !"#$u%. G"'%('s ' +s s+ !u+$+
$+s('" -' '&+%(3 $+ -' +s+%(' *u+ -+ '/"+/# '- '&(4'%&+"('-.
A- 9'%+" '"(#s '&(4'%&+"('-+s %#""# +- "(+s/# $+ &++" !)"$($'s /"'%('s '-
'# #-u,+ $+ +&' *u+ 9' !'"' +s&+ !"#$u%.
ANALISIS DE PRODUCTO N# 4ANALISISDE OTRAS EMPRESAS
ENTREVISTAS A ABRICANTES
ENTREVISTA AL GERNETE DE FLIMPIEZA BIODEGRADABLES DE BOGOTA
Cu=- +s -' ,(s(3 $+ su +,!"+s'
L' ,(s(3 $+ ,( +,!"+s' +s !"#$u%(" %#,+"%('-(;'" %# -' ,+#" %'-($'$
&+%#-3/(%#s (su,#s su,((s&"#s !'"' +- 's+# $+ $#s ',(+&+s :s(%#s5
(s&(&u%(#'-+s $+- 9#/'" us%'$# s#"+ !'s'" -'s +
%-(+&+s + )-5 ,+"%'$# '%(#'-5 !'"' +s s+ %#&"'&' %# u &'-+
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9u,'# %'!'%(&'$# ,#&('$# *u+ !+",(&+ #&++" $+ ,'+"' +*u(&'&('
u' "+&"(u%(3 !'"' -#s %-(+&+s5 !"#++$#"+s5 %#-'#"'$#"+s5 ,+$(#
',(+&+ s#%(#s.
Cu=-+s s# -#s !"#$u%s $+ 's+# *u+ !"#$u%+ + su +,!"+s'
L#s !"#$u%s $+ 's+# $+ &++,#s + -' +,!"+s' s#>J'3 -:*u($# !'"' ,'#s5 '3 -:*u($# !'"' +- %u+"!#5 $+s+/"'s'&+
($us&"('5 su'(;'&+ &+
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Es&' +,!"+s' &(++ u ,'#" (+- $+ !"#$u%%(3 ' %#,!'"'%(3 $+- $+ ,(
,(%"# +,!"+s'.
E +s&' +,!"+s' ' -#s /+-+s '&(4'%&+"('-+s # %#&(++ ,(%"# +s+"'s $+
(&',(' E.
DEBILIDADES ORTALEZAS OPORTUNIDADES AMENAZAS
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P"#$u% %# $+,'s('$#'-%#9#-
Es --','&(# !'"' +-!u-(%#
N# 9' %#,!+&+%('+ +- s'-3
H' +,!"+s's"+%##%($'s *u+ -#s'%' $+- ,+"%'$#
H' !+"s#'s *u+ -# +(+%+s'"(#
S+ !u+$+ $+%(" *u++s $+ us# $('"(#
A!#' -' 9(/(++ L' %#,!+&+%(' &(++,'*u('s *u+ "+/u-'-' %'&($'$ $+ '-%#9#-+%+s'"('
N# +s "+%#,+$'-+$+'"-# '- '-%'%+ $+ -#s(#s
T(++ '"#,'s (%#s Es u+# !'"' -'s'-u$
E- (&+"+&5 ' *u+ 9'!=/('s *u+ s++%'"/' $+ $+s!"+%(''- /+- '&(4'%&+"('-
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PROCESO DE ABRICACION
PASO A PASO
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LOS MATERIALES SON>
S+(s %u%9'"'$'s # 70 ,(-(-(&"#s $+ '-%#9#- +&:-(%#
$+ %u%9'"'$'s $+ %'"#!#-
$+ %u%9'"'$'s $+ /-(%+"(' !u"'
$+ %u%9'"'$'s $+ &"(+&'#-',('
PREPARACION>
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PRIMER PASO> (+"&+ 70 ,(-(-(&"#s $+ '-%#9#- +&:-(%# + u "+%(!(+&+ '%:#.
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SEGUNDO PASO> 'u$=$#s+ %# u %#-'$#" s+ (+"&+ %'"#!#- + +-
,(s,# "+%(!(+&+ $#$+ +s&= +- '-%#9#-.
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TERCER PASO> s+ (+"&+ +- &+' + +- "+%(!(+&+ $#$+ +s&= +- '-%#9#- +-
%'"#!#-.
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CUARTO PASO> s+ (+"&+ -' /-(%+"(' + +- ,(s,# "+%(!(+&+ $#$+ s+
+"&(3 +- '-%#9#-5 %'"#!#- +- &+'.
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QUINTO PASO> + +- "+%(!(+&+ s+ "+u+-+ $#s -#s (/"+$(+&+s 9's&'
*u+ $+ u' %#%+&"'%(3 /+-'&(#s'.
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SE@TO PASO> + +- "+%(!(+&+ $#$+ +s&= -' ,+;%-' '&+"(#"5 '!-(%',#s -'
+s+%(' +s+%('s $+ &'-%#5 "+s' ,';''.
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SEPTIMO PASO> s+ !"#%+$+ ' '/"+/'" + -' ,+;%-' '&+"(#" +- %#-#"'&++- %#-#"'&+ s+ (+"&+ $+!+$+ $+ -' +s+%('5 -u+/# $+ '/"+/'"-+ +-
%#-#"'&+ $+ "+u+-+ $# %# u ,(
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OCTAVO PASO> -u+/# $+ &++" u+s&"# '&(4'%&+"('- -(s !'"' +'s'"5 s+-+ '/"+/' ,(%"# +s+"'s $+ (&',(' E $+ u+# s+ "+u+-+ $# %# +-
,(
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NOVENO PASO> ' %# u+s&"' ,+;%-' -(s&'5 !"#%+$+,#s ' +'s'" +-
'&(4'%&+"('- + -#s &'""#s !-=s&(%#s.
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COSTOS
TABLA DE COSTOS>
INSUMOS COSTO DECOMPRA
PORCENTAJEUTILIZADO
COSTO PORPORCENTAJE
TOTAL
ALCOHOL 1.000 28 2.20 1.000
ESENCIA .000 108 00 .000
CARBOPOL .00 208 1.100 .00
GLISERINA .000 08 1.200 .000
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MICRO ESERAS 1.000 28 .0 1.000
TEA .000 08 10 .000
COLORANTE .00 18 1.2 .00
MANO DE OBRA 0 0 0
PRECIO NETO 1.220 %u
PRECIO AL PBLICO 2.000 %u
GANANCIA 0 %u
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IDENTIDAD CORPORATIVA
LOGO
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ESLOGAN
FRESCURA EN TUS MANOS
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Es&+ +s-#/' +
F"+s%u"' + &us ,'#s5 ' *u+ %'$' +; *u+ &+ '!-(%'s u !#%# $+ ,( /+-
'&(4'%&+"('- + &us ,'#s s(+&+s u' "+s%u"' (,+$('&' + &us ,'#s.
COLORES CORPORATIVOS
V+"$+>
N'&u"'-+;'5 +s!+"';'5 +*u(-("(#
T"'s!'"+&+
Pu"+;'5 "+s%u"' -(,!(+;'
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PRINCIPIOS CORPORATIVOS
QUINES SOMOS
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S#,#s u' ,(%"#4+,!"+s' *u+ '%'' $+ %#,+;'" ' %#,+"%('-(;'" sus
!"#$u%s *u+ +s!+"' %"+%+" ' ,=s + u u&u"#. Bus%',#s #,+&'" -'
9(/(++ ' -' /+&+.P#s++,#s !"#$u%s (%#s 9+%9#s ' ,'#5 -#s %u'-+s %u'$#
%#,+;',#s ' s'%'"-#s s+ +$+ (+.
MISIN
S+" -#s ,+#"+s + -' ($us&"(' $+ -(,!(+;' $+ ,'#s s'&(s'%+" -'
+%+s($'$ $+- %#su,($#" %# u+s&"# !"#$u% $+ /"' %'-($'$ s(+$#
++%&(# '- $+s(+%&'" -'s ,'#s $+- %#su,($#" ++(%('" '- ,+$(#
',(+&+ ' *u+ '- us'" +- /+- '&('%&+"('- s+ !#$":' $+'" $+ us'" '/u' +
+- -''$# $+ -'s ,'#s.
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VISIN
S+" u' #"/'(;'%(3 s3-($'5 -:$+" + +- ,+"%'$# '%(#'-5 + +- ,+"%'$# $+
-' 9(/(++ !"+s+"'%(3 $+- ',(+&+ :s(%#5 (s&(&u%(#'-+s $+- 9#/'"5
%# !"#$u%s s+"(%(#s $+ '-&' %'-($'$ + '",#:' %# +- ,+$(#
',(+&+
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DESCRIPCIN DEL PRODUCTO
E- /+- '&(4'%&+"('- %u($'5 -(,!(' $+s(+%&' -'s ,'#s $+ ,'+"'
!"#u$'.
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A QUIEN VA DIRIGIDO EL PRODUCTO
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7/26/2019 Anti Bacteriales Cowboy
40/40
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