Richard Barker1715 July 5, 2016Ethics Su16 TuesPresentation on Customers

Opening the BoxCase study: Is PR ever obligated to customers?

April 4-5|2013

(Sarkar, 2013)

The Next Xbox Will Require an Internet Connection To Start Games, Sources Say – Kotaku

The Media

!#$%^&$&(@$$

Gamers

Sorry, I don't get the drama... That's the world we live in.

#dealwithitAdam Orth

Microsoft Studios

Creative Director

(Nelson, 2013)

We apologize....

No official announcements…

No further comment….

Microsoft Studios

Public Affairs

Microsoft The Public

May 21|2013

Streamed to 8.5 million homes ZERO explanation of connectivity

Microsoft Press Conference – Game Console Product Reveal

May 21|2013

(Makuch, 2013)

(Schreier, 2013)

…you don't always have to be connected.

Don Mattrick Microsoft Studios President

…requires internet connection……every 24 hours I believe…

Phil Harrison Microsoft Vice President

? ?? The Five Biggest Problems With The Xbox One – Forbes 

That Xbox One Reveal Sure Was A Disaster, Huh? – Kotaku

Xbox One: Microsoft's Mixed Messages– IGN

Discussions were of potential scenarios…

No confirmed details today, nor will there be.

June 6|2013

....must connect to the internet every 24 hours…

(343 Industries, 2013)

-I don’t have home internet-I’m in the military stationed overseas-This is privacy infringement

# %*

June 10-14|2013

Live-streamed to 21 million homes

ZERO mention of connectivity (BIDAUX, 2014)

48,000 media & industry leaders attend

The Electronic Gaming Exposition (E3)

June 10|2013

We already have a product for people who do not have an internet connection. Its called the XBOX 360.

(Gametrailers, 2013)

Stick with 360, that’s your message….?

-I read about a person on a Nuclear Sub.

-I cant imagine its easy getting an internet connection.

-I can empathize, if I was on a nuclear sub I would be disappointed.

What is your response to gamers upset about internet…?

Geoff Keighley

Gametrailers

Video Host

June 11-17|2013

! !!…

Gamers Without Internet Can Stick With Xbox 360, Says Microsoft – IGN

Microsoft Alienates Troops With The Always-Online Xbox One– The Business Insider

Don Mattrick on if You Live in a Nuclear Submarine and Have No Internet: “Get a 360” – Playstation Lifestyle

Microsoft exec on Xbox One: No Internet? Get an Xbox 360– CNET

Xbox 1: Don't Buy the New Xbox If You Don't Have Internet, Says Microsoft– MIC

Microsoft "Has Alienated" the U.S. Military With Xbox One – Escapist Magazine

No Internet access? Microsoft advises you to skip Xbox One, stay with aging Xbox 360 – PC World

# %*# %*

# %* # %*# %*

We listened to your feedback…  An internet connection will NOT be required…

(XBox, 2013)

June 19|2013

What would you have done?

Adam Orth

Microsoft Studios

Creative Director

Microsoft

The Media

The Public

Microsoft Studios

Public Affairs

Don Mattrick

Microsoft Studios

President

Geoff Keighley

Gametrailers

Video Host

Gamers

Phil Harrison

Microsoft

Vice President

Bibliography343 Industries. (2013, June 6). xbox.com. Retrieved from http://news.xbox.com/2013/06/06/connected/

BIDAUX, T. (2014, June 17). icopartners.com. Retrieved from http://icopartners.com/2014/06/who-won-e3-2014/

Farokhmanesh, M. (2013, May 21). Retrieved from Polygon: http://www.polygon.com/2013/5/21/4353538/xbox-one-perform-recurring-online-checks-even-for-offline-play

Gametrailers. (2013, June 11). Youtube. Retrieved from https://www.youtube.com/watch?v=bTAKSBvuT-A

IGN. (2015, July 1). IGN.com. Retrieved from http://www.ign.com/wikis/e3/Attendance_and_Stats

Makuch, E. (2013, May 21). Retrieved from GameSpot: http://www.gamespot.com/articles/xbox-one-will-not-require-constant-internet-connection/1100-6408662/

McWhertor, M. (2013, May 21). Polygon. Retrieved from http://www.polygon.com/2013/5/21/4347122/xbox-next-gen-always-on-requirements-microsoft

Nelson, M. (2013, April 5). MajorNelson.com. Retrieved from https://majornelson.com/2013/04/05/official-statement-on-what-was-said-yesterday/

Sarkar, S. (2013, April 5). Polygon. Retrieved from http://www.polygon.com/2013/4/5/4186676/always-on-consoles-unease-xbox-adam-orth-microsoft

Schreier, J. (2013, May 21). Kotaku. Retrieved from http://kotaku.com/xbox-one-does-require-internet-connection-cant-play-o-509164109

Warren, T. (2012, June 16). theverge.com. Retrieved from http://www.theverge.com/2012/6/16/3090944/microsoft-xbox-720-kinect-2-kinect-glasses-doc-leak-rumor

XBox. (2013, June 19). XBox.com. Retrieved from http://news.xbox.com/2013/06/19/update/