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De data uitdaging voor service providers Jeroen Bronkhorst – Innovation Lead October 17, 2019 “Alles is Data” DHPA Netwerkbijeenkomst

“Alles is Data” · Fast Data Core processing of data in motion Data is • Ingested • Restructured, enriched • Persisted for real-time usage and offline analytics • Applied

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Page 1: “Alles is Data” · Fast Data Core processing of data in motion Data is • Ingested • Restructured, enriched • Persisted for real-time usage and offline analytics • Applied

De data uitdagingvoor service providers

Jeroen Bronkhorst – Innovation LeadOctober 17, 2019

“Alles isData”

DHPA Netwerkbijeenkomst

Page 2: “Alles is Data” · Fast Data Core processing of data in motion Data is • Ingested • Restructured, enriched • Persisted for real-time usage and offline analytics • Applied

“Data can transform serviceproviders and their customers”Unlocked through Artificial Intelligence and AdvancedAnalytics

2

Page 3: “Alles is Data” · Fast Data Core processing of data in motion Data is • Ingested • Restructured, enriched • Persisted for real-time usage and offline analytics • Applied

DATA IS CREATED AND (RE)USED EVERYWHERE AND INEVERY’THING’!

3

Page 4: “Alles is Data” · Fast Data Core processing of data in motion Data is • Ingested • Restructured, enriched • Persisted for real-time usage and offline analytics • Applied

INTELLIGENCE IS KEY FOR EXTRACTING VALUE FROM DATAEXPLOSION

How will you unlock

hidden insights to drive

competitive

advantage, new

revenue streams and

operational efficiency?

Greater than

40ZBsby 2020

4

Page 5: “Alles is Data” · Fast Data Core processing of data in motion Data is • Ingested • Restructured, enriched • Persisted for real-time usage and offline analytics • Applied

SERVICE PROVIDER DATA OPPORTUNITIES

1. Optimize service deliverycustomer value – improved service levels

service provider value – better margins & loyalty

2. New (data) servicescustomer value – get better insights from their data

service provider value – new revenue &differentiation

5

Page 6: “Alles is Data” · Fast Data Core processing of data in motion Data is • Ingested • Restructured, enriched • Persisted for real-time usage and offline analytics • Applied

CHALLENGES TO UNLOCKING DATA’S FULL POTENTIAL

6

1 Reacting to unexpected problems

Countless hours pouring over logs and files2

3 Vendor support adds to frustration

1 Delays, disruption to applications

Complexity of operations2

3 Human error

Reactive, inefficient IT

Business risk

Results in application delays and lost productivity: The app-data gap

Page 7: “Alles is Data” · Fast Data Core processing of data in motion Data is • Ingested • Restructured, enriched • Persisted for real-time usage and offline analytics • Applied

YOU CAN’T AFFORD AN APP-DATA GAP

7

DataApps

Loading

Page 8: “Alles is Data” · Fast Data Core processing of data in motion Data is • Ingested • Restructured, enriched • Persisted for real-time usage and offline analytics • Applied

WHAT CAUSES THE APP-DATA GAP?

8

Storage

Network

Virtualization100s ofVariables

Far too complex for humans to solve!

More than

90%of problems

arise from abovethe storage layer*

Reliable & fast storagesolves only half the problem

Server

*IDC, Server and Storage Availability Survey Results, April 2019

Page 9: “Alles is Data” · Fast Data Core processing of data in motion Data is • Ingested • Restructured, enriched • Persisted for real-time usage and offline analytics • Applied

Example: HPE Support Services automated by HPE Infosight

OPTIMIZE SERVICE DELIVERY THROUGH ARTIFICIALINTELLIGENCE

9

5 key steps in the machine learning and

predictive analytics process

1. Observing – the 1000s of data points and sensors

built into the HPE server and storage products

2. Learning – applying advanced pattern recognition

to the sensor data collected across all devices

globally

3. Predicting – anticipating problems based on the

observations and learnings

4. Recommending – intelligent decisions that prevent

issues, improve performance, and optimize

resources

5. Acting – automation resulting in game-changing

benefits and outcomes

Page 10: “Alles is Data” · Fast Data Core processing of data in motion Data is • Ingested • Restructured, enriched • Persisted for real-time usage and offline analytics • Applied

Global Intelligence enables faster innovation

BUSINESS OUTCOMES?!

101. Analyst White paper by ESG “Assessing the financial impact of HPE InfoSight predictive analytics”, September 20172. Illustrates potential savings based on customer surveys. HPE does not provide financial advice3. HPE Business White paper “Redefining the standard for system availability”, August 2017

AI-Driven Efficiency

By spending up to 85% less

time managing storage1

with over 99.9999%measured uptime2

Always On, Always Fast

with 86% of issues automatically

opened and resolved3

Transformed Support

Page 11: “Alles is Data” · Fast Data Core processing of data in motion Data is • Ingested • Restructured, enriched • Persisted for real-time usage and offline analytics • Applied

SERVICE PROVIDER DATA OPPORTUNITIES

1. Optimize service delivery

customer value – improved service levels

service provider value – better margins & loyalty

2. New (data) services

customer value – get better insights from their data

service provider value – new revenue &differentiation

11

Page 12: “Alles is Data” · Fast Data Core processing of data in motion Data is • Ingested • Restructured, enriched • Persisted for real-time usage and offline analytics • Applied

DATA SPANS FROM EDGE TO CLOUD

12

Edge Cloud

Where is datagenerated?

How long do youhave to take

action?

What governance & securityregulations do you need to comply

with?

What are yourbusiness goals?

How do you prepare and integratedata for advanced analytics?

What does thatdata consist

of?

Page 13: “Alles is Data” · Fast Data Core processing of data in motion Data is • Ingested • Restructured, enriched • Persisted for real-time usage and offline analytics • Applied

FINANCIAL SERVICES DATA PIPELINE EXAMPLE

13

ContactlessPayments

Instant Payments Data Lake Fraud Detection

Bank Systems

Continuous Improvement

Page 14: “Alles is Data” · Fast Data Core processing of data in motion Data is • Ingested • Restructured, enriched • Persisted for real-time usage and offline analytics • Applied

DATA PIPELINE MODEL

14

Internet of ThingsEdge processing of data in motion

Data is

• Acquired

• Queued, routed and orchestrated

• Cached and stored locally

• Applied with rules and analyticmodels

Fast DataCore processing of data in motion

Data is

• Ingested

• Restructured, enriched

• Persisted for real-time usage andoffline analytics

• Applied with rules and analyticmodels

Big DataAnalysis of data at rest

Data is

• Hosted in data lakes

• Transformed and restructured

• Aggregated

• Molded by rules, models

• Prepared for Deep Learning

Artificial IntelligenceDeep learning / machine learning

Data

• Trains and builds analytic models

• Creates test models

Analytic Models & Data Science Tools

Business Systems

Edge Cloud

Page 15: “Alles is Data” · Fast Data Core processing of data in motion Data is • Ingested • Restructured, enriched • Persisted for real-time usage and offline analytics • Applied

Learnings from HPE customer interviews in 1HFY19

CUSTOMERS STRUGGLE TO ADOPT DATA ANALYTICS

15

Data analytics tools sprawl- Selecting the right tools takes time- Tools & versions often changing- Complex tool deployment- Data scientists expect latest and greatest

IT unable to support data analyticsfrom the agile development to the production process- Mode 1 Infrastructure (bi-modal IT, Silo’ed)- No self service options- Unpredictable growth hard to facilitate- Traditional way of working (not DevOps)- No Hybrid IT support strategy

Security hard to manage- Support multiple users and groups (internal and external)- Right level at right phase of the project- Data management (data integrity and compliancy of

sources)

Data specialists are rare- Tough to find, hard to keep (motivation)- Important to keep busy (infrastructure & tool availability)- Keep them busy with the right work

(not: installing tools, getting access to data sources)

Page 16: “Alles is Data” · Fast Data Core processing of data in motion Data is • Ingested • Restructured, enriched • Persisted for real-time usage and offline analytics • Applied

Where do you want to play?

NEW (DATA) SERVICES OPPORTUNITIES

16

Datacenter

Server | Storage | Network

Server- | Storage- | Network virtualization

(Container) Operating System

Container 2 Container 4Container 3

Infr

aas

aS

erv

ice

Co

nta

iners

as

aS

erv

ice

Cloud (Container)Infrastructure

Service

Container 1 Container 5

Hybrid IT InfrastructureManagement

Operating System Management

Container Runtime, Packaging,Orchestration & Cluster

Management

Virtualization & CloudManagement

DataAnalytics

App 1

DataAnalytics

App 5

DataAnalytics

App 4

Self Service Portal & Catalog

Pla

tfo

rmas

aS

erv

ice

/D

ata

An

aly

tic

sas

aS

erv

ice

DataAnalytics

App 3

DataAnalytics

App 2

Build- | Deployment Automation

App Data 2 App Data 4App Data 3

Application Life CycleManagement

Continuous Integration /Continuous Delivery

Build / Deployment Management

Portal- | Catalog- | APIManagement

Data Management

App Data 1 App Data 5

Persistent Distributed (Big) Data

Page 17: “Alles is Data” · Fast Data Core processing of data in motion Data is • Ingested • Restructured, enriched • Persisted for real-time usage and offline analytics • Applied

THANK YOU!

Jeroen Bronkhorst – Innovation [email protected]

“Alles isData”

DHPA Netwerkbijeenkomst