“Think Before You Shrink”static.webfulfillment.com/tlmi/blogs.dir/31/files/2012/... · 2014-01-03 · Smart TLMI Technical Conference Shrink Label Application Equipment ManufacturersShrink

SmartTLMI Technical Conference

Contract DecoratingContract Decorating

“Think Before You Shrink”How Contract Decorating Can

Be Your Shrink Sleeve Solution

Will SchretzmanVP of PackagingVerst Group Logistics


Packaging Market TrendsPackaging Market Trends

(2008 Millions Dollars)

Source: Fredonia

Trends

• Shift in product mix toward higher

value labels for differentiation

– Full body Shrink, clear PS labels

• Application equipment advances

driving total applied cost down for

Shrink & PS

• Rising interest in value-added label

functionality

– Security, expanded product

information

• Growth by application– Glue (3%)

– Pressure Sensitive 2-5%

– Shrink 10+%

– Roll Fed 14%

– In-Mold 6%

Contract Shrink Labeling represents ~8% ($38MM) of overall Sleeve Market


Sleeve Label Market $477 MillionSleeve Label Market $477 Million

Source: Industry Estimate 2009

All Others 52.1%

CCL5.2% Gilbreth

4%

Fort Dearborn8.8%

AmericanFuji Seal

20 %

Printpack(Seal it)9.9%

All Others• Multicolor• Sleever Intl.• Smyth• SleeveCo• Hammer Litho• Color Craft• Tadbik• CP Flexible• WS Packaging• Osio• Packstar• CL&D• MRI Flexible• Sancoa• Safety Seal• National Label• Walle• etc…..

Shrink Sleeve Label Printers


Shrink Sleeve Contract DecoratingShrink Sleeve Contract Decorating

P&G Colgate Palmolive Dial Corporation Ken’s Foods Coca-Cola Dr Pepper Snapple Group Miller - Coors Brewing JM Smucker Alberto Culver Avon Schwarzkopf & Henkel Kimberly Clark L’Oreal USA General Mills ConAgra Clorox Church & Dwight Elmer’s Kraft Foods Brown Forman


Contract Decorating AdvantagesContract Decorating Advantages

Little or No Capital Investment Multiple Automated Lines for Maximum

Yields and Volume Capabilities Minimal Risk Increased Productivity –Decorated Pre-fill

– Estimated at 10% to 35% compared toinline filling/decorating

Expert Technical Support Supply Chain Management Quality Systems Decreased Scrap <1% Decreased Downtime Flexibility Turn Key Service…….


Turn Key ServiceTurn Key Service

True “Turn-Key” Operation

Contract Packaging

Shrink Labeling

Warehousing &Logistics

Transportation

“One Stop Shop”


Who are the players?Who are the players?

Verst Group Logistics– Shrink Labeling, POP Displays

Alliance Labeling– Shrink Labeling, PS labeling

Monarch Plastics– Blow Molding, Shrink Labeling

Mavpak Contract Packaging– Shrink Labeling

Eastgate Graphics– UV Direct printing, Shrink Labeling

American Fuji Seal, NAFM, PDC & Axon– Equipment and small scale decorating


WhatWhat’’s in the box?s in the box?

High Speed Automatic ShrinkLabeling – Manual Labeling

Full Service ContractPackaging

Flexible WarehousingOperations

Inventory Control Capability

Pallet, Case and Pick Packorder selection capability

Distribution Service

Bar Coding Capabilities

Serial/Date Code Control

Direct print code dating

POP Display Assembly &Fulfillment

Quality Program: ISO, LeanManufacturing

Pallet Exchange

Sanitation Program

Recycling Program

Contract Decorating Value


Sleeve Labeling ApplicationSleeve Labeling Application


Shrink Label Application Equipment ManufacturersShrink Label Application Equipment Manufacturers

Strong construction, Prices range from $100K - $1MM perMachine &

Shrink Tunnel Combination

ManufacturerLabel Converter

AffiliationUS-Based Line Speeds* Rotary/In-Line

Axon None YES 80-300 BPM In-Line

Fuji Intersleeve Fuji Seal No 250 - 500 BPM In-Line

Karlville None No 80- 300 BPM In-Line

NAFM None No 600 BPM In- Line & Rotary

PDC None Yes 150 - 500 BPM In-Line

SleeverSleever

InternationalNo 600 BPM In-Line & Rotary


Shrink Application Flow ChartShrink Application Flow Chart

Application Options

Auto vs. Manual

Label Placement

Secondary Packaging/Logistics

Short (Manual)Production Run

Full Production

1. Tooling for Auto Application (Feasibility) Drawings/Samples2. Timing Requirements / Lead Time3. Decreased Toll Charge for Auto Apply4. Steam Application5. Descrambler/Auto-Orientation/Case Packer

1. Inbound Case/Bags/Bulk Boxes (Lined) /Bulk Palletized2. Tumble Packed vs. Soldier Packed3. Pre vs. Post Fill4. Pallet Load Specification5. Stack in trailer and warehouse6. WMS Tracking/Lot-Date Coding/Inventory Reporting

Shipping Specifications

1. Primarily Determined at Label Development Stage2. Tack at bottom of Container (Round vs. Non-Round)3. Label Perforation (In-Line)/Placement4. Testing with Grid Material –Specify Films, Dimensions5. Final Testing with Actual Printed material6. Establish Quality Requirements/Scrap/Placement

Requirements with Physical Samples at or before Production

1. Bags/Trays/Corrugated Boxes/POP Display (Post-Fill)2. Multi-Packing/Club Store packaging (Post-Fill)3. Transportation To/From4. Warehousing and Storage/Safety Stock

1. Project Team/Account Manager2, Line Trials (Digital Prints)3. Identify Single Point of Contact (SOP)4. Supply Chain Management


Container Selection

Sizing &Line Trial

Graphics &Prototype

ShortProduction Run

Full Production

1. Glass – Plastic - other2. Blow molded - Thermal formed3. Contour - Taper - Radius

1. PVC - OPS - PET-G - PLA2. Shrink %3. Environmental concerns – Company Policies4. Relative costs5. Application equipment & shrink tunnel6. Pre- or Post-fill application7. Expected Line speed8. Quality Review - Expectations

Material Selection

1. Lay flat & Cut length determined2. Is a thermally activated heat seal needed?3. Grid Testing for distortion (graphics)4. Containers filled with product to determine

effect on label process5. Quality Review - Expectations

1. Print options: Flexographic – Rotogravure –Digital - Offset

2. Pre-production review Art, design3. Placement of graphics - panels4. Review distortion of graphic elements5. Digital prototypes created6. Quality Review - Expectations

Shrink Label Development

Think BeforeThink BeforeYou ShrinkYou Shrink


Label Size & ShrinkLabel Size & ShrinkPercentagePercentage

Step 1: Determine Lay Flat & Shrink %Needed

Measure (with a Caliper) the smallest &largest diameters of the container

Label “Lay Flat” = LargestCircumference divided by 2 and add3mm.

Shrink % is difference betweenlargest and smallest diameter orcircumference.

Think Before You Shrink


Label Size & ShrinkLabel Size & ShrinkPercentagePercentage

Step 2: Determine Cut Length (Repeat)

Take a flexible ruler and measure alongthe containers contour the distance fromthe top of the container, where you wantthe label to start, to the bottom, where youwant it to end

Build in clear area (top & bottom) for thecustomer’s applicator to read as an eye-mark for cutting purposes

4 mm clear (2 mm top & 2 mm bottom) isthe industry standard. This may vary if thecustomer supplies specifications.



Label Size & Shrink PercentageLabel Size & Shrink Percentage

Step 3: Preliminary – Label Templateor Die line

Step 4: Seam Location (offset).

Step 5: Distortions – Graphics &Panel Alignment



A digital printed sleeve is a source for developmentas well as sales samples and photo shoots.

Technology is making great strides into the area ofshrink compensation or warping software

Art Development:Art Development:Shrink Compensation & DistortionShrink Compensation & Distortion

– Shrink Labels require a distortion or compensationof graphics so when it conforms to the containershape logos and graphic elements appear correct.

– Take into affect the container shape whendesigning.

– A printed grid pattern is a tool that will give datahow the sleeve is forming to the container. It willshow patterns of distortion areas either to avoid orleave room for compensation of the graphics.



Thank You

[email protected]

www.verstgroup.com

1-800-582-6706

“ We Simplify our Customers’ Logistics World ”

Documents

“Think Before You Shrink”static.webfulfillment.com/tlmi/blogs.dir/31/files/2012/... · 2014-01-03 · Smart TLMI Technical Conference Shrink Label Application Equipment ManufacturersShrink