APICS FLWC Marketing Plan

2005-2006

OJECTIVES:

1. Increase Market Penetration by at Least 5%

1. Develop a consensus marketing base of target companies. Categorize by manufacturing and add new categories of distribution, process oriented, and healthcare companies.

2. Determine the chapter penetration of that existing market database.

3. Develop measurable improvement goals such as:

1. Target 100 new companies

2. Obtain 15% increase of companies joining APICS from that effort

OJECTIVES Continued:

2. Obtain 50% of the certified membership, as of the June 30, 2005 roles, in a certification maintenance workshop

1. Identify the number of certified members

2. Target these certified members for workshop attendance.

1. CSF – Have the workshop schedule in place by August 1st.

Strategies for increasing APICS awareness and participation:

1. Expand Outsource Agreement to Include Marketing Role.

2. Target companies and divide into following categories:

i. Closing

ii. Marketing

iii.New Opportunities

Critical Success Factors

1. Use of ACT Database

2. Web Site Enhancements

3. Company Coordinator Program

4. QMS Resources

1. Act Database

1. Current Status

2. Short Term Enhancements• Field Clean up – remove unnecessary fields, and add other useful

fields, such as: Badge Field, PDP Reservation Field, PDP Attendance Tab, Education Course Attendance Tab and Fields, etc.

3. Long Term Enhancements• Web Enabled Act Version

2. Web Site Enhancements

1. Current Status

2. Short Term Enhancements

3. Long Term Enhancements• Web Enabled Act Version

3. Company Coordinator Program

Use of Company Coordinators in support of

chapter’s goals

- Create a Histogram of Companies

1. Categorize Company membership into groups

1. Large >25

2. Medium 10 – 25

3. Small <10

3. Company Coordinator Program (continued)

Use of Company Coordinators in support of chapter’s

goals (Continued)

2. Target the companies with the best potential.

• CSF – CC’s at the large category at the Ambassador level

3. Company Coordinator Program (continued)

Use of Company Coordinators in support of chapter’s

goals (Continued)

3. Clear Definition of Expectations

1. Represent APICS in their company

• Education

• PDP’s

• Know who’s who at the Chapter & BoD

• Liason

3. Company Coordinator Program (continued)

Use of Company Coordinators in support of chapter’s

goals (Continued)

3. Clear Definition of Expectations

2. Explain Advantages of Group Site Membership vs. Professional

• Responsible for coordination of CS members

• Sells APICS & what it stands for

3. Company Coordinator Program (continued)

Use of Company Coordinators in support of chapter’s

goals (Continued)

3. Clear Definition of Expectations

3. Becomes an APICS Ambassador

APICS FLWC Education Plan

2005-2006

Education Plan-CPIM

1. One cycle 2-Day CPIM Review Courses. (Fridays) Possible exception is BSCM, which would still require three full days.

2. Three courses of 3-Hour Per week evening (8-9 weeks long) CPIM Review Courses (Mondays)

3. QMS Self Study eCourses

2-Day CPIM Review Courses

1. When APICS reconfigured the program in 2000, they made all of the courses 32 hours in length.

2. FLWC reduced that time to 24 hours (Three-Days)

3. I have now taught all of the courses enough to conclude that there still is “fluff” material in the courseware and that it is feasible to deliver the courses in two-days.

4. I have noticed signs of a few other chapters leaning this way

5. Three days per month is a lot of time off for the candidates

Education Plan-CIRM

1. QMS eCourses?? CIRM status to be redefined.

Education Plan-Fundamentals 1. Two courses per year in 4 hour increments. (Need

to decide times)