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By
G.Vishal Chakravarthy 35274Prasanna Kumar 35310 Sameer Chakraborthy 35259
APOLLOHOSPITALS
INTRODUCTION Apollo hospital was started by Dr.Prathap C Reddy in
1983. Apollo Hospitals was named after the first spacecraft
that landed on the moon Apollo hospital has over 8500 beds in 53 hospitals in
india and across asia and africa
The Apollo GroupApollo Munich health insuranceApollo health street Limited Apollo PharmaciesApollo health and lifestyle LimitedMed varsity online limitedApollo Telemedicine Enterprises Limited (ATELFamily Health Plan Limited (FHPL)Equipment WorldKeimed.com LimitedApollo Global Projects Consultancy
Growth story
2011:
Pioneer
2006:Recognition and awards
1990:
Diversification
1988: Expansion
1983: Inception
2000: Growth
Health care industry in India
Key PlayersFinancial Outlook of ApolloBeyond the business
Health care industry in India Operates in public and private sectors and
consists of hospitals and allied sectors. Country’s middle class grew from 45% in
1998 to 63% in 2012. Growing at a rate of 23% per annum with a
revenue of $40 billion in 2012 which is roughly 7% of Indian GDP.
Private healthcare sector accounts for nearly 80% of the health expenditure in India.
Private Health Sector
Key Players in private health sector
Financial Performance Main sources of revenue are hospitals and
standalone pharmacy outlets.
With the increased network of hospitals and standalone pharmacy outlets, the revenue increased to Rs 25 billion in 2011 from 19 billion in 2010.
Compound annual growth rate (CAGR) of 19%.
Beyond the businessCorporate Social Responsibility:
Apollo Reach Hospitals: To make advanced technology and experienced medical professionals accessible to the people living in rural and semi-urban areas in the country.
SACHi: Saving A Child's Heart initiative (SACHi) is one of Asia's largest voluntary organizations, dedicated to pediatric cardiac care and child heart surgery for the underprivileged.
DISHA is a novel telemedicine initiative to provide long distance healthcare to the under-served population.
Beyond the businessAwards and Recognitions:
International Healthcare Accreditation by American-based Joint Commission International.
The Hyderabad hospital was the first in the world, outside the US, to receive JCI's Disease- or Condition-Specific Care (DCSC) Certification.
Apollo Health City ‐ Hyderabad has become the first hospital in the country to be recognized as the "Best Medical Tourism Facility for 2009‐2010" by Ministry of Tourism ‐ Government of India.
Apollo Hospitals Group Website wins the “Best Healthcare Provider Website” Award in the Internet Advertising Competition ‐ IAC 2011 by the Web Marketing Association, USA.
Apollo’s Billion Hearts Beating Campaign (BHB) is the winner in the Corporate Social Responsibility category at 5th Indy’s award 2011.
Marketing Mix Product: Apollo hospital provides quality
healthcare services with more than 53 branches across the country.
Price: The hospital is priced premium. Place: Apollo Hospitals has around 8500
beds across 53 hospitals in India and overseas. It is located in 15 different places across India
Promotion:It uses both print media as well as new technologies to promote itself.
Management Overview Experienced and Professional
Management Strong Second Line of Management Board Composition Board Processes
Key Differentiators GNP – Global Nursing Program
Tertiary Medicine: Third Party Insurance, Pharmacy, Lifestyle clinics, Consulting, HIS, Education
RTLS for Patient Flow
Inclusive Business Model
Strategic PrioritiesGoal:Leading Healthcare Service Provider and best in class governed corporation
Create Shareholder
Value
Expand and Invest Strategically
Deliver World class Health Care services
Strategic Opportunities Integrated Health Care Delivery
Networks(IDN): Domestic focus and vertical integration
International Hospital Management Medical Tourism:Develop India as a
destination for international medical tourism.
Lifestyle changes Low penetration of beds
Key Strengths Clinical Excellence and Technological
excellence.
Experienced Management
Strong Operating and Financial Track Record
Compassion
Key Risks Delay in expansion plans
Success of reach model is unproven
Unavailability of skilled resources might impact growth prospects
Funding the non-core business
Future Outlook Leader in healthcare industry; healthy
expansion plans. Operational parameters show
consistent improvement Pharmacy business on its way to speedy
recovery Revenues to grow at a three-year CAGR
of 19%, RoCE to increase