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It's all about going mobile, apps are becoming our daily necessities, they are exploding across industries - allowing one to always be connected. In fact, research from Breg Insight states that mobile app downloads are to reach 108 billion by 2017. Check out our latest deck in order to get a deeper understanding about the value of applications & subsequently going mobile. For other reports and insights, click through to our website - http://www.exiconglobal.com/corp/our-products/industry-updates/
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The App LifeCycle™ Management Company Appcessorizing Everything
March 2013
Proprietary & Confiden?al 2
Exicon – App LifeCycle Management Company
• To simplify and accelerate the crea?on, deployment, management of mobile apps
• Using our mobile
applica?on management tools around the App Lifecycle to manage
-‐ Applica?ons
-‐ Developers
-‐ APIs
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1,500 Connec?ons Between Development Houses and OEM’s, Enterprises, Brands globally
10,000 Successful applica?ons For your benchmarking and compe??ve analysis
4,000 Development partners On every con?nents for a beTer worldwide integra?on
80% of our work with our customers is repeat business
60 Markets With developers, content and exper?se
Overview
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Disrup=on is everywhere!
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Market Cap Change in 5 Years in US$ B
+ 73
- 12
+ 4
- 38
+ 427
- 106
+ 71
- 1 - 7
+ 1
- 78
+ 132
1.5
2.5
SoAware is driving the economy
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Embrace or Die?
…You have 2 years
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Mobile World Congress 2013
• LG Op?mus G Pro
• Nokia Lumia 520
• Sony Xperia Tablet Z
• Firefox OS
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Mobile World Congress
• 20%: Number of sessions per App when measured across 10 Apps with the per app session decreasing by 85%
• 66% of App usage is outside the USA
• Minutes of use per day : • Apps 127 • TV 168 • Web browsing 70 minutes
• $18 billion revenue generated industry
• 43% of ?me on smartphone is used for games, 26% for social media
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The Business of Mobility • Mobile devices will
• influence $689 billions of US in-‐store sales by 2016 • Generate $31 billions directly
• 46% of tablet owners spend more than $20 per month on purchases made from their devices, compared to 30% for smartphones
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5.9 billion mobile subscribers (that's
87% of the world population).
mobile app revenues grew
from $1 billion to $8.5 billion in 2 years
Top brands now have a presence in at least one of
the major mobile application stores.
91 %
Over 300,000 mobile apps have been developed in 3 years. Apps have
been downloaded 10.9 billion times.
Why Mobile?
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Tablets
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Applica=ons are exploding across industries
Publicly Available Apps (End 2012)
Automo?ve Industrial Media Hotels 0
50
100
150
200
250
No. of A
pps
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Number of Apps
Complexity
LONGER TIME TO MARKET
INCREASED COST
INTELECTUAL PROPERTY LEAKAGE
RISK OF BRAND DAMAGE
Applica=on diversity
Number of PlaRorms Number of
Languages
And it only gets worse
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Binary Text Images APIs T&Cs
First the App Then all the components
By each PlaRorm
For target Devices
For each Language
In the different appstores
Thai Danish German English Dutch Spanish French Hindi Indian x 7 Italian Japanese Korean Malay Polish Portuguese Russian Vietnamese
The App, it’s complicated
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Ben10 Ul=mate Alien: Xenodrome 2012
-‐
100,000
200,000
300,000
400,000
500,000
600,000
Jul-‐12 Aug-‐12 Sep-‐12 Oct-‐12 Nov-‐12 Dec-‐12
Total Install
Total Gross Revenue (USD)
Marke?ng Expense (USD)
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Integra=on is the key
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TV Mobile Integra=on – Shazam TV One in five US iPhones run the app, 10M songs tagged per day 300 million unique users… going on TV
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Merchandise & Gaming -‐ Skylanders
Skylanders franchise has garnered $1 billion in retail sales $500 million in US
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Gamifica=on of Everything
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2nd screen business
• 85% of smartphone users reported second screen-‐linked behavior at least once a month
• Shodoog, unleash every
screen
• Bluefin Labs :Social TV analy?cs
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Define your needs Know what's happening to make smart decisions • App + API directories • Compe?tor benchmarking for Apps + APIs • Relevant news for Apps + APIs • Brief crea?on for your projects • Trend reports
Our plaRorm to manage your complete App Lifecycle
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Our plaRorm to manage your complete App Lifecycle
Building your soAware Manage assets and partners securely • 3 best of class qualified developers • Partner Network Management • Project documenta?on aggrega?on • Tracking for your project workflow
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Engaging with your customers Get your soAware downloaded • Appstore distribu?on & discovery • Social media outreach to drive downloads • In-‐app and mobile promo?on for downloads • Drive API calls
Our plaRorm to manage your complete App Lifecycle
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Our plaRorm to manage your complete App Lifecycle
Measuring your performance Analyze the ups and downs of your applica=ons • Appstore distribu?on & discovery • Social media outreach to drive downloads • In-‐app and mobile promo?on for downloads • Drive API calls
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Transforming business by Application
CEO / EXICON Stefan Rust [email protected]
BD Director / EXICON Bertrand Ternat [email protected]
WEBSITE www.exiconglobal.com
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If you didn’t have an automated centralized process…
German HQ
US opera=ons
Asian opera=ons
European opera=ons
A Local Dealer
