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The App LifeCycle™ Management Company Appcessorizing Everything

March 2013

Proprietary & Confiden?al 2

Exicon – App LifeCycle Management Company

•  To simplify and accelerate the crea?on, deployment, management of mobile apps

•  Using our mobile

applica?on management tools around the App Lifecycle to manage

-‐  Applica?ons

-‐  Developers

-‐  APIs


1,500 Connec?ons Between Development Houses and OEM’s, Enterprises, Brands globally

10,000 Successful applica?ons For your benchmarking and compe??ve analysis

4,000 Development partners On every con?nents for a beTer worldwide integra?on

80% of our work with our customers is repeat business

60 Markets With developers, content and exper?se

Overview


Disrup=on is everywhere!


Market Cap Change in 5 Years in US$ B

+ 73

- 12

+ 4

- 38

+ 427

- 106

+ 71

- 1 - 7

+ 1

- 78

+ 132

1.5

2.5

SoAware is driving the economy


Embrace or Die?

…You have 2 years


Mobile World Congress 2013

•  LG Op?mus G Pro

•  Nokia Lumia 520

•  Sony Xperia Tablet Z

•  Firefox OS


Mobile World Congress

•  20%: Number of sessions per App when measured across 10 Apps with the per app session decreasing by 85%

•  66% of App usage is outside the USA

•  Minutes of use per day : •  Apps 127 •  TV 168 •  Web browsing 70 minutes

•  $18 billion revenue generated industry

•  43% of ?me on smartphone is used for games, 26% for social media


The Business of Mobility •  Mobile devices will

•  influence $689 billions of US in-‐store sales by 2016 •  Generate $31 billions directly

•  46% of tablet owners spend more than $20 per month on purchases made from their devices, compared to 30% for smartphones


5.9 billion mobile subscribers (that's

87% of the world population).

mobile app revenues grew

from $1 billion to $8.5 billion in 2 years

Top brands now have a presence in at least one of

the major mobile application stores.

91 %

Over 300,000 mobile apps have been developed in 3 years. Apps have

been downloaded 10.9 billion times.

Why Mobile?


Tablets


Applica=ons are exploding across industries

Publicly Available Apps (End 2012)

Automo?ve Industrial Media Hotels 0

50

100

150

200

250

No. of A

pps


Number of Apps

Complexity

LONGER TIME TO MARKET

INCREASED COST

INTELECTUAL PROPERTY LEAKAGE

RISK OF BRAND DAMAGE

Applica=on diversity

Number of PlaRorms Number of

Languages

And it only gets worse


Binary Text Images APIs T&Cs

First the App Then all the components

By each PlaRorm

For target Devices

For each Language

In the different appstores

Thai Danish German English Dutch Spanish French Hindi Indian x 7 Italian Japanese Korean Malay Polish Portuguese Russian Vietnamese

The App, it’s complicated


Ben10 Ul=mate Alien: Xenodrome 2012

-‐

100,000

200,000

300,000

400,000

500,000

600,000

Jul-‐12 Aug-‐12 Sep-‐12 Oct-‐12 Nov-‐12 Dec-‐12

Total Install

Total Gross Revenue (USD)

Marke?ng Expense (USD)


Integra=on is the key


TV Mobile Integra=on – Shazam TV One in five US iPhones run the app, 10M songs tagged per day 300 million unique users… going on TV


Merchandise & Gaming -‐ Skylanders

Skylanders franchise has garnered $1 billion in retail sales $500 million in US


Gamifica=on of Everything


2nd screen business

•  85% of smartphone users reported second screen-‐linked behavior at least once a month

•  Shodoog, unleash every

screen

•  Bluefin Labs :Social TV analy?cs


Define your needs Know what's happening to make smart decisions •  App + API directories •  Compe?tor benchmarking for Apps + APIs •  Relevant news for Apps + APIs •  Brief crea?on for your projects •  Trend reports

Our plaRorm to manage your complete App Lifecycle



Building your soAware Manage assets and partners securely •  3 best of class qualified developers •  Partner Network Management •  Project documenta?on aggrega?on •  Tracking for your project workflow


Engaging with your customers Get your soAware downloaded •  Appstore distribu?on & discovery •  Social media outreach to drive downloads •  In-‐app and mobile promo?on for downloads •  Drive API calls




Measuring your performance Analyze the ups and downs of your applica=ons •  Appstore distribu?on & discovery •  Social media outreach to drive downloads •  In-‐app and mobile promo?on for downloads •  Drive API calls




Transforming business by Application

CEO / EXICON Stefan Rust [email protected]

BD Director / EXICON Bertrand Ternat [email protected]

WEBSITE www.exiconglobal.com


If you didn’t have an automated centralized process…

German HQ

US opera=ons

Asian opera=ons

European opera=ons

A Local Dealer