AppCircle for iOS and Android

Sean WebsterManager, Publisher Relations

December 2011

Flurry Overview

52,000

120,000

App Developers:

Live Applications:

Flurry Analytics Better apps on iOS, Android, BB, WP, J2ME

330MDevices per month:

20BSessions per month:

AppCircle NetworkAcquisition & Monetization: iOS, Android

3,000App Developers:

150MDevices per month:

205BEvents per month:

3MDaily Completed Views

Flurry is the clear leader in mobile analytics, tracking 98%+ of WW

smartphones

AppCircle: The Flurry Difference

Flurry AppCircle targets its ads to users based on app usage behavior

Advertisers pay more for AppCircle users because they are more likely to

become active users

AppCircle shares its higher revenue with publishers, making it the highest

performing mobile ad network

Better Analytics

Better Targeting

Higher CPI

Higher Payouts

1. AC Takeovers on iOS

$2-$6 eCPMs in Under 1 Hour

Why Use AC Takeovers on iOS

• $2-6 eCPM opportunity (Aug 2011)

• Highest payout per install ($0.50+)

• Large, diverse advertiser pool

• Cross-promote your own apps for FREE

• Flexible integration can take under 1 hr

• Targeted App Recommendations based on real usage data (100k+ apps tracked)

Custom Takeover Example

AC Takeover Benefits

Default or Custom Options

2 Options:

1. Built-in Takeover: fastest deployment (<1 hour)

2. Custom Takeover: build ad unit using your own creative (<1 day)

Note:• AppCircle functionality already built

into your existing Flurry SDK• Launch Takeover Anywhere and

Anytime (ex. App Launch or Resume)

Custom Takeover

Built-in Takeover

RECOMMENDED: Use Flurry SDK

Integration is Really that Quick

7

Flurry SDK Integration (See AppCircle ReadMe from Flurry SDK for full details)Built-in Takeover

Custom Takeover

API IntegrationGetRecommendations_API: http://wiki.flurry.com/index.php?title=GetRecommendations_API

[FlurryAPI openTakeover:@"USE_UNIQUE_HOOK_NAME“orientation:@"portrait" rewardImage:nil rewardMessage:nil userCookies:nil];

FlurryOffer *flurryOffer = [[FlurryOffer alloc] init]; BOOL validOffer = [FlurryAPI getOffer:@"USE_AN_UNIQUE_HOOK_NAME“

withFlurryOfferContainer:flurryOffer];

if (validOffer) { NSString *appName = flurryOffer.appName; UIImage *appIcon = flurryOffer.appIcon; NSNumber *appPrice = flurryOffer.appPrice; NSString *appDescription = flurryOffer.appDescription; NSString *referralUrl = flurryOffer.referralUrl;// render ad format here…

}

2. AC Clips on iOS

$7-$11 eCPMs, Quality Ads

Take-over Prompts to View Video Reward offered for completing view1

AC Clips User Flow

15 – 30 second Spot Plays Full-screen within App Viewer can pause and resume play of video2

AC Clips User Flow

Consumer downloads app / visits website after video (unrewarded)3

AC Clips User Flow

AC Clips Economics

Why monetize with AC Clips:• High eCPMs: $7-$11• Broaden advertisers to

include brands• Increase user retention –

high % stay in the app• High quality user experience• Easy, flexible integration

Publisher Payout Estimates as of October 2011

per 100K DAU Low Medium High

per Day $600 $1,000 $1,600

per Month $18,000 $30,000 $48,000

per Year $219,000 $365,000 $584,000

eCPM $6 $6.5 $11

Case Study: AC Clips Delivers Quality Users

Metric Definition Clips vs OrganicSessions/User Average number of sessions per user 1.99x – Clips users come

twice as oftenMedian Session Length (minutes)

The median length of each session 51.6% longer – Clips users sessions were longer

User Retention % of users who used the app in the last 7 days

28.9% higher – clips users Had a higher retention rate

Users with sessions 10+ minutes

Users that use the app for a session of 10 or more minutes

53.6% higher – Clips users became heavy app users

Campaign ran for duration of 3 weeks

2 weeks of usage data collected for all users acquired through AppCircle Clips

Compared with data from non AppCircle Clips users

Results from sample AC Clips advertiser campaign

3. AC Re-Engagement Units

Add Game-Changing Revenue to Your App

To launch Q4 2011

USERS ACQUIREDJAN – JUN 2011

1.9 Billion

Source: Downloads and Usage Tracked Across All Acquisition Channels by Flurry Analytics

120 MillionSTILL USING DURING

1ST WEEK OF OCTOBER

High Churn Makes Audience Building Very Expensive

STILL USING DURING1ST WEEK OF OCTOBER

USERS ACQUIREDJAN – JUN 2011

1.9 Billion

Spenders

Social Influencers

Heavy Users

Key Target Demo

In Favorable Geo

UsedMoreThanOnce

Use

d Be

fore

Las

t Upd

ate

120 Million

Source: Downloads and Usage Tracked Across All Acquisition Channels by Flurry Analytics

Advertisers Will Pay a Premium to Bring Best Users Back

Re-Engagement is in Demand,And Will Pay You Top-$

• Until now, advertisers had no efficient way to bring their best users back1. Flurry helps advertisers determine the best users of their app

2. Now, Flurry can reach those users across other apps

3. You get paid every time a targeted user re-launches an advertiser’s app

• Why AppCircle Re-engagement works to earn you top dollar1. Click-through rates are high because consumers already recognize the app

2. Conversion is high because it takes just one click to complete the conversion

3. Advertisers pay more because they get their best users back

4. You get paid each time the consumer re-engages

• Fill rate is high because CPI and AC Clips are used as backfill1. Users see CPI and AC Clips ads when CPR units aren’t available

2. Ad inventory is already over-subscribed for CPI and AC Clips

3. eCPMs pay-out upwards of $6 for CPI and $11 for Clips

• Simple SDK integration delivers hugely positive ROI for your work

Re-engagement is as Easy as 1-2-3 for Advertisers

Identify Segment

Set YourBid Price

Run Your Campaign1 2 3

1. Advertiser Identifies Valuable Segments

• Spenders

• Heavy Users

• Avid Ad Clickers

• Social Influencers

• Reached Usage Milestone

• Used Before Last Update

• Used More than Once

• In Key Target Demo

• In Favorable Geo

2. Advertiser Bids on High-Value Segments

$0.50Starting minimum bid:

Competitive advertiser bidding for segments greatly increases pay-outs!

3. Re-Engagement Campaign Runs in Publisher App

Flurry Has Cracked the Code on What Advertisers Want

• Don’t miss out on adding this game-changing revenue driver to your app for the holiday season

• Advertisers know that re-engagement changes the game on efficiently building their app audience, and demand is high

• Advertisers know that only Flurry has the reach and technology to bring back their best users

• Advertisers are clamoring to run re-engagement campaigns after every acquisition campaign and app update

• Advertisers will pay top-dollar, over-and-over, to re-engage their best users

• AppCircle Re-engagement will help you reach record revenues

Get the best of all worlds – max fill & revenue

Flurry’s Flexible Interstitial

Show AC Recs, AC Clips & AC Reengagement ads

App calls Flurry server for available ad unitsFlurry Servers

User’s Handset

Flexible Interstitial

Flurry makes all ad types available to

your app

Your filter and rank preferences set up during integration control which

ad-types are displayed, and in what order

How Flurry’s Flexible Interstitial Works

1. AC Reengagement

2. AC Clips

3. AC Recommendations

Benefits

1. Maximize Revenue: Leverage all advertising formats (AC Reengagement, AC Clips, AC App Recommendations) to maximize fill and revenue generation

2. Save Work: One easy integration, many ad offers

3. Increase Flexibility: Instantly turn any ad type on or off from Flurry dashboard, no app update needed

4. Test & Monitor: View Impressions, Clicks and Revenue for each ad type across all placements in your app

4. AC Rewarded Installs on Android

$20+ eCPMs

AppCircle Advantage on Android

• Why publish ads on Android?1. Massive, growing market opportunity

2. Open field, but window will close

3. Monetizing via ads even more critical than on iOS

4. Diversify your risk, leverage your titles more (if on iOS already)

• Why publish with AppCircle on Android?1. Higher payout per install ($0.35 to $0.40)

2. More integration flexibility & seamless user flow

3. Better targeted app recommendations

4. Powerful analytics help you optimize performance

Result: 25% of AppCircle pub revenue is Android and is growing fast

97%non-purchasers*

<3% Virtual Goods

Purchasers

Android Publisher Economics

DAUs Low Average High100,000 $900 $2,700 $4,500

Daily Revenue Range by Implementation Type, as of Oct. 2011

Period Low Average High

Month $27,000 $81,000 $135,000 Quarter $81,000 $243,000 $405,000

Year $328,500 $985,500 $1,642,500

Revenue Projection by Month, Quarter, Year (100k DAUs)

Source: Flurry Analytics

Best Monetizing Android Network

Android AppCircle Rewards Greatly Boosts Creative Mobile Revenue

$0.40-$0.45 per install Flexible and fast

Flurry’s better ad targeting drives higher payouts and is simple to integrateUses Flurry AnalyticsTracking 110K+ apps

Pub Payout per Install

Daily Installs

Metric Definition Result

Publisher revenue earned from each AC Rewards install

Publisher Installs generated per day through AC Rewards

$0.45

20,000

We are so pleased with AC Rewards that we are adding it in more & more parts of our game, and our revenue keeps on growing.

-Vladimir Funtikov – MD Creative Mobile

Android Success Story: Drag Racing

Next Steps

Create Flurry account at www.flurry.com

4

2

1

Download & integrate Flurry SDK from https://dev.flurry.com

Launch and start earning incremental revenue

Define your ad types, placements & rewards(see SDK ReadMe)3

Questions?

Email me at sean.webster@flurry.com