Flurry Overview
52,000
120,000
App Developers:
Live Applications:
Flurry Analytics Better apps on iOS, Android, BB, WP, J2ME
330MDevices per month:
20BSessions per month:
AppCircle NetworkAcquisition & Monetization: iOS, Android
3,000App Developers:
150MDevices per month:
205BEvents per month:
3MDaily Completed Views
Flurry is the clear leader in mobile analytics, tracking 98%+ of WW
smartphones
AppCircle: The Flurry Difference
Flurry AppCircle targets its ads to users based on app usage behavior
Advertisers pay more for AppCircle users because they are more likely to
become active users
AppCircle shares its higher revenue with publishers, making it the highest
performing mobile ad network
Better Analytics
Better Targeting
Higher CPI
Higher Payouts
Why Use AC Takeovers on iOS
• $2-6 eCPM opportunity (Aug 2011)
• Highest payout per install ($0.50+)
• Large, diverse advertiser pool
• Cross-promote your own apps for FREE
• Flexible integration can take under 1 hr
• Targeted App Recommendations based on real usage data (100k+ apps tracked)
Custom Takeover Example
AC Takeover Benefits
Default or Custom Options
2 Options:
1. Built-in Takeover: fastest deployment (<1 hour)
2. Custom Takeover: build ad unit using your own creative (<1 day)
Note:• AppCircle functionality already built
into your existing Flurry SDK• Launch Takeover Anywhere and
Anytime (ex. App Launch or Resume)
Custom Takeover
Built-in Takeover
RECOMMENDED: Use Flurry SDK
Integration is Really that Quick
7
Flurry SDK Integration (See AppCircle ReadMe from Flurry SDK for full details)Built-in Takeover
Custom Takeover
API IntegrationGetRecommendations_API: http://wiki.flurry.com/index.php?title=GetRecommendations_API
[FlurryAPI openTakeover:@"USE_UNIQUE_HOOK_NAME“orientation:@"portrait" rewardImage:nil rewardMessage:nil userCookies:nil];
FlurryOffer *flurryOffer = [[FlurryOffer alloc] init]; BOOL validOffer = [FlurryAPI getOffer:@"USE_AN_UNIQUE_HOOK_NAME“
withFlurryOfferContainer:flurryOffer];
if (validOffer) { NSString *appName = flurryOffer.appName; UIImage *appIcon = flurryOffer.appIcon; NSNumber *appPrice = flurryOffer.appPrice; NSString *appDescription = flurryOffer.appDescription; NSString *referralUrl = flurryOffer.referralUrl;// render ad format here…
}
15 – 30 second Spot Plays Full-screen within App Viewer can pause and resume play of video2
AC Clips User Flow
AC Clips Economics
Why monetize with AC Clips:• High eCPMs: $7-$11• Broaden advertisers to
include brands• Increase user retention –
high % stay in the app• High quality user experience• Easy, flexible integration
Publisher Payout Estimates as of October 2011
per 100K DAU Low Medium High
per Day $600 $1,000 $1,600
per Month $18,000 $30,000 $48,000
per Year $219,000 $365,000 $584,000
eCPM $6 $6.5 $11
Case Study: AC Clips Delivers Quality Users
Metric Definition Clips vs OrganicSessions/User Average number of sessions per user 1.99x – Clips users come
twice as oftenMedian Session Length (minutes)
The median length of each session 51.6% longer – Clips users sessions were longer
User Retention % of users who used the app in the last 7 days
28.9% higher – clips users Had a higher retention rate
Users with sessions 10+ minutes
Users that use the app for a session of 10 or more minutes
53.6% higher – Clips users became heavy app users
Campaign ran for duration of 3 weeks
2 weeks of usage data collected for all users acquired through AppCircle Clips
Compared with data from non AppCircle Clips users
Results from sample AC Clips advertiser campaign
USERS ACQUIREDJAN – JUN 2011
1.9 Billion
Source: Downloads and Usage Tracked Across All Acquisition Channels by Flurry Analytics
120 MillionSTILL USING DURING
1ST WEEK OF OCTOBER
High Churn Makes Audience Building Very Expensive
STILL USING DURING1ST WEEK OF OCTOBER
USERS ACQUIREDJAN – JUN 2011
1.9 Billion
Spenders
Social Influencers
Heavy Users
Key Target Demo
In Favorable Geo
UsedMoreThanOnce
Use
d Be
fore
Las
t Upd
ate
120 Million
Source: Downloads and Usage Tracked Across All Acquisition Channels by Flurry Analytics
Advertisers Will Pay a Premium to Bring Best Users Back
Re-Engagement is in Demand,And Will Pay You Top-$
• Until now, advertisers had no efficient way to bring their best users back1. Flurry helps advertisers determine the best users of their app
2. Now, Flurry can reach those users across other apps
3. You get paid every time a targeted user re-launches an advertiser’s app
• Why AppCircle Re-engagement works to earn you top dollar1. Click-through rates are high because consumers already recognize the app
2. Conversion is high because it takes just one click to complete the conversion
3. Advertisers pay more because they get their best users back
4. You get paid each time the consumer re-engages
• Fill rate is high because CPI and AC Clips are used as backfill1. Users see CPI and AC Clips ads when CPR units aren’t available
2. Ad inventory is already over-subscribed for CPI and AC Clips
3. eCPMs pay-out upwards of $6 for CPI and $11 for Clips
• Simple SDK integration delivers hugely positive ROI for your work
Re-engagement is as Easy as 1-2-3 for Advertisers
Identify Segment
Set YourBid Price
Run Your Campaign1 2 3
1. Advertiser Identifies Valuable Segments
• Spenders
• Heavy Users
• Avid Ad Clickers
• Social Influencers
• Reached Usage Milestone
• Used Before Last Update
• Used More than Once
• In Key Target Demo
• In Favorable Geo
2. Advertiser Bids on High-Value Segments
$0.50Starting minimum bid:
Competitive advertiser bidding for segments greatly increases pay-outs!
Flurry Has Cracked the Code on What Advertisers Want
• Don’t miss out on adding this game-changing revenue driver to your app for the holiday season
• Advertisers know that re-engagement changes the game on efficiently building their app audience, and demand is high
• Advertisers know that only Flurry has the reach and technology to bring back their best users
• Advertisers are clamoring to run re-engagement campaigns after every acquisition campaign and app update
• Advertisers will pay top-dollar, over-and-over, to re-engage their best users
• AppCircle Re-engagement will help you reach record revenues
Get the best of all worlds – max fill & revenue
Flurry’s Flexible Interstitial
Show AC Recs, AC Clips & AC Reengagement ads
App calls Flurry server for available ad unitsFlurry Servers
User’s Handset
Flexible Interstitial
Flurry makes all ad types available to
your app
Your filter and rank preferences set up during integration control which
ad-types are displayed, and in what order
How Flurry’s Flexible Interstitial Works
1. AC Reengagement
2. AC Clips
3. AC Recommendations
Benefits
1. Maximize Revenue: Leverage all advertising formats (AC Reengagement, AC Clips, AC App Recommendations) to maximize fill and revenue generation
2. Save Work: One easy integration, many ad offers
3. Increase Flexibility: Instantly turn any ad type on or off from Flurry dashboard, no app update needed
4. Test & Monitor: View Impressions, Clicks and Revenue for each ad type across all placements in your app
AppCircle Advantage on Android
• Why publish ads on Android?1. Massive, growing market opportunity
2. Open field, but window will close
3. Monetizing via ads even more critical than on iOS
4. Diversify your risk, leverage your titles more (if on iOS already)
• Why publish with AppCircle on Android?1. Higher payout per install ($0.35 to $0.40)
2. More integration flexibility & seamless user flow
3. Better targeted app recommendations
4. Powerful analytics help you optimize performance
Result: 25% of AppCircle pub revenue is Android and is growing fast
97%non-purchasers*
<3% Virtual Goods
Purchasers
Android Publisher Economics
DAUs Low Average High100,000 $900 $2,700 $4,500
Daily Revenue Range by Implementation Type, as of Oct. 2011
Period Low Average High
Month $27,000 $81,000 $135,000 Quarter $81,000 $243,000 $405,000
Year $328,500 $985,500 $1,642,500
Revenue Projection by Month, Quarter, Year (100k DAUs)
Source: Flurry Analytics
Best Monetizing Android Network
Android AppCircle Rewards Greatly Boosts Creative Mobile Revenue
$0.40-$0.45 per install Flexible and fast
Flurry’s better ad targeting drives higher payouts and is simple to integrateUses Flurry AnalyticsTracking 110K+ apps
Pub Payout per Install
Daily Installs
Metric Definition Result
Publisher revenue earned from each AC Rewards install
Publisher Installs generated per day through AC Rewards
$0.45
20,000
We are so pleased with AC Rewards that we are adding it in more & more parts of our game, and our revenue keeps on growing.
-Vladimir Funtikov – MD Creative Mobile
Android Success Story: Drag Racing
Next Steps
Create Flurry account at www.flurry.com
4
2
1
Download & integrate Flurry SDK from https://dev.flurry.com
Launch and start earning incremental revenue
Define your ad types, placements & rewards(see SDK ReadMe)3